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14Sep 3

Advanced Search Engine Optimisation Techniques

SEO companies in Kerala have become a widely accepted online marketing system because of its significance in customer handling and cost-effectiveness. The benefits of Search Engine Optimisation (SEO) are vast in number, which is attained through unique and significant features. The online marketing landscape has changed dramatically over the past few years, but SEO services still remains a fruitful and important marketing strategy.

Increased traffic is the main benefit belongs to SEO services, which helps to attain maximum output from each marketing field. The SEO services in Thrissur are many in number and it follows well-equipped marketing strategies to deliver immediate and fine results. The top rated websites and result pages on the search engine receive the majority of the impressions and clicks, which helps to increase the significant traffic in these top positioned result pages and high ranking can be achieved to your website. It mainly focuses on creating informative and keyword relevant title tags and meta descriptions, which make high show up in the result pages. The effective use of optimised tags and descriptions helps to increase the click-through rate and also promotes the surge in qualified web traffic.

Another noticeable advantage of SEO in Kerala is its cost-effectiveness, it helps to target the users who are actively looking for specific products and services online. The inbound nature of Search Engine Optimisation helps the business firms to save money as opposed to outbound strategies like cold-calling. It also targets the patrons who are actively searching for products and services and it results in more traffic through SEO techniques. The SEO service in Thrissur is more qualified than many other marketing strategies, which results in cost-savings for the marketing companies and organisations.

Brand awareness is the another important comes under the section of SEO services. Top rankings for the websites can be achieved through significant impressions and these top positions on the result pages translate to more exposure and subjection for your website. If we place the keywords primarily on the first page then it helps the users to associate their brand with those keywords. It produces more trust since the companies on the first page are generally perceived to be more trustworthy. If the content of specific brands appears in high-rank positions in the search engines then it provides more chances for the users to view the content and makes them interested to associate with your brand. SEO company in Thrissur follows this particularly advanced techniques to escalate their marketing needs.

What is SEO?

Focusing on growing visibility in organic search engine results, make use of the new strategy of search engine optimisation in Kerala to improve rankings, increase awareness in search engines, and to drive traffic. SEO sometimes stands simply to structure your site in a way that is understood by search engines. Not only building eco-friendly websites but also it makes your website better for people too. At Atees these principles go hand-in-hand. Basically, SEO is a repeatable measurable process which is used to send signals to search engines.

What is an SEO Specialist?

An SEO Specialist reviews, implements, and analyses changes to websites to optimise for search engines. By improving page rank within search engines, Search engine optimisation in Kerala maximises the traffic to a site. An SEO specialist is responsible to make the website rank at the top of search engine results. The strategies and techniques had a great change over the past few years.

With the potential to prioritise and develop relevant and engaging content a modern specialist must be a problem solver and decision maker. For ranking the website quality content is very much necessary. We usually say content is the king, it is said so because it will invariably include keyword or phrases that increase traffic to a site. They know the relevance of internal links and the potential to problem-solve comes in handy when trying to find the fine locations and the best method to internal links.

With an in-depth knowledge of keyword research, an SEO specialist will analyse websites for improvements. With a common degree and an experience of two or three years is a much-needed factor for being an expert SEO analyst. Also, a little knowledge is preferable in HTML, CSS, blogging, programming language.

Which are the different types of SEO?

On Page SEO and Off Page SEO are the two different types of Search Engine Optimisation. Now, let’s check this detail:

On Page SEO – To get more pertinent traffic in web search engine, on page SEO is a practice to advance individual website pages. Corresponding to long-tail keywords digital marketing companies in Kerala will apply an exertion on the website to optimise all the content. The following are the activities included in on page SEO.

Page Titles
Mega Descriptions
Mega Tags
URL Structure
Content Optimisation
H1, H2, H3,….H6 Tags
Keyword Density
Image Optimisation

Off Page SEO – It is a habit of link building through various activities which is used to upgrade website position in SERPs. The various activities involved in this category are:

Social Networking Sites
Blog Submission
Guest Blogging
PPT Submission
Article Submission
Directory Submission
Image and Video Submission
Social Bookmarking
Business Listings
Forum Marketing
Press Release
Link Building

The 3 Techniques used in SEO

White Hat SEO – This uses strategies and procedures to heighten web search tool rankings of a site which don’t travel paths with web crawler rules. You can expect a progressive yet steadfast however lasting development in the rankings when you choose this strategy for SEO.

