13Jan

5 Ways to maintain SEO ranking after redesigning a website

5 Ways to maintain SEO ranking after redesigning a website:

Web design trends are changing continuously and if you want to stay competitive in your industry, you will eventually need to redesign your website. While working on your website redesign, it is important to maintain SEO rankings and domain authority before, after, and during the process. During this period, you must take time to not only sustain your SEO ranking but also look for ways to improve it.

Here are some ways to maintain your SEO ranking after redesigning a website:

Use a Staging site:

Keep your old website fully functioning during this time as closing it down during the redesign can disappoint new visitors. A common strategy is to create a web redesign on a separate URL. Don’t index it so that search engines don’t present it instead of the official one. Complete the redesigning process on that separate domain and switch to a new one when it is ready.

Add redirects:

If you run a WP website you redirect as your website develops over time which means you will have to support redirects to sustain a compatible navigation experience. There are 2 types of 300 redirects that web design must contemplate:

301 redirects: They are permanent ones designed for website visitors and search engines
302 redirects: They are temporary. You have to avoid this one while redesigning for the sake of SEO ranking.

Monitors SEO:

A variety of search engine monitoring tools are available on the internet that can keep track of important measures regarding your website, including keyword rankings, historic keywords, organic traffic, domain authority, spam score, backlinks, etc. Check for changes in organic traffic in the days after the redesigned website launch. It is also good to check page-by-page analysis to see if the new pages are performing well or not bringing new audiences.

Ensure Stability:

Try to keep the layout of your redesign stable with your authentic version. The familiarity will make sure regular users won’t be confused. For that, map out the old meta description tags and headers of your existing website using a layout visualization tool. Screaming Frog, Apify, and other similar crawling tools are used for this purpose. These will help you crawl your site automatically. It’s very important to sustain a similar flow and structure of your website so that you don’t lose all that SEO ranking.

Managing missing pages:

All high-ranking content on your world website should have an equal page in the redesign, to sustain your SEO ranking. AN evaluative review of the new images, text, and its changes have to be done taking precaution to avoid broken redirects and missing content. Have a copy of your site map in hand, so you can easily see existing pages to not miss any of them in your redesign.

In this consummate world, you would ensure you know everything there is to know about a website and its SEO ranking. ATEES INFOMEDIA PVT LTD carefully plans for a site migration to preserve your SEO and we will help you to get back on track. We follow the above comprehensive methods so that nothing gets left out. If you have questions about maintaining all that hard-earned SEO ranking after a website redesign, don’t hesitate to contact us. We will also help you get started with your new website plans.

by admin

January 13, 2021

19Sep 0

SEO

WHAT TO KNOW ABOUT SEO

The digital marketing sector is steadily rising and has become one of the important areas for career growth in the current scenario. The thing about digital marketing is that it is not a single concept but rather a collection of various services.

Among them, one of the important factors of digital marketing is Search Engine Optimization (SEO). If you have heard about digital marketing, then you must definitely have heard about SEO.

What’s the big deal about SEO?

Everyone wants their websites to rank high in Google’s first search result page, but do you think getting your website ranked is something easy to accomplish?

Of course, it’s not, because if it was, then everything would be so cluttered and spamming due to the presence of redundant and low-quality content. The purpose of SEO is optimizing your site using certain procedures so that it ranks higher in searches relevant to your industry.

Some important tips

Here we describe some SEO tips that you must know if you are into SEO and want to make your business get better brand recognition and getting higher ranking for your website. Keep reading on.

Speed

We are living in a world of high-speed internet connections and speed is an important factor. if your website is not even able to load in high internet speeds, it creates a bad user experience and drives the customer away from your site, thus losing an organic lead which is not a good thing. Web page loading is a crucial factor in SEO.

Also, if the website is slow, don’t expect it to get ranked high in the search results as even Google has itself stated site speed as one of the ranking factors for websites on the web.

SEO Copywriting

Every website contains content but only quality ones are always ranked. Have you ever wondered how?

SEO copywriting is the method used. What is it?

It is a form of online writing in which the content focuses on the target i.e the user by including relevant key phrases that the user searches for. The benefits for copywriting are it helps your content to get ranked higher and drive organic traffic to your website.

The thing is quality writing and when adding keyphrases, make sure to avoid repetitions and keyword stuffing just for the sake of ranking. People value quality, engaging content, therefore make sure the content is related to what people want. By availing professional SEO services in Thrissur you can know more about this feature.

Implement SSL Security

We all value security, right?

Due to this, we never go for websites that are not safe, even if it has excellent quality contents and visual themes. Not only that, if your website is secure, it increases value compared to a non secure website. Even Google agrees that they prefer to rank websites that have SSL Security.

How SSL is important to SEO?

