[tawkto]
google adwords
How Google Adwords benefits business

One day, you searched for a particular item or service on the internet or an e-commerce website. The next day you started to see random pop ups of what you searched the previous day on every website you visit.

How is it happening? You must have wondered. The answer is Google Adwords.

We all use the internet for many purposes, we all have encountered these small random pop up Adwords at least once in our internet usage lifetime. If you haven’t, then you have not used the internet.

google adwords

What are Google Adwords?

Google Adwords, currently known as Google Ads is the online marketing and advertising platform developed and owned by Google in which many organisations such as digital marketing firms, advertising companies use various types of Adwords, banners etc to generate business sales.

Do you know the major income source for Google? Its through Adwords.

Yes, the advertisers pays money to google for using their ad based services. The total revenue of Google in the last fiscal year, 2018 was 136.22 billion dollars, out of which the advertising revenue was accounted to 116 billion dollars.

See how google made their major shares through advertising.

Why Google Adwords are used?

In today’s world, everything is done through advertising. It is the fastest way for people to know about a particular product or service. Every business wants their brand, services to be known by customers and reach them faster.

The reach of google is massive such that the first stop for anything online is google. Whatever it may be, searches, uploads, etc all are done through google. Therefore placing strategic Ads on the google network results in higher probabilities for your business to get known.

Another reason for using Google Adwords is that it helps building brand awareness for your firm or services. In fact it has been found that most of the highest marketing companies have focused on Google Adwords to build their brand image.

If your brand is well known, then attracting potential customers won’t be much of an issue.

How is it implemented?

After that fill in some basic details such as the time zone, location etc. After that, you need to set up the billing details i.e how much you want to spend on a particular ad campaign. The next phase is setting up your Adwords on the google network.

How to do that? Keywords.

Keywords are not just random words, they are certain types of words or phrases that matches your ad when a customer searches for a particular topic.

It is estimated that Google receives about 63000 searches per second in a day. That’s impressive.

However, just having a set of keywords does not ensure it will match your ads. Your keywords must be ranked which is the next step i.e placing bids.

Normally biddings are done by the advertising companies by grouping the keywords they bid on. Google identifies the relevant keywords along with the associated ad and bid and places them into an auction.

In order to determine the rank of your ad, Google considers two factors which are quality score and maximum bid or CPC (cost per click), i.e

             Your Ad rank= maximum bid * quality score

Okay, so you have got your ad ranked. Now the main question arises,

How much should you pay to google once a customer clicks your ad?

On average the cpc rates are approximately 2 dollars. However, it can vary from low to high depending on the rank your ad is placed and the quality scores. Higher quality scores for your ad results in less payment to Google.

How Google Adwords target customers

Usually advertising companies that use Google Adwords targets the customers users on two main networks which is search network and Display network.

The search network is where the customer searches for a particular item, and if it matches your ad that is shown, the customer clicks it and the advertising company gets the business. This is referred to as pay per click advertising.

google adwords

Whereas the Display network is where the advertisers places the ads on different parts of the websites. This is the part where we see the visual pop ups once we have searched for any particular topic.

Choosing the right digital marketing firm

This must be done very carefully and is not something to be considered lightly. Not many of us have the skills to properly implement Google ads. In such a case, relying on digital marketing firm is the only logical choice.

There are many digital marketing companies that provide different types of marketing services using google ads for clients. If you are planning to employ digital marketing services, always prefer reputed companies that have a good track record.

There are many companies in Thrissur that provides Google Adwords services for your business. One of the top marketing firms among them is Atees Infomedia.

How Atees helps you

Atees Infomedia has been in the field of digital marketing for more than 10 years, such that we know what are the trends and how to implement effective strategies that makes the customers tick.

When a client approaches us, we identify their cause, and implement unique marketing ways to promote their brand, drive traffic to their websites, create and implement strategic ads on the google network to increase their business.

Digital Marketing Company
Why Should You Have A Digital Marketing Consultant In 2019

Enhance traffic to your website with less effort and effective digital marketing strategies

Digital marketing, no doubt is one of the most valued, dynamic, competitive and challenging environment. The benefits of using digital marketing are increasing every year and don’t expect it to go down.