Black Hat SEO – This outrages the different shortcomings in the calculations or web search tools to get high rankings for sites. A portion of the dark cap SEO systems involves interface spam, keyword stuffing, shrouded content, shrouding, and concealed connection. One can expect fast, unusual, short persistent development in positioning.

Grey Hat SEO – This is neither black nor white procedure that does not completely utilise the black cap SEO and rather merges both. This makes a change from dark/black to white or vice versa. Due to the weight from the site or organisation or to convey better outcomes, the best SEO services in Thrissur Gray cap SEO to some extent.

Why Is Hiring SEO Company A Good Idea For Business Diversification?

Keyword Marketing: This particular marketing strategy in concerned with putting your message or content in front of the public who are searching particular keywords and phrases. Keyword marketing may vary according to the users, for ad buyers it involves purchasing ad units, which means banners. When a web surfer searches for particular keywords and phrases it outputs search results page. In the case of search engine optimisation professionals, keyword marketing includes achieving the top position in the actual search listings. An integral part of optimising a page is to locate the keywords, which specifies how your page will be ranked and how effectively a user finds your page.

Quality Service Providing At Affordable Cost: The standard quality of the services is the extreme advantage of using SEO services, which is available at very nominal prices. The services can be provided on a contract basis and it will enable you to optimise more important pages according to the priority. The effective utilisation of available resources will greatly help the SEO company in Kerala to initialise SEO services on a planned budget.

Increased Exposure: The appropriate use of keywords and phrases makes the website to rank in top position thereby increasing the exposure and revenue of specific products and services. The ranking of content will help to increase the popularity of the products thereby generating high demand.

by admin

September 14, 2018

4Aug 11

Web design in kerala

Benefits Of Creating Your Own Business Website.

Don’t you have a website being a businessman? Companies and people are on the internet for information in this modern world. The primary function of visiting a website is to find information. You need to possess website for your customers because information is critical for customers. Below are a few benefits and advantages of having own website for your business.

Advertising

For advertising and marketing, a website is more environment-friendly. The internet provides various methods to advertise your products and services. Facebook is a great example of advertising. SEO Kerala is the major advantage of advertising. SEO companies in Kerala boost the ranking of your website for higher profits and quick sales.

Web design in kerala

Less Expensive

Majority businesses are advertised on television, media, radio and so on. Though investing in advertising is necessary but these forms are quite expensive. But an online marketing company in Kerala can promote your company in more cheap manner. Sometimes free offline advertising is also available on the internet.

Satisfaction

Websites make customers more convenient. Provide an ease for your customers to purchase from you. Rather than driving a car to your location make browsing a habit. There are many obsessed customers who never enquire anything so it will be wow when they get everything on googling without asking.

Increase Customers

Local popularity is there for almost all business but its fame is not for customers outside the city. A website designing companies in Kerala can generate worldwide customers. The internet is a global community from where your business will be visible around the world.

Web design in kerala

Accessibility

Closing time is a major problem faced by customers while going shops. Websites never close the doors of your website. At any time of day or night, an online site can be viewed. A website is more accessible than going to a shop. So always be alert to update your website with products and services.

Access Into Info

Web designing companies in Kerala assure that you can track everything happening on a website when you own it. Information is also provided for how many people visited your website, how many emailed, and how many messaged you. Anytime update can be done and it is less expensive than printed material.

Fresh

A blog page is created by smart business owners for their company. You can keep a blog to post fresh content and it will help your website to stay fresh and attractive.

Links

For active digital marketing services in Kerala, links are very important. People will link your website to theirs for good contents and good products or services, making your website valuable.

Better relationship

A website will help to build a good relationship with customers. You can send emails and messages. Customers can also set a feedback in your page about the products and services you provide.

Increase sales

A website will help to earn more visitors which brings more potential sales. By constantly advancing and assisting contents of your site you can drive more people into it. Information and sales are directly proportional.

Opportunity

Through your website, you have to tell your customers why they deserve your trust. Website design in Kerala provides an opportunity to prove your credibility. Your website is a place for a potential investor to explore your products and service and what you can ensure them in future.

