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The Best SEO Strategy for 2024: Insights from a Leading SEO Company in Thrissur

As we move into 2024, the landscape of Search Engine Optimization (SEO) continues to evolve rapidly. With new algorithms, technologies, and user behaviors shaping the digital environment, businesses need to stay ahead of the curve to maintain their online presence and competitive edge. In this blog, we will look into the best SEO strategy for 2024, highlighting the latest trends, techniques, and tools. We also explore the pivotal role of a SEO company In Thrissur, such as the best digital marketing company in Thrissur, in helping businesses navigate this complex landscape.

 

content, meta tags, headings, and URLs.

 

 The Role of a Seo Company In Thrissur

Crafting the Best SEO Strategy for 2024

 

  1. Local SEO

 

This involves optimizing your Google My Business profile, getting positive reviews, and building local citations. As an SEO company In Thrissur, local SEO strategies are essential for attracting customers within the region.

 

  1. Off-Page SEO and Link Building

 

Activities that take place off your website and affect your search engine rankings are known as off-page SEO. Link building is the key component of off-page SEO. High-quality backlinks from authoritative websites signal to search engines that your site is trustworthy and relevant. For the best SEO strategy for 2024, focus on:

 

Guest Blogging: Contribute valuable content to reputable sites in your niche.

 

Broken Link Building:  Find and replace broken links on other websites with links to your content.

 

  1. Keyword Research and Optimization

 

Keyword research is the foundation of any SEO strategy. In 2024, the focus should be on finding the right balance between high-volume and long-tail keywords. Tools like Google’s Keyword Planner, SEMrush, and Ahrefs can provide valuable insights into keyword trends and competition. Once identified, these keywords should be seamlessly integrated into high-quality 

  1. Expertise and Experience

 

Partnering with the best digital marketing company in Thrissur offers businesses access to a team of experts with extensive experience in the field. These professionals stay updated with the latest SEO trends, algorithms, and best practices, ensuring that your SEO strategy is always ahead of the curve.

 

  1. Comprehensive SEO Services

 

A leading SEO company In Thrissur provides a wide range of SEO services, including:

 

SEO Audits: Comprehensive audits to identify and address any issues affecting your website’s performance.

 

Content Creation: Crafting high-quality, keyword-optimized content that engages and converts.

 

Technical SEO: Ensuring your website’s technical foundation is solid and optimized for search engines.

 

Link Building: Building a strong backlink profile through ethical and effective techniques.

 

  1. Customized Strategies

 

The best digital marketing company in Thrissur tailors SEO strategies to meet the specific needs and goals of your business. This personalized approach ensures that your SEO efforts are aligned with your overall marketing objectives.

 

Understanding the Core of SEO in 2024

 

  1. The Evolution of Search Algorithms

 

For the best SEO strategy in 2024, these updates are expected to focus even more on user experience, artificial intelligence (AI), and machine learning. Google’s BERT and MUM updates have already demonstrated the search engine’s ability to understand natural language and context better. Therefore, SEO strategies must prioritize creating content that is not only keyword-rich but also contextually relevant and valuable to the user.

 

  1. The Rise of Voice Search

 

With the increasing use of smart speakers and voice-activated assistants, voice search is becoming a significant part of SEO. Optimizing for voice search involves focusing on long-tail keywords and natural language queries. It also means ensuring that your website is mobile-friendly and fast-loading, as most voice searches are conducted on mobile devices.

 

  1. Mobile-First Indexing

 

Your website’s mobile version is now regarded as the primary version thanks to Google’s switch to mobile-first indexing. Making sure your website is mobile-friendly is essential in 2024, not simply a choice. This includes easy navigation on smaller displays, quick loading times, and responsive design.

 

  1. Quality Content is Still King

 

Content remains at the heart of SEO. However, the definition of quality content has evolved. It is no longer just about keyword density; it’s about providing comprehensive, engaging, and valuable information that meets the user’s intent. Incorporating multimedia elements such as videos, infographics, and interactive content can enhance user engagement and improve SEO performance.

