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digital marketing
WHAT IS DIGITAL BRANDING AND HOW CAN IT HELP YOUR BUSINESS IN 2021

WHY YOU SHOULD USE DIGITAL BRANDING?

Even though both digital branding and digital marketing seem to be very interchangeable words there is a serious difference in their targets. Digital marketing mainly focuses on advertising a certain product and potential customers who are ready to pull out the valet. On the other hand, digital branding is done to increase the customer base of your company by injecting your brand name into their mind through advertisement.

The benefits of using these services in your business are countless. Anyway, let’s go through a few important among them

MULTICHANNEL

People on the internet are split into a lot of platforms. Some use it for chatting and social media while some others work on the search engines to get some informative content. As the people are spread in different channels, we have market ourself in all of them to get a better reach. It can be a hectic task but it is worth it.

GETTING VIRAL

Getting viral today involves a luck factor in it. When we analyze the videos that got viral recently, we may notice that some of them really doesn’t carry an appreciable content, on the other hand, some of them with great subject and ideas are not getting enough reach. Even though there is a luck factor involved, there is one thing that we can do to achieve our goal is to post regularly on different platforms. The more you post, the more the chance to spread it.

INTERACTION

There are some unique customer experiences offered by certain advertisements. Banner ads on some websites and GIFs that open when you click displaying attractive features and services of your company are examples of this.

MAKES YOU OUT OF THE BOX

Google has become the first choice of every individual to find a solution for their problem. At the same time, the majority of them will take the first one or two results given by google as a trustable resource. Digital branding helps you to be on the top of the table in the SEO ranking and thus to increase the traffic of your website.

IMPROVE YOUR CONNECTIONS

Beyond the quality, brand value has the ability to blend its customer base to the new generation without disappointing the regular ones. Additionally, many of the online platforms are made with improved chances of connectivity and to take responsibility from them in means of survey and chatbots.

They are often more suitable than traditional marketing for interacting and keeping a relationship with customers.

digital branding

RECENT TRENDS IN DIGITAL MARKETING

It is important to keep your marketing ideas in tune with the new trends for maximum results. Here are some trends that are noticed in India in 2021 regarding this

  • MOBILE OPTIMIZATION

It’s hard to find a person who does not use a mobile phone these days and it indicates how important it is to optimize your content for this platform. Statics shows that 40% of the viewers leave the landing page as it is not optimized for their mobile.

  • RELIABILITY

Increased opportunities given by digital platform has been misused by a lot of fraud people and this made the potential customers in a state of confusion of whom to trust. Each and every customer are likely to invest only in trustworthy sources and it is necessary to make them understand that you are reliable. Digital platforms offer customers a variety of ways to comment on products and interact among themselves, where they can get the response of previous users which will give authenticity to your business.

  • SOCIAL MEDIA

Social media has made a revolutionary change in India. At no point, we can spare this platform for your digital branding to get maximum reach of your service. Special care should be taken while selecting the platform as while some of them are progressing, others are facing a downhill moment.

  • BUILDING A COMMUNITY

Social media gives a chance for the customers to create a group and interact among themselves about the product and services provided by certain brands. This is a powerful technique for digital branding as a casual visitor who gets into this group may consider the previous experience and product ratings given by potential customers into account when he is in need of purchasing a product.

  • VIDEO

Pictures are more attractive than letters while videos are more attractive than pictures. If you want to do the branding in tune with the current scenario where youngsters are addicted to videos, it is a great choice to invest in the high-quality videos of your company and product to get viral

  • RANKING

Along with making your customer understand what your company is all about, it is important to stay on the top of SEO results to get more traffic and marketing will help you in this case. As most people are trying to find solutions for their problems through a search engine, the selection of specific keywords to be on top of SEO results are crucial

  • CHATBOTS

No one wants to waste their time searching your website for a piece of information, instead if there is a customer support service provided by your site to reply to their queries instantly, customers feel more attracted. Fortunately, artificial intelligence had made it possible by implementing chatbots in your site where customers can interact 24*7 and collect relevant information.