Long-Term Clients

A client and a customer are quite different for a business. A customer is just a person who walks in and buys any product. Whereas a client is a regular customer who is buying products lawfully or daily. Therefore having own website increases the chance of getting more clients.

by admin

August 4, 2018

31Jul 4

openerp in kerala

How to use Odoo in a Smart way

Odoo besets sales and project management in a single tool. It is fortified with a variety of functions to deliver a universal solution that can help all types of operations. Basically, Odoo is cloud-based and is suited mainly for small to mid-sized companies. Openerp in Kerala proffers a choice of over thousand modules. With more than thousands of downloads and installations, Odoo open ERP in Kerala is one of the most used open source solutions in the world. It can rapidly put in production and is easy to use. This system involves 300 new apps per month. Because of this reason, the system has over 2,000,000 users at an instant, being available in 23 languages, by covering almost all geographies around the world.

Why we go for Odoo..?

Odoo is a universal solution. It can replace multiple applications you’re using to manage your sales process. One who is aware of the function of Odoo might think it as a complex one, but truly speaking it delivers one of the most streamlined, easy-to-manage interfaces. It also offers remarkable support and community back-up to ensure that there won’t be any problem while using it. Odoo lowers the total cost of ownership, the fact is that open ERP Kerala system also does the similar thing. But in case of Odoo, a neoteric, interspersed and systematically updated tool replaces your BPM apps from day one. As Odoo is getting its fame all over Kerala, Odoo Developer in Kerala is increasing. Odoo provides a strong consolidation strategy. It enables companies to amalgamate their business processes easily and effectively. It is customizable. You can get a free start in Odoo for test use.

Have an overview of Odoo features..

Website Edition

Accounting

CRM

MRP

E-Commerce

e-Signature

Marketing

Inventory, project, sales, leave Management

Point of sale

Automated stock update, Calendar, invoicing

Time Sheets

Reporting

Efficient Integrations

Customer support

In Odoo all tasks are performed by creating modules. Modules customize the behavior of an Odoo installation by altering the existing ones or by adding new behaviors. Odoo bundles a module for building websites. Many web designing companies in Kerala prefer Odoo.
Odoo is an integrated business software with different functions but interlinked all under one system. As always accounting is the core of the business management. Odoo accounting does its work accurately and correctly.

Undoubtedly an Odoo E-commerce can turn into a huge website in no time. Odoo maintains a high-quality standard in our practices and also are able to deliver top-quality products at a minimum cost. Because of its features, E-commerce websites development in Kerala had a massive increase.
The CRM software empowers you to scrutinize what leads did in the past so that you can provide the right products and services in the future. With the help of CRM, you can manage and schedule meetings with the client with a single click on the button.

Odoo MRP allows an average manufacturer to synchronously use around 10 or more different applications for running their business. Although these apps have a high level of complexity involved in terms of workflows and integration, Odoo MRP would run ceaselessly. It harmonizeBoMs, OEE, MPS, Work Center Tablets, Schedulers, PLM, Quality Management, Maintenance and several other features.

Why Odoo is squirming progressively..?

As it is an open source it does not have any restrictive charge and any rehashing cost. It is one of the best open ERP in Kerala. All sort of custom design can be done in Odoo, it is flexible. Multiple numbers of customers can incorporate in Odoo. 14000+ moment applications can be assessed from Odoo applications store. Like Toyota, Hyundai, PCI 3+ million people are building their business using Odoo. It is user-friendly, updated with technology, highly modular, can be easily fused with third-party organizations like SMS, social media etc, and has less implementation cost and less execution time frame.

by admin

July 31, 2018

18Apr 1,050

Digital Marketing Services in Thrissur

Importance of UX in Digital Marketing

UX or User Experience is becoming increasingly popular in the digital marketing landscape and web design in Kerala. But do you know the importance of it in marketing and how it can impact your work? Actually, there is an important difference between user experience and digital marketing; Marketing is all about making people want things, designing is making things that people want and the experience is driven by the design, and Digital Marketing Companies in Kerala relies on this while marketing. Now we will see the relevance of UX in digital marketing.

User Experience is not always About Interfaces

One of the main misconception about user experience is that it is all about beautiful interfaces. Though it is a part of user experience, it is only one among the larger discipline with a broader mandate. The process of designing an interface, mainly when on a screen is what is called user interface design or interaction design which is well-known for the software companies in Kerala. This is one of the subset of user experience, which is only a part of the many spectrum of skills that are associated with the discipline. When extracting out its essence, user experience is actually the relationship between people and technology. And, UX is all about identifying and designing this relationship. As the digital disruption and amount of technology increases, the importance of this relationship also comes forward for the SEO companies in Kerala. The increasing prevalence of wearables and Internet of Things (IoT) results in the increase in this disruption, and the perceptions of UX being tied to screens makes a big challenge for Digital Marketing in Kerala.