 

Staying Ahead of SEO Trends in 2024

 

  1. Embracing AI and Machine Learning

 

AI and machine learning are transforming the SEO landscape. Tools powered by AI can analyze vast amounts of data to identify patterns and trends, enabling more effective keyword research, content optimization, and predictive analysis. Staying ahead in 2024 means leveraging these technologies to enhance your SEO strategy.

 

  1. Focusing on User Experience (UX)

 

User experience has become a critical ranking factor. Websites with smooth, easy-to-use interfaces are more likely to get better search engine rankings. This includes optimizing site speed, ensuring mobile responsiveness, and creating user-friendly navigation.

 

  1. Enhancing Visual Search

 

Visual search is gaining traction, with platforms like Google Lens allowing users to search using images. Optimizing your visual content, including images and videos, for search engines can provide a competitive edge. This involves using descriptive filenames, alt text, and captions.

 

  1. Prioritizing E-A-T (Expertise, Authoritativeness, Trustworthiness)

 

Google’s emphasis on E-A-T underscores the importance of building a reputable online presence. Creating high-quality, authoritative content, getting backlinks from reputable sources, and maintaining a positive online reputation is crucial for SEO success in 2024.

Implementing the best SEO strategy for 2024 involves staying updated with the latest trends, leveraging advanced technologies, and focusing on delivering value to users. Partnering with one of the best SEO company in Thrissur can provide the expertise to make it happen. ATEES Infomedia Pvt Ltd excels in delivering top-notch digital solutions tailored to your needs. Choose ATEES for unparalleled expertise and innovative services.

by admin
21
digital marketing companies in Thrissur
SEO
WHAT TO KNOW ABOUT SEO

The digital marketing sector is steadily rising and has become one of the important areas for career growth in the current scenario. The thing about digital marketing is that it is not a single concept but rather a collection of various services.

Among them, one of the important factors of digital marketing is Search Engine Optimization (SEO). If you have heard about digital marketing, then you must definitely have heard about SEO.

What’s the big deal about SEO?

Everyone wants their websites to rank high in Google’s first search result page, but do you think getting your website ranked is something easy to accomplish?

Of course, it’s not, because if it was, then everything would be so cluttered and spamming due to the presence of redundant and low-quality content. The purpose of SEO is optimizing your site using certain procedures so that it ranks higher in searches relevant to your industry.

Some important tips

Here we describe some SEO tips that you must know if you are into SEO and want to make your business get better brand recognition and getting higher ranking for your website. Keep reading on.

Speed 

digital marketing companies in Thrissur

We are living in a world of high-speed internet connections and speed is an important factor. if your website is not even able to load in high internet speeds, it creates a bad user experience and drives the customer away from your site, thus losing an organic lead which is not a good thing. Web page loading is a crucial factor in SEO.

Also, if the website is slow, don’t expect it to get ranked high in the search results as even Google has itself stated site speed as one of the ranking factors for websites on the web.

SEO Copywriting

digital marketing companies in Thrissur

Every website contains content but only quality ones are always ranked. Have you ever wondered how?

SEO copywriting is the method used. What is it?

It is a form of online writing in which the content focuses on the target i.e the user by including relevant key phrases that the user searches for. The benefits for copywriting are it helps your content to get ranked higher and drive organic traffic to your website.

The thing is quality writing and when adding keyphrases, make sure to avoid repetitions and keyword stuffing just for the sake of ranking. People value quality, engaging content, therefore make sure the content is related to what people want. By availing professional SEO services in Thrissur you can know more about this feature.

Implement SSL Security

We all value security, right?

Due to this, we never go for websites that are not safe, even if it has excellent quality contents and visual themes. Not only that, if your website is secure, it increases value compared to a non secure website. Even Google agrees that they prefer to rank websites that have SSL Security.

How SSL is important to SEO?

Secure Socket Layer (SSL) is a standard technology that keeps the internet connection secure and the exchange of data between two parties are encrypted and are not readable by external resources.

digital marketing companies in Thrissur

If the website displays HTTPS along with a lock symbol, then the website is said to be secure. HTTPS is an important ranking factor that Google uses, therefore secure websites equal higher ranking and generating organic leads.

Develop the best UI/UX design

Just because your website has engaging and valuable content does not ensure the top spot. If your website is not visually appealing enough, people won’t look at it and it doesn’t drive organic traffic to your site. Therefore your website must be visually stunning and at the same time, the contents should not look too cluttered.