  • DESIGN

The overall design of your website or webpage and the easiness in the flow of navigation through it which can give an ultimate user experience is important to make the visitors stick to your site. This is an area where you can showcase your creativity but always remember that it should not set a barrier to user experience

  • USER EXPERIENCE

Advanced applications of the internet give the opportunity to streamline your operations in a way that you couldn’t do before. You can monitor and analyze every user experience so that customers will feel comfortable all the time they use your site

Digital branding is a key to escalate your regular customer base and spreading the name of your brand to a wide range of people by utilizing different platforms. Though the results are great, it is a task that requires great technical support and we Atees Infomedia Pvt Ltd, which is holding a high reputation among the agencies doing digital marketing services in India are here to take you to the target. Let us guide you through the entire process. Contact us on 7907938810 or email us at atees@info.in

google advertisement
10 REASONS WHY YOU SHOULD USE GOOGLE ADS

10 REASONS WHY YOU SHOULD USE GOOGLE ADVERTISEMENT

Despite our age, we all would admit that the digital transformation has influenced all of us to an extent as people are likely to spend their free time on the internet rather than on television. Any advertisement is worthless if people are not viewing it. Considering this google has launched a service called google ads where we can advertise our products and company on a pay per click terms and conditions.

As every business is profit-oriented it is quite natural that we think twice before investing in any sector. But if you are looking to increase the visibility of your brand and products then you don’t need to hesitate to try google advertisement. Let’s go through some of the benefits of using google ads
google advertisement

1)MASSIVE REACH OF GOOGLE

The word google has been glued to our brain as that is the first place where we depend for information. Statics showing 5 billion searches made every day increase its authenticity. Now you know how much will be the reach of your company and product if you are utilizing google ads. In a busy world if people are getting the information required through your ads themselves then why should they leave you

2)TARGET THE RELEVANT CUSTOMERS

Along with the wide range of visibility of the advertisement, google ads will help you to understand and keep in touch with the relevant customers. A user who searches for specific keywords will be displayed the relative ad and the post-click landing page of that advertisement will allow you to collect the information about the customer through sign-up and email id. You can use this to send informative content to the users to be in touch with them and if they are not willing to share their details, we can use retargeting software to revert back to them.

3) HARNESS INTENT

Advertisement is not just displaying your services to someone. It should take into account the mindset and satisfaction of the viewers. The majority of us spent some time on social media for relaxation and fun. What will you feel if you are forced to watch an advertisement at that time? Will be irritated right. So, when and where are important aspects to be considered and if not, it could give a negative result. Studies show that more than social media advertisement, the google ads that appear after searching for a keyword is more efficient as the customer has already taken the first step to purchase.

4)CONTROL YOUR CAMPAIGNS

You have passed through a lot of barriers to run an advertising campaign and it will take a lot of productive time and resources at the beginning and ending of campaigns. On the other hand, buying an added space with software is comparatively easy and a single employee can do it. With some training given he can reach the right customers at right time and can stop the campaign whenever required.

5) HOW MUCH TO INVEST IN AD

As mentioned earlier, google ads is not a free service and it works on the basis of pay per click method. What if it cost you a lot? Don’t worry, Google has allowed its users to set their preferences which include the bidding price on a daily basis. Some top companies in India have set their minimum monthly budget as 70000 Rs which may not be affordable to everyone. So, it’s important to restrict your investment and understand whether your advertisement is getting a reach or not.

6) EASY RESULTS FOR CUSTOMERS

We cannot correct the mistake unless you figure it out. Maybe your advertisement is reaching a lot of people but if they are not understanding. Are they going to read it again or will they shift to another site? So, it is important to know the satisfaction of the customer by analyzing where they landed after clicking the ad, how much time they spent on the website, and how they rate you

7) BETTER RESULTS THAN SEO

Good content with catching keywords is the best way to top the SEO ranking. It will a dream for a lot of companies to be there. Some of them may be having all the flavors to reach on top but still failing to get the traffic. In that scenario, you should not hesitate to depend on the Google advertisements as once you start running that all the organic results won’t appear until below the fold.

8)BUILDING BRAND AWARENESS

Sometimes surfing in google to get information through ads is like driving through busy traffic. It seems to be very disturbing watching those but what is happening is that the more you watch the ads, the more than brand name gets glued to your mind. This is called brand awareness. Through ads even though potential customers are not visiting, every time they watch your advertisement, they start remembering your brand and they will revert to you once they are ready to purchase.

9)EARN MORE CONVERSIONS

When Google decides which ad is seen according to the browsing prospects it will consider the post-click page experience. If you want a visitor to spend more time on your post-click landing page, it should deliver what your ad is promising, or else he will leave the site. So, for converting a casual visitor to a potential customer ads should be precise.