Not just for the Promotion, UX Touches the Product Itself

User experience is actually driven by design that makes people want the product. This implies that UX tends to live more naturally towards the product design end than anything else. UX designers often asks “why?” while making product decisions for SEO services in Kerala. This seems to be odd with the marketing teams that are closely focused on how to drive more sales of a fixed product. The UX designers works closely with digital marketing team who are responsible for things like optimization that happens with campaigns. All this makes UX designers to challenge many assumptions of the product, considering the users of it. This helps the digital marketing team with the valuable intelligence on how to sell or position a product more effectively.

Designing results in Experience

The experience with the product can happen anyway, regardless its been included in our marketing plan. But, marketing usually occurs outside the channel that is called experience. Digital marketing mostly focus on channels that reach access customers, through digital, print, mobile, and so on. But customers are those who need what actually the product addresses. People in real doesn’t have channels, they probably live between the gaps in the channels. Recently we have begun to introduce concepts like cross-channel experiences or omni-channel experiences into the marketing. This is now broken down and use business logic in order to explain customers in terms of the capability of the businesses rather than the needs of the customers. This remains a problem to the marketing as it cripples the efforts from its outset because the conversion rates live in these gaps. This is exactly where user experience design lives. A user experience designer in your digital marketing team can help you redress this imbalance.

UX can Change the Face of Digital Marketing

You may be already known of the modern social nature of web 2.0 has changed digital marketing. The practice of managing ROI on broadcast media evolve to become a practice of dealing or managing conversations and also contributing to social groups and communities. Do you know what will happen when the product themselves become a part of the complexity which is the social web? We are faced with a greater force for disruption because most interactions on the social web evolve to be between people and products or products and products, not just between people, with the dawn of Internet of Things for digital marketing, SEO and Web development in Kerala. Marketing can do only little for this. User experience consider the lack of emotions of the connected devices, not just the emotions of the people as the devices become more integral part of our lives.

by admin

April 18, 2018

20Jan 4

Digital Marketing

5 Digital Marketing Trends to Look in 2018

The year 2017 is coming to an end and the marketing managers across the globe are preparing for the next big year ahead. The analysts are busy crunching in on the current year’s data while strategists are on the lookout for new opportunities and threats. Predicting the trends of 2018 won’t be an easy task as we are sensing a dynamic shift in fundamentals of marketing. Inbounding marketing is now stronger than ever, the customers are enlightened. We knew it from the beginning that the inbound marketing would eventual win, but we underestimated the impact it would create. So what is next then? The digital marketer in you striving for success and you need to show your sale team who is the boss in town. Some of the courses such as course training in digital marketing is getting popular day by day. Well, you are in the right place, in this article we are looking into the future. Here are 5 Digital Marketing Trends to look in 2018 enjoy.

The list is in no particular order and I am just lending you my vision for the future.

The dawn of Artificial intelligence

“The judgment day is upon us and humanity has to pay for its imbecility” just kidding. Artificial intelligence is the next big thing, why? Check out what Google and Facebook been doing. They are bidding billions and billions of dollars in this field. The machines are getting smarter and we don’t know if it is for good or bad. So how is AI going to affect marketing? Well, there is going to be a big impact. Gone are the days of text-based search engine optimization, Google’s latest projects such as TensorFlow will enable Google to recognize the images on your pages. As if now no one is really working on optimizing the images, they are neglected and this will cost you high in the future. Computer courses in Kerala are getting much advanced as subjects relating to software based intelligence is also taught in these courses.

Facebook becoming greedy

Google is trying out all these new projects to improve the user experience or that’s what they are claiming. Facebook doesn’t like to get behind Google and they are also experimenting new thing here and there. Recent updates to Facebook are actually a bit frightening for the digital marketers out there. The organic means of marketing are taking a hit and Facebook is explicitly promoting the paid advertising. Facebook is turning greedy and the trend is likely to follow into other platforms also. ‘Instagram I am talking about you’ and since Facebook hijacked Instagram they are going to force down their agenda on Instagram. Organic marketing through Facebook would be more difficult than ever.

