The digital marketing sector is steadily rising and has become one of the important areas for career growth in the current scenario. The thing about digital marketing is that it is not a single concept but rather a collection of various services.
Among them, one of the important factors of digital marketing is Search Engine Optimization (SEO). If you have heard about digital marketing, then you must definitely have heard about SEO.
What’s the big deal about SEO?
Everyone wants their websites to rank high in Google’s first search result page, but do you think getting your website ranked is something easy to accomplish?
Of course, it’s not, because if it was, then everything would be so cluttered and spamming due to the presence of redundant and low-quality content. The purpose of SEO is optimizing your site using certain procedures so that it ranks higher in searches relevant to your industry.
Some important tips
Here we describe some SEO tips that you must know if you are into SEO and want to make your business get better brand recognition and getting higher ranking for your website. Keep reading on.
Speed
We are living in a world of high-speed internet connections and speed is an important factor. if your website is not even able to load in high internet speeds, it creates a bad user experience and drives the customer away from your site, thus losing an organic lead which is not a good thing. Web page loading is a crucial factor in SEO.
Also, if the website is slow, don’t expect it to get ranked high in the search results as even Google has itself stated site speed as one of the ranking factors for websites on the web.
SEO Copywriting
Every website contains content but only quality ones are always ranked. Have you ever wondered how?
SEO copywriting is the method used. What is it?
It is a form of online writing in which the content focuses on the target i.e the user by including relevant key phrases that the user searches for. The benefits for copywriting are it helps your content to get ranked higher and drive organic traffic to your website.
The thing is quality writing and when adding keyphrases, make sure to avoid repetitions and keyword stuffing just for the sake of ranking. People value quality, engaging content, therefore make sure the content is related to what people want. By availing professional SEO services in Thrissur you can know more about this feature.
Implement SSL Security
We all value security, right?
Due to this, we never go for websites that are not safe, even if it has excellent quality contents and visual themes. Not only that, if your website is secure, it increases value compared to a non secure website. Even Google agrees that they prefer to rank websites that have SSL Security.
How SSL is important to SEO?
Secure Socket Layer (SSL) is a standard technology that keeps the internet connection secure and the exchange of data between two parties are encrypted and are not readable by external resources.
If the website displays HTTPS along with a lock symbol, then the website is said to be secure. HTTPS is an important ranking factor that Google uses, therefore secure websites equal higher ranking and generating organic leads.
Develop the best UI/UX design
Just because your website has engaging and valuable content does not ensure the top spot. If your website is not visually appealing enough, people won’t look at it and it doesn’t drive organic traffic to your site. Therefore your website must be visually stunning and at the same time, the contents should not look too cluttered.
Mobile Indexing
This is the era of mobile phones. Today there’s nothing impossible with mobile phones. From calling to making online purchases, mobile technology has significantly grown.
Majority of the people use mobile phones for browsing over the internet. Due to this more search traffic is experienced from mobile devices than desktop counterparts. The concept of mobile indexing is gaining popularity and demand.
Even tech giant Google has already stated that they are going for mobile first indexing and have started the process. Therefore, it is recommended to give more emphasis on the mobile optimization of your website.
Almost everyone uses mobile phones for browsing and getting information, therefore if your services are easily accessible by mobile, then you will get guaranteed traffic to your website.
If you have a desktop site, then you can redesign and optimize it to become mobile-friendly site such that potential customers can reach your site faster or you can get a mobile app that describes all your services and also providing a good user experience too. Opting for a digital marketing company that also caters to mobile application development is a good idea.
The right place to start
If you want your business to get better brand recognition and higher rankings on various search engines, the logical choice is to opt for the services of a professional SEO company in Thrissur.
The reasons to choose a reputed firm is very much important because they consist of experienced professionals that are constantly monitoring the latest updates in the online world to plan and execute the right strategies for getting increased recognition for your business.
With the rising popularity and competitive nature, there are many digital marketing companies in Thrissur and among them, Atees Infomedia is one of the best firms for your digital marketing solutions.
What makes Atees the best?
Atees has more than 7 years of experience in the field of digital marketing and has implemented effective marketing strategies that have increased the business growth for many well-known clients. Our team of professionals knows what strategies are the best for a particular business process and how to drive more organic traffic to your site.
Our services include website development, e-commerce website development, local & global digital marketing, SEO, PPC campaigns, brand awareness and recognition, social media management and more. If you want to get better recognition and more organic traffic for your business, avail our services and see the results of our unique strategies.
