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digital marketing companies in Thrissur
WHAT TO KNOW ABOUT SEO

The digital marketing sector is steadily rising and has become one of the important areas for career growth in the current scenario. The thing about digital marketing is that it is not a single concept but rather a collection of various services.

Among them, one of the important factors of digital marketing is Search Engine Optimization (SEO). If you have heard about digital marketing, then you must definitely have heard about SEO.

What’s the big deal about SEO?

Everyone wants their websites to rank high in Google’s first search result page, but do you think getting your website ranked is something easy to accomplish?

Of course, it’s not, because if it was, then everything would be so cluttered and spamming due to the presence of redundant and low-quality content. The purpose of SEO is optimizing your site using certain procedures so that it ranks higher in searches relevant to your industry.

Some important tips

Here we describe some SEO tips that you must know if you are into SEO and want to make your business get better brand recognition and getting higher ranking for your website. Keep reading on.

Speed 

digital marketing companies in Thrissur

We are living in a world of high-speed internet connections and speed is an important factor. if your website is not even able to load in high internet speeds, it creates a bad user experience and drives the customer away from your site, thus losing an organic lead which is not a good thing. Web page loading is a crucial factor in SEO.

Also, if the website is slow, don’t expect it to get ranked high in the search results as even Google has itself stated site speed as one of the ranking factors for websites on the web.

SEO Copywriting

digital marketing companies in Thrissur

Every website contains content but only quality ones are always ranked. Have you ever wondered how?

SEO copywriting is the method used. What is it?

It is a form of online writing in which the content focuses on the target i.e the user by including relevant key phrases that the user searches for. The benefits for copywriting are it helps your content to get ranked higher and drive organic traffic to your website.

The thing is quality writing and when adding keyphrases, make sure to avoid repetitions and keyword stuffing just for the sake of ranking. People value quality, engaging content, therefore make sure the content is related to what people want. By availing professional SEO services in Thrissur you can know more about this feature.

Implement SSL Security

We all value security, right?

Due to this, we never go for websites that are not safe, even if it has excellent quality contents and visual themes. Not only that, if your website is secure, it increases value compared to a non secure website. Even Google agrees that they prefer to rank websites that have SSL Security.

How SSL is important to SEO?

Secure Socket Layer (SSL) is a standard technology that keeps the internet connection secure and the exchange of data between two parties are encrypted and are not readable by external resources.

digital marketing companies in Thrissur

If the website displays HTTPS along with a lock symbol, then the website is said to be secure. HTTPS is an important ranking factor that Google uses, therefore secure websites equal higher ranking and generating organic leads.

Develop the best UI/UX design

Just because your website has engaging and valuable content does not ensure the top spot. If your website is not visually appealing enough, people won’t look at it and it doesn’t drive organic traffic to your site. Therefore your website must be visually stunning and at the same time, the contents should not look too cluttered.

Mobile Indexing

digital marketing companies in Thrissur

This is the era of mobile phones. Today there’s nothing impossible with mobile phones. From calling to making online purchases, mobile technology has significantly grown.

Majority of the people use mobile phones for browsing over the internet. Due to this more search traffic is experienced from mobile devices than desktop counterparts. The concept of mobile indexing is gaining popularity and demand.

Even tech giant Google has already stated that they are going for mobile first indexing and have started the process. Therefore, it is recommended to give more emphasis on the mobile optimization of your website.

Almost everyone uses mobile phones for browsing and getting information, therefore if your services are easily accessible by mobile, then you will get guaranteed traffic to your website.

If you have a desktop site, then you can redesign and optimize it to become mobile-friendly site such that potential customers can reach your site faster or you can get a mobile app that describes all your services and also providing a good user experience too. Opting for a digital marketing company that also caters to mobile application development is a good idea.

The right place to start

If you want your business to get better brand recognition and higher rankings on various search engines, the logical choice is to opt for the services of a professional SEO company in Thrissur.