In the current scenario, establishing an online presence is the real deal. Be it jobs, entertainment or any other thing, everything has established an online presence. To stay ahead in the competition, it is essential to know the latest trends, what resources drive traffic to your website.

This can only be analysed and found out by digital marketing consultants.

As mentioned earlier, digital marketing is the future of managing and increasing your business. There are many digital marketing companies that provide digital media services and increase organic search traffic to websites. Most of the digital marketing processes are achieved through employing a variety of purposes such as SEO, Content marketing, PPC and more.

Here let us see why digital marketing consultants are needed for an organisation.

Digital Marketing Company

They know the recent trends

For every business to get potential customers and drive their business to better possibilities, the latest trends and needs of the people must be known but not every organisation can get all the latest events. This is where digital marketing consultants come to play. These people are well aware of the latest patterns, tools, technologies and use them to provide better services to the organisations. They also help in improving and establishing a brand identity and online presence of the company to customers.

Are you are seeking for the best digital marketing company that provides the best consulting services, then reach us for faster and quality services.

They know what is valuable

What is more valuable to an organisation? Customers.

Attracting potential customers results in generating new business activities which in turn increases the sales for an organisation. Digital marketing consultants ensures the maximum reach of the business to the customers in order to get more sales and drive organic traffic to websites

Increasing traffic to websites

As the above section described the importance of digital marketing consultants and the benefits that are offered for an organisation in terms of sales and generating businesses, another equally important concept is increasing traffic to websites because increasing traffic results in attracting new potential customers which in turn increases your business.

To be a successful digital marketing firm, you should have a steady flow of traffic. If your website has no traffic, then don’t expect you will get potential clients, You won’t.

Why increasing traffic is important?

Let us begin with an example, you set up a shop, some people come and make purchases, but after some time, no one comes to your shop even though you have the desired products and items.

What could be the reason?

It is quite simple, you have not marketed your shop such that it isn’t recognised by the people.This naturally leads to poor sales for you. But what if you marketed and established your shop’s presence.

This will make people come to your shop and make more purchases than before.

The same thing is applicable to an organisation. If you have not established an online presence, people won’t visit your site and there won’t be traffic. But if you manage to increase the organic traffic to your website, then your business is termed successful.

How to increase traffic?

There are many ways in which traffic can be directed to your website. Digital marketing consists of different activities through which traffic can be generated.

 Let us see some of the measures

 1. Advertising

This is the most basic and important step for every company. It is pretty simple. Advertising makes your company recognized which generates business and traffic. There are many steps through which advertising can be done. Google Ads, PPC etc are some of the tools used for advertising.
One thing to remember is when setting paid promotions, set it on the basis of your goals.

Digital Marketing Company

 2. Content marketing

Quality and good content guarantee more people reading it thus increase the traffic flow in your organisation. Quality content can be ensured by writing blogs that are primarily intended for SEO purposes.

Always include the keywords in your content, the one which is usually searched by customers.This ensures that your content pops up first whenever a potential customer searches.

Digital Marketing Company

3. Implementing Search Engine Optimization Strategies

The best way to get increasing traffic is from organic searches. To implement an SEO strategy, you must know what your customers want and what are they looking for. If you are having trouble in SEO, there are many companies that offer SEO services
Therefore, in order to get more customers, your website must be ranked in the top of google searches, since this is a competitive field, it’s not that easy to get ranked first.

Digital Marketing Company

So, what must be done?

You must identify the specific searched keywords for your products that have a relatively high volume but low competition. Once it is done, optimise your web contents with these keywords and implement a marketing strategy based on that.

What makes Atees the best?

Atees Infomedia is one of the most reputed digital marketing companies.Our aim is to provide the best digital marketing services for our customers such that our practices result in increased web traffic and business sales for our client business.

We have considerable experience in the field of digital marketing and vast knowledge about the different concepts involved in marketing and driving organic traffic to websites, generate SEO oriented content etc.

Join hands with us and grow your business to the next level.

 

atees

Well defined Marketing Strategies with captivating content

atees

Powerful websites along with great layout and designs

atees

SEO friendly website with more traffic & better leads

//atees.in/wp-content/uploads/2019/12/logo-footer.png

ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small & Large businesses.

Contact Us

Newsletter

Talk-to-Atees