Mobile Indexing

digital marketing companies in Thrissur

This is the era of mobile phones. Today there’s nothing impossible with mobile phones. From calling to making online purchases, mobile technology has significantly grown.

Majority of the people use mobile phones for browsing over the internet. Due to this more search traffic is experienced from mobile devices than desktop counterparts. The concept of mobile indexing is gaining popularity and demand.

Even tech giant Google has already stated that they are going for mobile first indexing and have started the process. Therefore, it is recommended to give more emphasis on the mobile optimization of your website.

Almost everyone uses mobile phones for browsing and getting information, therefore if your services are easily accessible by mobile, then you will get guaranteed traffic to your website.

If you have a desktop site, then you can redesign and optimize it to become mobile-friendly site such that potential customers can reach your site faster or you can get a mobile app that describes all your services and also providing a good user experience too. Opting for a digital marketing company that also caters to mobile application development is a good idea.

The right place to start

If you want your business to get better brand recognition and higher rankings on various search engines, the logical choice is to opt for the services of a professional SEO company in Thrissur.

The reasons to choose a reputed firm is very much important because they consist of experienced professionals that are constantly monitoring the latest updates in the online world to plan and execute the right strategies for getting increased recognition for your business.

With the rising popularity and competitive nature, there are many digital marketing companies in Thrissur and among them, Atees Infomedia is one of the best firms for your digital marketing solutions.

What makes Atees the best?

Atees has more than 7 years of experience in the field of digital marketing and has implemented effective marketing strategies that have increased the business growth for many well-known clients. Our team of professionals knows what strategies are the best for a particular business process and how to drive more organic traffic to your site.
Our services include website development, e-commerce website development, local & global digital marketing, SEO, PPC campaigns, brand awareness and recognition, social media management and more. If you want to get better recognition and more organic traffic for your business, avail our services and see the results of our unique strategies.

by admin
12
Digital Marketing Company
Digital Marketing Company
Why Should You Have A Digital Marketing Consultant In 2019

Enhance traffic to your website with less effort and effective digital marketing strategies

Digital marketing, no doubt is one of the most valued, dynamic, competitive and challenging environment. The benefits of using digital marketing are increasing every year and don’t expect it to go down.

In the current scenario, establishing an online presence is the real deal. Be it jobs, entertainment or any other thing, everything has established an online presence. To stay ahead in the competition, it is essential to know the latest trends, what resources drive traffic to your website.

This can only be analysed and found out by digital marketing consultants.

As mentioned earlier, digital marketing is the future of managing and increasing your business. There are many digital marketing companies that provide digital media services and increase organic search traffic to websites. Most of the digital marketing processes are achieved through employing a variety of purposes such as SEO, Content marketing, PPC and more.

Here let us see why digital marketing consultants are needed for an organisation.

Digital Marketing Company

They know the recent trends

For every business to get potential customers and drive their business to better possibilities, the latest trends and needs of the people must be known but not every organisation can get all the latest events. This is where digital marketing consultants come to play. These people are well aware of the latest patterns, tools, technologies and use them to provide better services to the organisations. They also help in improving and establishing a brand identity and online presence of the company to customers.

Are you are seeking for the best digital marketing company that provides the best consulting services, then reach us for faster and quality services.

They know what is valuable

What is more valuable to an organisation? Customers.

Attracting potential customers results in generating new business activities which in turn increases the sales for an organisation. Digital marketing consultants ensures the maximum reach of the business to the customers in order to get more sales and drive organic traffic to websites

Increasing traffic to websites

As the above section described the importance of digital marketing consultants and the benefits that are offered for an organisation in terms of sales and generating businesses, another equally important concept is increasing traffic to websites because increasing traffic results in attracting new potential customers which in turn increases your business.

To be a successful digital marketing firm, you should have a steady flow of traffic. If your website has no traffic, then don’t expect you will get potential clients, You won’t.

Why increasing traffic is important?

Let us begin with an example, you set up a shop, some people come and make purchases, but after some time, no one comes to your shop even though you have the desired products and items.

What could be the reason?

It is quite simple, you have not marketed your shop such that it isn’t recognised by the people.This naturally leads to poor sales for you. But what if you marketed and established your shop’s presence.