Awaken the giant- Boom in Email marketing

Email marketing is the underdog in the digital marketing arena. It is not the most interesting area for marketing and the newbie in the field of marketing tends to underestimate its value. It is not that technical and it is often categorized as boring. Ask any seasoned marketer and they will surely enlighten you with its pros. It offers the highest Return on Investment and a personalized email is the most powerful tool you have in your arsenal. Email marketing out wins every other form of digital marketing due to its sheer volume. The dominance is undisputed and more marketers are busy wielding its power. This positive trend is not going to take a hit anytime soon. Email marketing is going to hit the roof in the coming years.

Finding new frontier for marketing

When was the last time you used your computer to satisfy your impulsive search appetite? If you are hungry you wouldn’t mind the menu. Mobile phones have taken over the world and modern digital marketer have adapted to the change. Innovative minds in the tech industry have found new ways to spoil the average consumer. In comes the Internet of things and smart homes of the future. Google and Amazon have made huge investments in this field. Google home bot, the latest mini, the Amazon echo and Amazon echo dot is the proof of a more connected tomorrow without screens. You can already order a pizza through these devices and that said imagine what is to come. 2018 there would be more connected devices and smarter homes so I would watch this segment closely. Course training in graphic designing is one of the most sought after course that is combined with digital marketing to take a brand to new heights.

Old wine in a new bottle- finding new formats for contents

Businessman Writing the Word Content“Content is the king” and there is no doubt about it. If you need traffic to your website, you will need to have great content to offer. When you hear the word content, what comes to your mind at first would be a 1000 word blog. The content doesn’t only exist in text format; great content can be in the forms videos also. Studies reveal that people now a day’s prefer dynamic contents such as videos over static text. Search engines are getting smarter; Google is also trying out machine learning to identifying great content. So content is going to take new forms and marketer should identify the opportunity they are presented with. You can push out more content than ever before and get traffic to your sites.

2018 would be an interesting year in the timeline of digital marketing. I would advise my fellow marketer to focus more on quality and user experience.

by admin

January 20, 2018

25Nov 3

Digital Marketing

VIDEO PRODUCTION AND DIGITAL MARKETING

Its more likely to see a video if you spent 10 minutes in any social media, and that is the competence of video in any kind of advertisement or marketing. Video production is an essential segment of any digital marketing scenario and its prominence is boosting day by day to mountainous heights. Factually, an average internet user spends 88 per cent of his/her time in any website with videos and this very calculation made digital marketing firms and SEO related firms to opt for video production rather than sticking on to text in websites. We definitely breathe in a society where we expect more than text and we want to gain something from what we see. Thus for a small company to flourish and grab the attention of the customers they need to incorporate video production throughout their digital marketing strategy. It is predicted that by 2019, 80 per cent of the internet traffic will be video. All trends to market a solid video is being consistently evolved.
PLANNING

Every successful video requires a plan, and the most innovative plan scores the most. There is a section in a digital marketing premise, who constantly digs plans and ideas to create videos that snatch the attention of the viewer. Some of the Ecommerce websites keeps on fabricating fresh videos with profound planning and unorthodox ideas. The video should target the right audience, keeping the company’s brand name and message in mind and most importantly it should be the right kind of video for the platform. For instance, if its a website video then obviously it must be a promotional video, if it is a facebook video then it should not be very much promotional as it should connect with the viewer. Other aspect to remember is the timeline and budget needed to shoot the quality of the video your company needs to grab the attention of the right audience.

CREATIVITY

Never be afraid to try something new when it comes to video. Be creative enough to make your video stand out from the 8 billion video views on facebook each day. Think about the most elaborate video that you can make and then scale it back to adjust your timeline and budget. Some website development companies prefer out of the box videos that becomes viral, controversial and trending at the same time.

TECHNICAL CREW

If professional setup is not installed to make your video, then it may look like a personal video on social medias. Instead, a business video should have that eye-catching quality and should be slick. Some of the best website designing companies suggests that they are sometimes given videos in advance to include in the website to make it more attractive. Videographers, editors and post production team should be qualified and talented to crack the goal.

These are the basic things that should be kept in mind before initializing video marketing MO. An effective and efficient video can take the website or the associated services to next level and can prove beneficial on a very high note. In the coming days ,these kind of digital marketing will be common and new ways to market a product will evolve. Afterall its all a cyclic process.

by admin

November 25, 2017

Advanced Search Engine Optimisation Techniques