Secure Socket Layer (SSL) is a standard technology that keeps the internet connection secure and the exchange of data between two parties are encrypted and are not readable by external resources.

If the website displays HTTPS along with a lock symbol, then the website is said to be secure. HTTPS is an important ranking factor that Google uses, therefore secure websites equal higher ranking and generating organic leads.

Develop the best UI/UX design

Just because your website has engaging and valuable content does not ensure the top spot. If your website is not visually appealing enough, people won’t look at it and it doesn’t drive organic traffic to your site. Therefore your website must be visually stunning and at the same time, the contents should not look too cluttered.

Mobile Indexing

This is the era of mobile phones. Today there’s nothing impossible with mobile phones. From calling to making online purchases, mobile technology has significantly grown.

Majority of the people use mobile phones for browsing over the internet. Due to this more search traffic is experienced from mobile devices than desktop counterparts. The concept of mobile indexing is gaining popularity and demand.

Even tech giant Google has already stated that they are going for mobile first indexing and have started the process. Therefore, it is recommended to give more emphasis on the mobile optimization of your website.

Almost everyone uses mobile phones for browsing and getting information, therefore if your services are easily accessible by mobile, then you will get guaranteed traffic to your website.

If you have a desktop site, then you can redesign and optimize it to become mobile-friendly site such that potential customers can reach your site faster or you can get a mobile app that describes all your services and also providing a good user experience too. Opting for a digital marketing company that also caters to mobile application development is a good idea.

The right place to start

If you want your business to get better brand recognition and higher rankings on various search engines, the logical choice is to opt for the services of a professional SEO company in Thrissur.

The reasons to choose a reputed firm is very much important because they consist of experienced professionals that are constantly monitoring the latest updates in the online world to plan and execute the right strategies for getting increased recognition for your business.

With the rising popularity and competitive nature, there are many digital marketing companies in Thrissur and among them, Atees Infomedia is one of the best firms for your digital marketing solutions.

What makes Atees the best?

Atees has more than 7 years of experience in the field of digital marketing and has implemented effective marketing strategies that have increased the business growth for many well-known clients. Our team of professionals knows what strategies are the best for a particular business process and how to drive more organic traffic to your site.
Our services include website development, e-commerce website development, local & global digital marketing, SEO, PPC campaigns, brand awareness and recognition, social media management and more. If you want to get better recognition and more organic traffic for your business, avail our services and see the results of our unique strategies.

by admin

September 19, 2019

14Sep 0

Search Engine Optimization SEO

Advanced Search Engine Optimisation Techniques

SEO companies in Kerala have become a widely accepted online marketing system because of its significance in customer handling and cost-effectiveness. The benefits of Search Engine Optimisation (SEO) are vast in number, which is attained through unique and significant features. The online marketing landscape has changed dramatically over the past few years, but SEO services still remains a fruitful and important marketing strategy.

Increased traffic is the main benefit belongs to SEO services, which helps to attain maximum output from each marketing field. The SEO services in Thrissur are many in number and it follows well-equipped marketing strategies to deliver immediate and fine results. The top rated websites and result pages on the search engine receive the majority of the impressions and clicks, which helps to increase the significant traffic in these top positioned result pages and high ranking can be achieved to your website. It mainly focuses on creating informative and keyword relevant title tags and meta descriptions, which make high show up in the result pages. The effective use of optimised tags and descriptions helps to increase the click-through rate and also promotes the surge in qualified web traffic.

Another noticeable advantage of SEO in Kerala is its cost-effectiveness, it helps to target the users who are actively looking for specific products and services online. The inbound nature of Search Engine Optimisation helps the business firms to save money as opposed to outbound strategies like cold-calling. It also targets the patrons who are actively searching for products and services and it results in more traffic through SEO techniques. The SEO service in Thrissur is more qualified than many other marketing strategies, which results in cost-savings for the marketing companies and organisations.

Brand awareness is the another important comes under the section of SEO services. Top rankings for the websites can be achieved through significant impressions and these top positions on the result pages translate to more exposure and subjection for your website. If we place the keywords primarily on the first page then it helps the users to associate their brand with those keywords. It produces more trust since the companies on the first page are generally perceived to be more trustworthy. If the content of specific brands appears in high-rank positions in the search engines then it provides more chances for the users to view the content and makes them interested to associate with your brand. SEO company in Thrissur follows this particularly advanced techniques to escalate their marketing needs.

What is SEO?

Focusing on growing visibility in organic search engine results, make use of the new strategy of search engine optimisation in Kerala to improve rankings, increase awareness in search engines, and to drive traffic. SEO sometimes stands simply to structure your site in a way that is understood by search engines. Not only building eco-friendly websites but also it makes your website better for people too. At Atees these principles go hand-in-hand. Basically, SEO is a repeatable measurable process which is used to send signals to search engines.