This will make people come to your shop and make more purchases than before.

The same thing is applicable to an organisation. If you have not established an online presence, people won’t visit your site and there won’t be traffic. But if you manage to increase the organic traffic to your website, then your business is termed successful.

How to increase traffic?

There are many ways in which traffic can be directed to your website. Digital marketing consists of different activities through which traffic can be generated.

 Let us see some of the measures

 1. Advertising

This is the most basic and important step for every company. It is pretty simple. Advertising makes your company recognized which generates business and traffic. There are many steps through which advertising can be done. Google Ads, PPC etc are some of the tools used for advertising.
One thing to remember is when setting paid promotions, set it on the basis of your goals.

Digital Marketing Company

 2. Content marketing

Quality and good content guarantee more people reading it thus increase the traffic flow in your organisation. Quality content can be ensured by writing blogs that are primarily intended for SEO purposes.

Always include the keywords in your content, the one which is usually searched by customers.This ensures that your content pops up first whenever a potential customer searches.

Digital Marketing Company

3. Implementing Search Engine Optimization Strategies

The best way to get increasing traffic is from organic searches. To implement an SEO strategy, you must know what your customers want and what are they looking for. If you are having trouble in SEO, there are many companies that offer SEO services
Therefore, in order to get more customers, your website must be ranked in the top of google searches, since this is a competitive field, it’s not that easy to get ranked first.

Digital Marketing Company

So, what must be done?

You must identify the specific searched keywords for your products that have a relatively high volume but low competition. Once it is done, optimise your web contents with these keywords and implement a marketing strategy based on that.

What makes Atees the best?

Atees Infomedia is one of the most reputed digital marketing companies.Our aim is to provide the best digital marketing services for our customers such that our practices result in increased web traffic and business sales for our client business.

We have considerable experience in the field of digital marketing and vast knowledge about the different concepts involved in marketing and driving organic traffic to websites, generate SEO oriented content etc.

Join hands with us and grow your business to the next level.

 

by admin
6
Seo services in Thrissur
Seo services in Thrissur
Blogging as a marketing tool ; tips to make your blog popular

Seo services in Thrissur

Are you interested in blogging? May be your travel itinerary, latest fashion, promotion for your services or your personal experiences. Anything and everything can be made to a blog. Build your brand with the hobby of blogging.

What is blogging?

Blogging is a creative art of adding new materials regularly to update a blog. Today blogging is common because it allows people to interact with each other. Blogging has also become a popular search engine optimization (SEO) tool, since search engines like Google and Yahoo know that a blog is frequently updated with recent content or visitor comments.

How to start a blog?

  1. Choose your blogging platform and domain – A blogging platform is a service or application that avails the creation of web pages for publishing your own content. These content management systems are in the forms of website builders like Wix, blogging applications like WordPress, or simplified blogging software like Tumblr and many more.

  2. Prepare the content – You have to plan and organize your content and enhance your writing skills with creativity. Ask yourself the strategies you should use to get your blog noticed.

  3. Design your blog using a simple theme – You can make use of available themes if you are not aware about coding. Several tools are available to design a theme in your own style and creativity.

  4. Modify your blog to define your style – Our blog should be up-to-date and only then it can appeal the audience. Uniqueness in your blog can make it extraordinary.

  5. Select the best plugins for your blog – To extend functionality or add features to your page you may use plugins which can be easily installed.

  6. Write compelling content, start blogging – Once you are done with your blog, diversify you skills in writing.

Why blogging is so popular?

Blogging is popular because it works as a tool for effective marketing and helps to make money. It a source of getting fame in the world of online income. … Blogging needs a great deal of time to get efficient in the stream of creativity. For blogs to be searched by the maximum number of audience. It should be effective at SEO needs to be updated regularly.

Benefits of blogging

With the constant advancements in the current technologies, it is becoming increasingly important even for small businesses to develop an emphasised web presence. While having a highly optimised website, it will become an essential component in the development of a comprehensive online marketing and branding strategy of the service provider. The competitive nature of the global economy demands that businesses should go further with essential profits. One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent and creative blogging.