10)DIFFERENT BIDDING STRATEGIES TO INCREASE ROI

The economic stability of each company varies due to different aspects. In order to restrict yourself from losing a lot of money in ads, there are various plans and strategies offered by google

  • CPC – In this type of bidding we have to give money wherever a person clicks on your advertisement
  • CPM- This stands for cost per thousand viewable impressions where you can bid on how much money you are willing to pay for thousand full views of your advertisement. This is helpful to increase brand awareness a lot
  • CPA- Cost Per Action, as the name indicates you have to pay for action like signing up or purchasing

Running google advertisement is a way of bringing reputation and increasing the visibility of your company which can skyrocket your business. Atees Infomedia Pvt Ltd is one of the top agencies in India that can get this task done for you. Please allow us to guide you. Get to us on 7907938810 or email us at atees@info.in

  

e-commerce
Why does every business need an e-commerce website

Why does every business need an e-commerce website

 You need a good e-commerce website for your business that is professionally designed, a lead magnet, a sales booster, and differentiating website. Customer behavior changes according to time to adapt to modern technology and the digital age. Hence you should have your search engine presence.  2021 is the year of advanced tech and automation. Due to the Covid-1 Pandemic situation going on everything is shut. People are hanging out less. But with having a digital presence you can sell your customers whatever they need through web design Indian agencies. Following are some of the reasons for possessing a website in the year 2021.

1.Proves credibility:

If you want people to recognize your business and think it is credible you should have an e-commerce website. As there are thousands of business owners out there. People won’t trust anyone as they have become smart nowadays. They will ask for your website to build trust in you. So, contact a custom website development company and have a website to stand out.

2. A website helps your business accessible:

Most people prefer to purchase products through an official e-commerce website or from social media pages these days because those vendors deliver their services or products at the customer’s tips and doorsteps. An official website makes you available 24*7. As a result, customers can contact you at any hour of the day. This is the other reason why you need a website. Hence the website makes it easy for your customers to reach you and buy your products or service.

3.The website provides a better perception of your business:

An e-commerce website can help you maintain a strong and long-lasting connection with your customers. A website makes you look credible. This builds an initial level of faith with customers and persuades them to do business with you. While constructing a business website, we keep all dominant users’ points of view in mind and like what features make them stay, this helps in giving a great user experience. So, having a website is establishing trust among customers. So, they come back for more.

4.Displays your products or services in the best way possible:

Presentation plays an important role for the people who buy your products or services. It is important to make every customer buy your products especially if you are a start-up organization. Having a website helps to display your products the way you want using beautiful images, short video tutorials, and downloadable PDF instructions.

5.The website gives benefits from google searches:

Through Google search, our website can get into search listings thus making it easy for customers to find you. People prefer to search for everything on google. So, if you have a website and have done its proper SEO, it will come in the top searches of Google. People can also find you using keywords related to your business. So, if you want to become famous during your start-up and customers can easily find you on Google, you need to have a website.

 This decision of having a website will help you in the long run. ATEES INFOMEDIA PVT LTD is a web design Indian company that provides you a better client service with an expert team of web designers, SEO specialists, content writers, etc. We can ensure you that your website will come on the top search list of google during your start-up itself. We help business owners find uncomplicated ways to grow their businesses.

   

Best Seo Company In Thrissur, Kerala
5 Ways to maintain SEO ranking after redesigning a website

5 Ways to maintain SEO ranking after redesigning a website:

 Web design trends are changing continuously and if you want to stay competitive in your industry, you will eventually need to redesign your website. While working on your website redesign, it is important to maintain SEO rankings and domain authority before, after, and during the process. During this period, you must take time to not only sustain your SEO ranking but also look for ways to improve it.

seo ranking

 

Here are some ways to maintain your SEO ranking after redesigning a website:

  Use a Staging site:

Keep your old website fully functioning during this time as closing it down during the redesign can disappoint new visitors. A common strategy is to create a web redesign on a separate URL. Don’t index it so that search engines don’t present it instead of the official one. Complete the redesigning process on that separate domain and switch to a new one when it is ready.

  Add redirects:

If you run a WP website you redirect as your website develops over time which means you will have to support redirects to sustain a compatible navigation experience. There are 2 types of 300 redirects that web design must contemplate:

  1.     301 redirects: They are permanent ones designed for website visitors and search engines
  2.     302 redirects: They are temporary. You have to avoid this one while redesigning for the sake of SEO ranking.

 

   Monitors SEO:

        A variety of search engine monitoring tools are available on the internet that can keep track of important measures regarding your website, including keyword rankings, historic keywords, organic traffic, domain authority, spam score, backlinks, etc. Check for changes in organic traffic in the days after the redesigned website launch. It is also good to check page-by-page analysis to see if the new pages are performing well or not bringing new audiences.