The reasons to choose a reputed firm is very much important because they consist of experienced professionals that are constantly monitoring the latest updates in the online world to plan and execute the right strategies for getting increased recognition for your business.

With the rising popularity and competitive nature, there are many digital marketing companies in Thrissur and among them, Atees Infomedia is one of the best firms for your digital marketing solutions.

What makes Atees the best?

Atees has more than 7 years of experience in the field of digital marketing and has implemented effective marketing strategies that have increased the business growth for many well-known clients. Our team of professionals knows what strategies are the best for a particular business process and how to drive more organic traffic to your site.
Our services include website development, e-commerce website development, local & global digital marketing, SEO, PPC campaigns, brand awareness and recognition, social media management and more. If you want to get better recognition and more organic traffic for your business, avail our services and see the results of our unique strategies.

SEO Company in thrissur
Thinking about a perfect marketing partner?

Ask these pinnacle questions to your potential web designer

SEO Company in thrissur

Our marketing strategy should constantly evolve alongside the audience we attempt to reach. We should be at the cutting-edge of appealing our clientele, everything else falls by the wayside. With how easily accessible internet is today, the number of people who go online every day is quite expanding on a regular basis. Marketing has always been about connecting with your customers in the proper place and at the proper time. That means you need to reach them where they are spending all their time; conveniently on the internet. Here comes the importance of your captivating website.

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Web designers impart a soul to the website and web designing is the process of creating the entire look of a website. It incorporates several aspects like content production, web page layout, and graphic design. They have the freedom to determine everything about a website right from the content to the way it looks and works.

It is basically a process of ordering and conceptualizing the colour, layout, text styles, graphics, images, content, and salient features of a company. Other than companies, web designing also helps artists or individuals who want to promote their work. Nowadays setting up a website for companies has become a major trend. The readers find this method more easy to know about the services they need. Designing your website might be an ongoing nightmare.

Whether having a brand new website designed for the first time or redesigning an existing one, the hiring decision you make will dictate your website success. Once you do your due diligence, the answer will become more clear as to which website design firm to entrust the success of your budding business strategy to with this all-important website design project. The process of designing your new company website could be an absolute dream come true project. Whom you opt to help along the way and build your site for you will make all the difference to both the end product, and how much you enjoy the site build process.

I’m here to aid you all educated, to ensure you’re set to pick out the perfect designer who will get you website-launched and having a blast along the way!

I have some top smart questions you should ask your potential designer :

1. What resources do you furnish?

Apart from web designing many web design companies offer web development, hosting, copywriting, e-commerce solutions, and digital marketing services such as social media, SEO, or PPC management to their clients on a customised package. It is very common to assume all of these services are related or do the same, but in fact, they are very different services requiring very different skill sets.

SEO Company in thrissur

2. Do you customize your works or rely on templates?

For establishing a strong brand unique designs are essentials. So always go for creative designers who are eager to develop something new every time. Also check whether they provide them at affordable rates and always opt the alternative which saves money.

3. Can you provide some samples of your designs?

We should notice the performance of their sites, whether they are appealing or easy to get noticed. Everyone in the world differs in their style and attitude. So while picking your designer, be sure that their portfolio fits your style and vibe.

4. Do you have case studies to show the progress you made for your client’s websites?

Case studies can provide specific results, such as increased online sales by a certain percentage, increased leads by a certain amount, or boosted conversion rate by a certain percentage in a specific time period.

5. How will you manage my project?

Ask them about the organisational structure they will keep in developing and maintaining your websites and details regarding the mode of communication they provide with on consulting and reporting. The important thing to be informed is about the project management system.

6. Do you outsource any work?

Sometimes the web designing firm may have all the expertise needed to work on your project or otherwise they will be outsourced. You should know about the quality of work they assure to meet on your project.

7. How long will be taken to complete each process?

They should provide you with the tenure of the project and time they will take to do each task in web designing and development. And also ask them about the amount of input they offer. It is also worth discussing what happens if they don’t meet their target date.