  1. Exceptional Boost To Search Engine Optimisation – Every major search engines are in favour for fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for offering this kind of contents. When a business frequently creates blog posts, they are actually working to provide Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that their prospective customers will use to search for the types of services or products that the business offers. And you can become the best Seo services in Thrissur.

  2. Develop And Strengthen Relationships With Existing And New Customers – Customer engagement is an important factor of online marketing and branding strategy. Blogging provides the gateway for you to connect with your existing and potential customers. Blogging is an ideal way to build trust with your target audience through high quality content that they find the most relevant among different alternatives. With an active comment section, it will become a responsive page and you will also be able to follow the visitors’ responses to your posts, and you will be able to respond directly to their reviews and feedback, which is very important in building trust and relationships.

  3. Establish Your Business As An Industry Leader -Whether you have a small business, blogging is a good way for your business to build trust and establish fame in your industry by providing content that will be viewed as a superior information. In time, posting blogs that are helpful and informative on a regular basis can make you the frequently searched resource in your particular niche within the industry, subsequently increasing return.

Seo services in Thrissur

<>Seo services in Thrissur

Are you still having problem on creating a blog?

We, ATEES Infomedia, web designing company in thrissur is here to help you to make your blog feels good and creative. Invest your valuable time and money with us. We care for your ultimate needs. We provide you with the best seo services in Kerala. ATEES, digital marketing company in thrissur is blessed with highly professional teams to execute the very needs of our clients.

Have a quick-look at our services designed and developed for clients

  • ERP Consultancy
    ATEES the best erp development company in Thrissur listen to the requirements of your business and designs an ERP package that suits your specific needs. With an effective ERP in place, most of the works involved like inventory management, HR, accounting etc can be computerized, making you free to focus on the core business operations and also allowing you to analyse data in real time environment to make well-informed solutions.

  • Website Development
    Website designing in Kerala is facing a high rate of competition.Our award-winning website development services are always appraised by businesses world-wide. Our professionals recognize the value of developing websites that connect to the customer everywhere. We use innovative ideas to make your website more productive, engaging audience and reliable.

  • Web Application
    Every prospective business requires web application development solutions to speed up their different processes and increase profits. We, the renowned web development company in Thrissur provide customized solutions that can grow your operational efficiency and provide better client engagement.

  • UI & Web Design
    We have rich experience in web design and hosting in thrissur in creating responsive websites that stand out amongst other competitor sites. We build interactive and user friendly websites that always tries to retain visitors’ interest and convert every leads into sales. The design and content of a website speaks volumes about the company culture. A well-designed website should be easy to navigate and contain all the necessary information in a clear and strict format in the right location. With our professional services, you can make the right impact with a powerful and efficient website.

  • Digital Marketing
    A powerful digital marketing strategy is a must used factor for any growing business and it has to be constantly adapted to the ever changing online market scenario. Digital marketing enhances the company’s reach with the mere use of internet. Our team, the best among digital marketing companies in Thrissur can understands your business needs and develops innovative digital marketing strategies that can drive greater web traffic on your way.

  • E-commerce Development
    We provide the best ecommerce websites development in Thrissur to our clients to create the optimal e-commerce experience that instantly converts visitors into buyers. Our innovative and reliable e-commerce platforms are easy to manage and make online shopping an easy task for the customers.

    • For all these services we are here to help you with the most satisfying results.

    Seo services in Thrissur

by admin
3
search-engine-optimisation
Search Engine Optimization SEO
Advanced Search Engine Optimisation Techniques

search-engine-optimisation

SEO companies in Kerala have become a widely accepted online marketing system because of its significance in customer handling and cost-effectiveness. The benefits of Search Engine Optimisation (SEO) are vast in number, which is attained through unique and significant features. The online marketing landscape has changed dramatically over the past few years, but SEO services still remains a fruitful and important marketing strategy.

Increased traffic is the main benefit belongs to SEO services, which helps to attain maximum output from each marketing field. The SEO services in Thrissur are many in number and it follows well-equipped marketing strategies to deliver immediate and fine results. The top rated websites and result pages on the search engine receive the majority of the impressions and clicks, which helps to increase the significant traffic in these top positioned result pages and high ranking can be achieved to your website. It mainly focuses on creating informative and keyword relevant title tags and meta descriptions, which make high show up in the result pages. The effective use of optimised tags and descriptions helps to increase the click-through rate and also promotes the surge in qualified web traffic.

Another noticeable advantage of SEO in Kerala is its cost-effectiveness, it helps to target the users who are actively looking for specific products and services online. The inbound nature of Search Engine Optimisation helps the business firms to save money as opposed to outbound strategies like cold-calling. It also targets the patrons who are actively searching for products and services and it results in more traffic through SEO techniques. The SEO service in Thrissur is more qualified than many other marketing strategies, which results in cost-savings for the marketing companies and organisations.

Brand awareness is the another important comes under the section of SEO services. Top rankings for the websites can be achieved through significant impressions and these top positions on the result pages translate to more exposure and subjection for your website. If we place the keywords primarily on the first page then it helps the users to associate their brand with those keywords. It produces more trust since the companies on the first page are generally perceived to be more trustworthy. If the content of specific brands appears in high-rank positions in the search engines then it provides more chances for the users to view the content and makes them interested to associate with your brand. SEO company in Thrissur follows this particularly advanced techniques to escalate their marketing needs.

What is SEO?

Focusing on growing visibility in organic search engine results, make use of the new strategy of search engine optimisation in Kerala to improve rankings, increase awareness in search engines, and to drive traffic. SEO sometimes stands simply to structure your site in a way that is understood by search engines. Not only building eco-friendly websites but also it makes your website better for people too. At Atees these principles go hand-in-hand. Basically, SEO is a repeatable measurable process which is used to send signals to search engines.

What is an SEO Specialist?

An SEO Specialist reviews, implements, and analyses changes to websites to optimise for search engines. By improving page rank within search engines, Search engine optimisation in Kerala maximises the traffic to a site. An SEO specialist is responsible to make the website rank at the top of search engine results. The strategies and techniques had a great change over the past few years.

With the potential to prioritise and develop relevant and engaging content a modern specialist must be a problem solver and decision maker. For ranking the website quality content is very much necessary. We usually say content is the king, it is said so because it will invariably include keyword or phrases that increase traffic to a site. They know the relevance of internal links and the potential to problem-solve comes in handy when trying to find the fine locations and the best method to internal links.

With an in-depth knowledge of keyword research, an SEO specialist will analyse websites for improvements. With a common degree and an experience of two or three years is a much-needed factor for being an expert SEO analyst. Also, a little knowledge is preferable in HTML, CSS, blogging, programming language.

seo-service

Which are the different types of SEO?

On Page SEO and Off Page SEO are the two different types of Search Engine Optimisation. Now, let’s check this detail:

On Page SEO – To get more pertinent traffic in web search engine, on page SEO is a practice to advance individual website pages. Corresponding to long-tail keywords digital marketing companies in Kerala will apply an exertion on the website to optimise all the content. The following are the activities included in on page SEO.

  1. Page Titles
  2. Mega Descriptions
  3. Mega Tags
  4. URL Structure
  5. Content Optimisation
  6. H1, H2, H3,….H6 Tags
  7. Keyword Density
  8. Image Optimisation

Off Page SEO – It is a habit of link building through various activities which is used to upgrade website position in SERPs. The various activities involved in this category are:

  1. Social Networking Sites
  2. Blog Submission
  3. Guest Blogging
  4. PPT Submission
  5. Article Submission
  6. Directory Submission
  7. Image and Video Submission
  8. Social Bookmarking
  9. Business Listings
  10. Forum Marketing
  11. Press Release
  12. Link Building

The 3 Techniques used in SEO

White Hat SEO – This uses strategies and procedures to heighten web search tool rankings of a site which don’t travel paths with web crawler rules. You can expect a progressive yet steadfast however lasting development in the rankings when you choose this strategy for SEO.

Black Hat SEO – This outrages the different shortcomings in the calculations or web search tools to get high rankings for sites. A portion of the dark cap SEO systems involves interface spam, keyword stuffing, shrouded content, shrouding, and concealed connection. One can expect fast, unusual, short persistent development in positioning.

Grey Hat SEO – This is neither black nor white procedure that does not completely utilise the black cap SEO and rather merges both. This makes a change from dark/black to white or vice versa. Due to the weight from the site or organisation or to convey better outcomes, the best SEO services in Thrissur Gray cap SEO to some extent.