  Ensure Stability:

 Try to keep the layout of your redesign stable with your authentic version. The familiarity will make sure regular users won’t be confused. For that, map out the old meta description tags and headers of your existing website using a layout visualization tool. Screaming Frog, Apify, and other similar crawling tools are used for this purpose. These will help you crawl your site automatically. It’s very important to sustain a similar flow and structure of your website so that you don’t lose all that SEO ranking.

  Managing missing pages:

 All high-ranking content on your world website should have an equal page in the redesign, to sustain your SEO ranking. AN evaluative review of the new images, text, and its changes have to be done taking precaution to avoid broken redirects and missing content. Have a copy of your site map in hand, so you can easily see existing pages to not miss any of them in your redesign.

 In this consummate world, you would ensure you know everything there is to know about a website and its SEO ranking. ATEES INFOMEDIA PVT LTD carefully plans for a site migration to preserve your SEO and we will help you to get back on track. We follow the above comprehensive methods so that nothing gets left out. If you have questions about maintaining all that hard-earned SEO ranking after a website redesign, don’t hesitate to contact us. We will also help you get started with your new website plans.

online pharmacy development company
Get Started And Expand Your Business With The Online Pharmacy Development Company

In today’s day and age, everything is online. But are, all the online facilities available the right one for your firm?

The pharmaceutical industry is already a step ahead with the online pharmacy. If you are a pharmacist or someone who owns a medical shop, then it is the right time to expand your business online.  You might have already thought of starting an online medicine delivery solution. Being a reputed online pharmacy development company, we provide the right platform. This helps in digitizing your pharmacy. So the question is how to start your own online solution. Keep reading and see how ATEES E-Pharmacy will benefit your online business. 

Identifying the best online pharmacy development company

As mentioned before, several online platforms crop up day by day. It is up to you to choose the best solution from the right online pharmacy development company. It would be better to opt for a ready-made solution to promote your business. This would also reduce the development costs related to it.

When choosing the right solution, identifying the required features is important. You may get the following:

  • Responsive website
  • Access to many devices
  • Support for many OS
  • Compact user interface
  • Seo optimized pages 
  • Powerful back-end software

But these are the basic features a typical pharmacy app development company provides. 

So, how we stay different?

At ATEES, we provide more than the basic features. This include:

  • A responsive website & a mobile application
  • Online and multi-level catalogue for drugs & medicines
  • An integrated medicine cart & shipping that includes USPS, UPS and FedEx
  • A platform for managing sales, customers, promotions through an e-admin or log in.
Enhanced Features On Mobile Apps For Pharmacies

online pharmacy development companyBuilt using advanced technologies, our solution integrates the possibilities of a mobile application. Mobile app pharmacies are one of the best to establish an online presence. This is particularly useful for pharmacists. 

Also, doing your business through the mobile app can save you time. It gives you a wider acceptance to attract new customers and reach out to new geographical areas.

You get a mobile app along with our solution for your business. Apart from that, all our mobile apps are compatible with both Android & iOS devices. The mobile apps come enabled with many features that aids owners as well as customers. One such is an advanced tracking facility. Also, the user interface of the app is simple. This makes it easier for all customers to use.

How our solution benefits you

Our online solution, Atees E-pharma is ideal for those who want to start a profitable business. This includes medical shop owners and pharmacists. Also, the mobile app integrated with the system is tailor-made and simple to use. The advantages you get with our solution as a pharmacy developer:

  • An improved and assured ROI
  • Reliable, convenient and regular performance analysis
  • Increased sales & business leads
  • Higher profits at fewer investments
  • Extended working hours and technical support
  • Proven industry-based technologies
  • Excellent marketing features
  • Manage, review and administer all the orders from your device
  • Better customer relationships
  • Brand equity that reflects your business identity
Why ATESS is One Among Top On-demand Pharmacy App Development Companies

Our talented & professional in-house developers innovate with the latest technologies. ATEES online medicine delivery app solution employs AI on the product roadmap. This retargets potential customers and identifies exceptional target prospects. The integration of digital currency is another feature implied in our apps.

Hence we can say that we stand apart in rendering the perfect solutions. When it comes to cost, our solutions are affordable even with all these advantages. This is not something you won’t find anywhere else. We help every businessman to enlarge their enterprise in the online sector.