What is an SEO Specialist?

An SEO Specialist reviews, implements, and analyses changes to websites to optimise for search engines. By improving page rank within search engines, Search engine optimisation in Kerala maximises the traffic to a site. An SEO specialist is responsible to make the website rank at the top of search engine results. The strategies and techniques had a great change over the past few years.

With the potential to prioritise and develop relevant and engaging content a modern specialist must be a problem solver and decision maker. For ranking the website quality content is very much necessary. We usually say content is the king, it is said so because it will invariably include keyword or phrases that increase traffic to a site. They know the relevance of internal links and the potential to problem-solve comes in handy when trying to find the fine locations and the best method to internal links.

With an in-depth knowledge of keyword research, an SEO specialist will analyse websites for improvements. With a common degree and an experience of two or three years is a much-needed factor for being an expert SEO analyst. Also, a little knowledge is preferable in HTML, CSS, blogging, programming language.

Which are the different types of SEO?

On Page SEO and Off Page SEO are the two different types of Search Engine Optimisation. Now, let’s check this detail:

On Page SEO – To get more pertinent traffic in web search engine, on page SEO is a practice to advance individual website pages. Corresponding to long-tail keywords digital marketing companies in Kerala will apply an exertion on the website to optimise all the content. The following are the activities included in on page SEO.

Page Titles
Mega Descriptions
Mega Tags
URL Structure
Content Optimisation
H1, H2, H3,….H6 Tags
Keyword Density
Image Optimisation

Off Page SEO – It is a habit of link building through various activities which is used to upgrade website position in SERPs. The various activities involved in this category are:

Social Networking Sites
Blog Submission
Guest Blogging
PPT Submission
Article Submission
Directory Submission
Image and Video Submission
Social Bookmarking
Business Listings
Forum Marketing
Press Release
Link Building

The 3 Techniques used in SEO

White Hat SEO – This uses strategies and procedures to heighten web search tool rankings of a site which don’t travel paths with web crawler rules. You can expect a progressive yet steadfast however lasting development in the rankings when you choose this strategy for SEO.

Black Hat SEO – This outrages the different shortcomings in the calculations or web search tools to get high rankings for sites. A portion of the dark cap SEO systems involves interface spam, keyword stuffing, shrouded content, shrouding, and concealed connection. One can expect fast, unusual, short persistent development in positioning.

Grey Hat SEO – This is neither black nor white procedure that does not completely utilise the black cap SEO and rather merges both. This makes a change from dark/black to white or vice versa. Due to the weight from the site or organisation or to convey better outcomes, the best SEO services in Thrissur Gray cap SEO to some extent.

Why Is Hiring SEO Company A Good Idea For Business Diversification?

Keyword Marketing: This particular marketing strategy in concerned with putting your message or content in front of the public who are searching particular keywords and phrases. Keyword marketing may vary according to the users, for ad buyers it involves purchasing ad units, which means banners. When a web surfer searches for particular keywords and phrases it outputs search results page. In the case of search engine optimisation professionals, keyword marketing includes achieving the top position in the actual search listings. An integral part of optimising a page is to locate the keywords, which specifies how your page will be ranked and how effectively a user finds your page.

Quality Service Providing At Affordable Cost: The standard quality of the services is the extreme advantage of using SEO services, which is available at very nominal prices. The services can be provided on a contract basis and it will enable you to optimise more important pages according to the priority. The effective utilisation of available resources will greatly help the SEO company in Kerala to initialise SEO services on a planned budget.

Increased Exposure: The appropriate use of keywords and phrases makes the website to rank in top position thereby increasing the exposure and revenue of specific products and services. The ranking of content will help to increase the popularity of the products thereby generating high demand.

by admin

September 14, 2018

15Mar 0

SEO

Latest Google SEO Updates and Algorithm changes in 2017

SEO plays an important role in building up of your business from time to time. SEO tools are the absolute solution needed to maintain the page ranking in the search engine result pages. To be able to receive the best out of the google seo tactics you have to stay renovated with the latest updates in the market. This way you can also understand about the latest trends introduced that helps ranking much simpler than ever before, given that your efforts are same or even better compared to the former one. So be attentive and keep your eyes and ears open for new announcements regarding the seo updates from this tech giant.

Algorithms are set of rules to be followed by a computer to retrieve an information from a list of data items. Search algorithms focus on detecting a specific term or line from a long queue of items shown up in the search engine result page. Google is the innovator in this field and new updates with enhanced features are essential for the intensifying the website. Web administrators need to have an exceptional knowledge on the upcoming and latest search algorithms introduced as they are the ones who keeps us updated on the web.

Google has been upgraded with enormous number of updates of prominent search algorithms which was utilized by the businesses across the globe which helped them merge with success. Following are the search algorithms to be viewed upon for latest seo updates in 2017 powered by google to ensure better ranking in search engine result pages.