Why Is Hiring SEO Company A Good Idea For Business Diversification?

Keyword Marketing: This particular marketing strategy in concerned with putting your message or content in front of the public who are searching particular keywords and phrases. Keyword marketing may vary according to the users, for ad buyers it involves purchasing ad units, which means banners. When a web surfer searches for particular keywords and phrases it outputs search results page. In the case of search engine optimisation professionals, keyword marketing includes achieving the top position in the actual search listings. An integral part of optimising a page is to locate the keywords, which specifies how your page will be ranked and how effectively a user finds your page.

search engine optimisation

Quality Service Providing At Affordable Cost: The standard quality of the services is the extreme advantage of using SEO services, which is available at very nominal prices. The services can be provided on a contract basis and it will enable you to optimise more important pages according to the priority. The effective utilisation of available resources will greatly help the SEO company in Kerala to initialise SEO services on a planned budget.

Increased Exposure: The appropriate use of keywords and phrases makes the website to rank in top position thereby increasing the exposure and revenue of specific products and services. The ranking of content will help to increase the popularity of the products thereby generating high demand.

<>seo services

by admin
4
atees-infomedia-search-engine-optimization
Digital Marketing Search Engine Optimization
DRIVING WEB TRAFFIC WITH SEO

SEO is short for Search Engine Optimization. Why is it so important?

We use search engines like Google, Yahoo, Bing etc for browsing. Once we type in a topic and click on ‘Search’, the search engine returns several pages of search results. But we don’t browse through all the pages; we usually look at the first one or two. Thus every company tries to make its website appear on the first pages of search results, so that it is visited more often by potential customers. SEO is a combination of tips and tricks employed to increase a website’s visibility, i.e. its ranking in the search results, so that it appears higher up in the search list.

A website with good engaging content that captivates visitors’ attention naturally attains a higher ranking over time owing to its popularity. Such a group of practices aimed at improving a website’s popularity is called Organic SEO. This includes keyword analysis, link building and back linking, blog writing, media updates etc.

Search-Engine-Optimization-in-Thrissur-SEO-in-Thrissur

Keyword search

You need to do some initial research on what kind of audience you expect for your website. What are the search terms they are more likely to use? We can gather this information from databases. Once we know the most popular search terms (keywords), we need add content to our website which uses the keywords to the maximum, without affecting the quality of content. For example, let us assume you are creating a website that sells health equipment. Keyword search might return most popular searches as “How to lose belly fat” or “How to lose weight quickly”. Keywords give us an idea about what is in people’s minds, and how we can write content that interests them.

Link building

It is of course the first and important step to make a great website, but what after? How does one get people to notice it? It would be stupid to just sit there thinking people would somehow notice your website, so we need to do some advertising for it. Such advertisement is creation of back links.

Search engines have a complex algorithm for deciding which websites should come first in ranking. Of this a highly important aspect is the number and quality of inbound links (or back links). These links are the ones provided by other websites to link to you. For example, if you have a website selling designer cakes, and your site is linked to by a popular site that deals with event management, your ranking goes up because the search engine assumes that your site is authoritative because it has been found worthy of linking to by a well-established site. On the other hand, if a site with poor content, or a spam site links to your website, the links are not considered significant by the search engine.

There are automatically generated pages called link farms that have been created for the sole purpose of creating back links, and these claim to increase ranking but search engines normally ignore links from such pages. There are also paid links, but buying a link puts you at risk of getting removed from the search engine’s directory if found out. Such deceptive techniques used to increase site ranking come under black hat SEO, and are generally short-lived as search engines regularly weed them out. So take care to get linked by credible web pages, and for that, you need to have amazing content for your site in the first place. Ultimately, nobody gets a free lunch. You get links for your great, innovative content relevant to readers. So create such content and keep doing so.

Search Engine Optimization is not a one-time procedure. You need to regularly update content and look for increasing backlinks by searching for authentic sites that might be interested in linking to your website. You also need to regularly check your ranking, and analyse why it goes down when it does. When done right, SEO can permanently sustain web traffic to your website and bring profit to your company.

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