8. Will you apply SEO on my website?

Search Engine optimization is related to the visibility of the website. For bringing our website among the top searches, SEO should be applied and make sure they work in this manner.

9. Do you offer e-commerce facility?

Along with web design and development, some firms may offer e-commerce services for businesses conducting online sales.

SEO Company in thrissur

10.Which web standards are you following?

Web standards are the formal standards and other technical specifications that define and describe aspects of the World Wide Web in designing and development of a website and their use.

11. Can I see the website during its progress in development and will you allow to participate in the same?

Web design firms may make your in-progress website available for viewing during each phase of designing so you can make suggestions, changes, or direct them and can also review the input process.

12.What should I supply for the website?

Professional designers always deny vague details, so ask them about what kind of informations you should provide them to make the development more productive.

If you feel somehow parted with all the stress and pressure you are going through I can also give you a suggestion for your new marketing partner: ATEES Infomedia Pvt Ltd the most recommended Digital marketing company in Thrissur.

ATEES, software company in Thrissur provides cost- effective solutions tailored to meet the unique requirements of individuals, organizations and businesses of all size and they are considered to be the best SEO Company in Thrissur . Their branches are spread across the United Kingdom, the United Arab Emirates and India. They have a unique team of exceptionally skilled designers, programmers, and marketers who keep close tabs on the market to ensure that you are getting the industry best solutions. ATEES, a pioneer Web designing company in Thrissur assures project delivery on time. Their main services include – ERP Consultancy, Website Development, Web Application, UI & Web Designing, Digital Marketing and E-commerce Development. They are the well versed erp development company in Thrissur and provides the best digital marketing services in Thrissur.

SEO Company in thrissur

Why I am suggesting ATEES?

ATEES, Web design company in Thrissur,offers designs and marketing tips as well as techniques for handling customers using standards met by the W3C standards. Unmatchable expertise is delivered to all clients on agreement. Talent and commitment with the trust client can rely on decides business proposals for all at ATEES, Ecommerce websites development company in Thrissur. They also integrate professionalism with personality enhancement sessions for all employees without being biased. Their organisation structure is bonded with trust and faith in each. They create designs for improving sites performance and makes it error free.

All set, now you may compare different alternative designers to conceive your budding marketing plan. Wish you a very success in your future plans and may you get connected with the best web designers. Hope my suggestions gave you an informative and trustable opinion.

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Advanced Search Engine Optimisation Techniques

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SEO companies in Kerala have become a widely accepted online marketing system because of its significance in customer handling and cost-effectiveness. The benefits of Search Engine Optimisation (SEO) are vast in number, which is attained through unique and significant features. The online marketing landscape has changed dramatically over the past few years, but SEO services still remains a fruitful and important marketing strategy.

Increased traffic is the main benefit belongs to SEO services, which helps to attain maximum output from each marketing field. The SEO services in Thrissur are many in number and it follows well-equipped marketing strategies to deliver immediate and fine results. The top rated websites and result pages on the search engine receive the majority of the impressions and clicks, which helps to increase the significant traffic in these top positioned result pages and high ranking can be achieved to your website. It mainly focuses on creating informative and keyword relevant title tags and meta descriptions, which make high show up in the result pages. The effective use of optimised tags and descriptions helps to increase the click-through rate and also promotes the surge in qualified web traffic.

Another noticeable advantage of SEO in Kerala is its cost-effectiveness, it helps to target the users who are actively looking for specific products and services online. The inbound nature of Search Engine Optimisation helps the business firms to save money as opposed to outbound strategies like cold-calling. It also targets the patrons who are actively searching for products and services and it results in more traffic through SEO techniques. The SEO service in Thrissur is more qualified than many other marketing strategies, which results in cost-savings for the marketing companies and organisations.

Brand awareness is the another important comes under the section of SEO services. Top rankings for the websites can be achieved through significant impressions and these top positions on the result pages translate to more exposure and subjection for your website. If we place the keywords primarily on the first page then it helps the users to associate their brand with those keywords. It produces more trust since the companies on the first page are generally perceived to be more trustworthy. If the content of specific brands appears in high-rank positions in the search engines then it provides more chances for the users to view the content and makes them interested to associate with your brand. SEO company in Thrissur follows this particularly advanced techniques to escalate their marketing needs.

What is SEO?

Focusing on growing visibility in organic search engine results, make use of the new strategy of search engine optimisation in Kerala to improve rankings, increase awareness in search engines, and to drive traffic. SEO sometimes stands simply to structure your site in a way that is understood by search engines. Not only building eco-friendly websites but also it makes your website better for people too. At Atees these principles go hand-in-hand. Basically, SEO is a repeatable measurable process which is used to send signals to search engines.

What is an SEO Specialist?

An SEO Specialist reviews, implements, and analyses changes to websites to optimise for search engines. By improving page rank within search engines, Search engine optimisation in Kerala maximises the traffic to a site. An SEO specialist is responsible to make the website rank at the top of search engine results. The strategies and techniques had a great change over the past few years.

With the potential to prioritise and develop relevant and engaging content a modern specialist must be a problem solver and decision maker. For ranking the website quality content is very much necessary. We usually say content is the king, it is said so because it will invariably include keyword or phrases that increase traffic to a site. They know the relevance of internal links and the potential to problem-solve comes in handy when trying to find the fine locations and the best method to internal links.

With an in-depth knowledge of keyword research, an SEO specialist will analyse websites for improvements. With a common degree and an experience of two or three years is a much-needed factor for being an expert SEO analyst. Also, a little knowledge is preferable in HTML, CSS, blogging, programming language.

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Which are the different types of SEO?

On Page SEO and Off Page SEO are the two different types of Search Engine Optimisation. Now, let’s check this detail:

On Page SEO – To get more pertinent traffic in web search engine, on page SEO is a practice to advance individual website pages. Corresponding to long-tail keywords digital marketing companies in Kerala will apply an exertion on the website to optimise all the content. The following are the activities included in on page SEO.

  1. Page Titles
  2. Mega Descriptions
  3. Mega Tags
  4. URL Structure
  5. Content Optimisation
  6. H1, H2, H3,….H6 Tags
  7. Keyword Density
  8. Image Optimisation

Off Page SEO – It is a habit of link building through various activities which is used to upgrade website position in SERPs. The various activities involved in this category are:

  1. Social Networking Sites
  2. Blog Submission
  3. Guest Blogging
  4. PPT Submission
  5. Article Submission
  6. Directory Submission
  7. Image and Video Submission
  8. Social Bookmarking
  9. Business Listings
  10. Forum Marketing
  11. Press Release
  12. Link Building

The 3 Techniques used in SEO

White Hat SEO – This uses strategies and procedures to heighten web search tool rankings of a site which don’t travel paths with web crawler rules. You can expect a progressive yet steadfast however lasting development in the rankings when you choose this strategy for SEO.

Black Hat SEO – This outrages the different shortcomings in the calculations or web search tools to get high rankings for sites. A portion of the dark cap SEO systems involves interface spam, keyword stuffing, shrouded content, shrouding, and concealed connection. One can expect fast, unusual, short persistent development in positioning.

Grey Hat SEO – This is neither black nor white procedure that does not completely utilise the black cap SEO and rather merges both. This makes a change from dark/black to white or vice versa. Due to the weight from the site or organisation or to convey better outcomes, the best SEO services in Thrissur Gray cap SEO to some extent.

Why Is Hiring SEO Company A Good Idea For Business Diversification?

Keyword Marketing: This particular marketing strategy in concerned with putting your message or content in front of the public who are searching particular keywords and phrases. Keyword marketing may vary according to the users, for ad buyers it involves purchasing ad units, which means banners. When a web surfer searches for particular keywords and phrases it outputs search results page. In the case of search engine optimisation professionals, keyword marketing includes achieving the top position in the actual search listings. An integral part of optimising a page is to locate the keywords, which specifies how your page will be ranked and how effectively a user finds your page.

search engine optimisation

Quality Service Providing At Affordable Cost: The standard quality of the services is the extreme advantage of using SEO services, which is available at very nominal prices. The services can be provided on a contract basis and it will enable you to optimise more important pages according to the priority. The effective utilisation of available resources will greatly help the SEO company in Kerala to initialise SEO services on a planned budget.

Increased Exposure: The appropriate use of keywords and phrases makes the website to rank in top position thereby increasing the exposure and revenue of specific products and services. The ranking of content will help to increase the popularity of the products thereby generating high demand.

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DRIVING WEB TRAFFIC WITH SEO

SEO is short for Search Engine Optimization. Why is it so important?

We use search engines like Google, Yahoo, Bing etc for browsing. Once we type in a topic and click on ‘Search’, the search engine returns several pages of search results. But we don’t browse through all the pages; we usually look at the first one or two. Thus every company tries to make its website appear on the first pages of search results, so that it is visited more often by potential customers. SEO is a combination of tips and tricks employed to increase a website’s visibility, i.e. its ranking in the search results, so that it appears higher up in the search list.

A website with good engaging content that captivates visitors’ attention naturally attains a higher ranking over time owing to its popularity. Such a group of practices aimed at improving a website’s popularity is called Organic SEO. This includes keyword analysis, link building and back linking, blog writing, media updates etc.

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Keyword search

You need to do some initial research on what kind of audience you expect for your website. What are the search terms they are more likely to use? We can gather this information from databases. Once we know the most popular search terms (keywords), we need add content to our website which uses the keywords to the maximum, without affecting the quality of content. For example, let us assume you are creating a website that sells health equipment. Keyword search might return most popular searches as “How to lose belly fat” or “How to lose weight quickly”. Keywords give us an idea about what is in people’s minds, and how we can write content that interests them.

Link building

It is of course the first and important step to make a great website, but what after? How does one get people to notice it? It would be stupid to just sit there thinking people would somehow notice your website, so we need to do some advertising for it. Such advertisement is creation of back links.

Search engines have a complex algorithm for deciding which websites should come first in ranking. Of this a highly important aspect is the number and quality of inbound links (or back links). These links are the ones provided by other websites to link to you. For example, if you have a website selling designer cakes, and your site is linked to by a popular site that deals with event management, your ranking goes up because the search engine assumes that your site is authoritative because it has been found worthy of linking to by a well-established site. On the other hand, if a site with poor content, or a spam site links to your website, the links are not considered significant by the search engine.

There are automatically generated pages called link farms that have been created for the sole purpose of creating back links, and these claim to increase ranking but search engines normally ignore links from such pages. There are also paid links, but buying a link puts you at risk of getting removed from the search engine’s directory if found out. Such deceptive techniques used to increase site ranking come under black hat SEO, and are generally short-lived as search engines regularly weed them out. So take care to get linked by credible web pages, and for that, you need to have amazing content for your site in the first place. Ultimately, nobody gets a free lunch. You get links for your great, innovative content relevant to readers. So create such content and keep doing so.

Search Engine Optimization is not a one-time procedure. You need to regularly update content and look for increasing backlinks by searching for authentic sites that might be interested in linking to your website. You also need to regularly check your ranking, and analyse why it goes down when it does. When done right, SEO can permanently sustain web traffic to your website and bring profit to your company.

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<>Search Engine Optimization in Thrissur, SEO in Thrissur

atees

Well defined Marketing Strategies with captivating content

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Powerful websites along with great layout and designs

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SEO friendly website with more traffic & better leads

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ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small & Large businesses.

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