Hummingbird Update:

Google has been using this update since August 2013 and has plenty of aspects that influenced the search engine results. It got its name for the reason being small and swift similar to the humming bird. It was introduced with an aim to clearly focus on the meaning of the term or phrase used rather than scanning on a particular keyword. This aims at matching the meaning of the word that the user search for and displays a more accurate results. Modernized features of new update are capable of showcasing some significant performance in keyword research. Graph facts are introduced for better search result on SERP and keyword stuffing can be easily recognized with this upgrade.

Penguin Update:

Google made open this update to the public on 12 April to hold the sites from spamming google search results. This technique seeks to lessen the search ranking of the website which make use of black hat seo strategy to tremendously boost the rankings. This is also applicable for sites that do not comply with google’s guidelines of seo. With the release of the new update they ensure strict action are set on websites using cunningness to effortlessly increase their position in the world wide web. Moreover they keep an eye on spamming websites that buy links or acquire it through linked networks to alter their stand.

Panda Update:

Introduced Panda to the world of seo on February 2011. It provides a strong search filter capable of blocking websites with low quality content from being escalated to the top in search engine. One of the cons with panda is that it ignores the list already caught previously by the algorithm. Heuristic analysis is employed to get hold of poor content set of pages who may have escaped before. Renovating the site may deliver false positive to come into effect. Some important update features recently has brought about some serious changes in the algorithm. Same keywords are not allowed to be repeated in multiple pages. Panda gives way to new standard contents and avoids incoming of poor ones.

Pigeon Update:

Launched on July 24, 2013 is yet another algorithm initiated to impart functional, relevant and precise search results that are more similar to the typical searching factors. Google expresses the fact that it refines their distance and parameters in a more optimal manner the user hopes for. It gives more preference to the local search results with this update, so this can be more beneficial for running small businesses confined to a limited area. Pigeon update can out turn google maps result too as this algorithm is entirely location specific and location matters here more than anything else. Optimization is to be controlled for proper functionality and paved way to more powerful domains.

Mobile Friendly Update:

An algorithm designed enabling compatibility with mobile devices was released on April 21, 2015 and they named it mobile friendly update. The name itself defines its purpose. Web searches with a mobile was made trouble free similar to to that of a desktop. This update is known by many names as the date on which this reform was put into effect was remarkable.

Mobilegeddon, mobilepocalyse, mobocalys are some of the names it is being called in the world of search engines. If you are onto work in a mobile page and want to know whether your page is considered by google, evaluate it with a mobile friendly testing tool. Latest mobile friendly seo updates have a mobile testing tool with API access made accessible to the end user’s and speed ranking factors are also implemented into mobile sites to make it faster.

Pay Day Update:

Google’s Pay Day Update was acquainted in June 11,2013 targeted at removing the spammy queries such as payday loans and pornographics and other large spam databases. It also utilises similar tech used by the penguin update to punish the websites who are employing spammy methods for enhancing their rankings in the google search engine result pages. Often they makes use of black hat seo to accomplish their requirement and this algorithm terminates it from happening again. Currently Payday Loan 1.0, Payday Loan 2.0 and Payday Loan 3.0 are the latest releases in the market.

Pirate Update:

Google Pirate update is a filter formulated to halt sites with many copyrights violation reports from coming up in the search engine results. Again here the sites which are affected beforehand may flee from being caught but not unless they have resolved their issues. It may or may not release false positive results for those held previously. Latest pirate update penalizes websites holding a huge amount of violation breach reports. Removing a page from the index requires valid documents so deceiving activities cannot be carried out, which makes it the best option for medias and artists.

Top Heavy Update:

This update was launched in January 2012 with an aim to halt the websites filled with advertisements from spotting well in the rankings. This also is frequently updated in the server and sites that have erased ads can easily recover their lost position. Upgrades occur frequently and ad packed sites will be snatched again even though it was caught before. Page layout algorithm employed in the latest enhancements are just behind websites which are top heavy in advertisements. Same ad contained in a normal ratio announced by google are free from the top heavy penalty.

EMD Update:

Exact Match Domain abbreviated as EMD is another filter introduced to prevent keywords that matches the requirement of the user yet being discarded because of the composition of site is of poor standard. This update was activated on September 2012. When it is revised the sites that have improved their quality will retrieve a good position and sites with poor content and those which have escaped the clutches before will have to suffer this algorithm. Notably false positive results may or may not get dispensed.

by admin

March 15, 2017

5 Ways to maintain SEO ranking after redesigning a website

5 Ways to maintain SEO ranking after redesigning a website:

Use a Staging site:

Add redirects:

Monitors SEO:

Ensure Stability: