One day, you searched for a particular item or service on the internet or an e-commerce website. The next day you started to see random pop ups of what you searched the previous day on every website you visit.
How is it happening? You must have wondered. The answer is Google Adwords.
We all use the internet for many purposes, we all have encountered these small random pop up Adwords at least once in our internet usage lifetime. If you haven’t, then you have not used the internet.
What are Google Adwords?
Google Adwords, currently known as Google Ads is the online marketing and advertising platform developed and owned by Google in which many organisations such as digital marketing firms, advertising companies use various types of Adwords, banners etc to generate business sales.
Do you know the major income source for Google? Its through Adwords.
Yes, the advertisers pays money to google for using their ad based services. The total revenue of Google in the last fiscal year, 2018 was 136.22 billion dollars, out of which the advertising revenue was accounted to 116 billion dollars.
See how google made their major shares through advertising.
Why Google Adwords are used?
In today’s world, everything is done through advertising. It is the fastest way for people to know about a particular product or service. Every business wants their brand, services to be known by customers and reach them faster.
The reach of google is massive such that the first stop for anything online is google. Whatever it may be, searches, uploads, etc all are done through google. Therefore placing strategic Ads on the google network results in higher probabilities for your business to get known.
Another reason for using Google Adwords is that it helps building brand awareness for your firm or services. In fact it has been found that most of the highest marketing companies have focused on Google Adwords to build their brand image.
If your brand is well known, then attracting potential customers won’t be much of an issue.
How is it implemented?
After that fill in some basic details such as the time zone, location etc. After that, you need to set up the billing details i.e how much you want to spend on a particular ad campaign. The next phase is setting up your Adwords on the google network.
How to do that? Keywords.
Keywords are not just random words, they are certain types of words or phrases that matches your ad when a customer searches for a particular topic.
It is estimated that Google receives about 63000 searches per second in a day. That’s impressive.
However, just having a set of keywords does not ensure it will match your ads. Your keywords must be ranked which is the next step i.e placing bids.
Normally biddings are done by the advertising companies by grouping the keywords they bid on. Google identifies the relevant keywords along with the associated ad and bid and places them into an auction.
In order to determine the rank of your ad, Google considers two factors which are quality score and maximum bid or CPC (cost per click), i.e
Your Ad rank= maximum bid * quality score
Okay, so you have got your ad ranked. Now the main question arises,
How much should you pay to google once a customer clicks your ad?
On average the cpc rates are approximately 2 dollars. However, it can vary from low to high depending on the rank your ad is placed and the quality scores. Higher quality scores for your ad results in less payment to Google.
How Google Adwords target customers
Usually advertising companies that use Google Adwords targets the customers users on two main networks which is search network and Display network.
The search network is where the customer searches for a particular item, and if it matches your ad that is shown, the customer clicks it and the advertising company gets the business. This is referred to as pay per click advertising.
Whereas the Display network is where the advertisers places the ads on different parts of the websites. This is the part where we see the visual pop ups once we have searched for any particular topic.
Choosing the right digital marketing firm
This must be done very carefully and is not something to be considered lightly. Not many of us have the skills to properly implement Google ads. In such a case, relying on digital marketing firm is the only logical choice.
There are many digital marketing companies that provide different types of marketing services using google ads for clients. If you are planning to employ digital marketing services, always prefer reputed companies that have a good track record.
There are many companies in Thrissur that provides Google Adwords services for your business. One of the top marketing firms among them is Atees Infomedia.
How Atees helps you
Atees Infomedia has been in the field of digital marketing for more than 10 years, such that we know what are the trends and how to implement effective strategies that makes the customers tick.
When a client approaches us, we identify their cause, and implement unique marketing ways to promote their brand, drive traffic to their websites, create and implement strategic ads on the google network to increase their business.