Maximizing the benefits from pharmacy app developers

As a pharmacist, you are able to buy the online solution from ATEES & enjoy the extra benefits. This is something you are less likely to get from similar agencies.

  • 2-year free hosting
  • 24*7 technical support
  • Helps in reducing medical waste
  • Maintain a detailed record of history, transaction and policies of your orders
  • Privacy for your app
  • Monthly review and maintenance

We provide the perfect online solutions to all who want to start an online business in the medical field. This includes medical store owners & pharmacies. We integrate the most modern technologies to develop and customize your business. We also cater to suit your needs.

Associate with ATEES E-Pharma and avail payback scheme with unbelievable discount offers. Contact us at +91 858 900 8025 or visit our website www.www.atees.in for more information on our services and solutions. You can also refer to our blog or post in the comment box to clarify further queries.

 

8 years of excellence
The Journey to 8 Years of Success

It’s been a long journey for us since 2012. From a start-up IT company to the most well-known global IT solution company in 4 countries across 4 continents was not easy. But we did it with our sheer dedication & commitment.

As we are approaching our 8th anniversary, we share 8 products or services that have heavily contributed to our excellence in the industry. Choosing the top 8 is always a difficult task. But we did it by selecting the ones that have contributed significantly to our success. These products & services have made us stand out from others. Here, we share those products & services with huge pride and happiness and how they brought us this far. 

A Unique approach

To become recognized and successful, you have to be unique. We have always believed in providing services that are different from traditional ways. Even when we started functioning, we knew that our company has the potential for more. We wanted to help customers become successful.

But the problem was they didn’t have the right solutions, to begin with. This led us to develop solutions that helped customers grow their business & get sales. This is what has made us different from others and one of the reasons for our continued existence.

Getting Into Digital Marketing

As mentioned above, when we began our company, it is then we realized the potential of digital marketing. Digital marketing is not a single term but it’s a set of strategies used to marketing services online.

The world is shifting towards an era where everything is becoming online. We understood the potential and made a change by incorporating digital marketing services. If we hadn’t adapted, then we would have never grown.

Today, we are one of the leading IT solution companies that provide digital marketing services. This includes SEO, SEM, SMM, PPC and more. Our services have helped clients both international & domestic in making their business profitable. Many of them have considered our services as the best.

Incorporating Web Development

Along with digital marketing, we found the potential for web development too. The right combination of digital marketing & web development produced the best business results. This is what we provided at ATEES.

Our web development solutions include custom website design, web application development and more. Many reputed clients have chosen our services for their business. Like digital marketing, our web services have gotten considerable praise from clients. This, in turn, helped us establish as the leading IT solution companies.

The Shift Towards The likeness Of Online Solutions

Being a digital marketing company is easy but becoming the best one is hard. To become one like that, it takes a lot of resources, vision, & marketing skills. Even though we had all that, we still lacked something.

This is when we realized the potential of online software solutions. Considering the advantages that included higher profits, better recognition and brand identity, we came to the conclusion to start developing online solutions.

Within a period of 8 years, these are the solutions that we designed for commercial uses. The purpose was to provide users with a unique solution that benefits their business. Our R/D team were the brains behind each software solution.

Investing In E-commerce Solution

With the emerging popularity of e-commerce solutions, we understood its potential in the business field. This led us to develop our own e-commerce solution for commercial purposes.

What our solution provided was a way through which an ordinary customer could start their own e-commerce business. At less investment, they were able to get increased profits. This factor enabled many clients to opt for our solution. Our R/D worked continuously on optimizing the solution. This achievement significantly contributed to our overall success.

Reinventing Online Food Delivery App & Portal

Once we became successful with an e-commerce solution, we decided to explore more into developing online solutions in different sectors and one such was a food portal. By developing an online food portal, it attracted several clients who were interested to start their own solution, thanks to the popularity of existing online food solutions.

Although our solution did seem similar to existing ones, they were totally different. Atees Food portal had several unique features that were not found in other solutions. This benefited the customers in the form of better sales & profits.

As our solution required less investment & helped business reach audience faster, it became a huge success for us and increased our brand reputation to higher levels.

E-Pharma Portal for Online Medicine Delivery Apps

The next initiative of our R/D team was developing a cost-effective dynamic medicine portal solution, ATEES E-pharma. It allowed faster delivery of medicines to the people. This initiative was targeted towards pharmacists & medical shop owners. The solution also included a mobile app which helped improve sales.

Well- received & trusted by many, ATEES E-pharma became the preferred choice for those looking to start their business in the medical sector. This was also one of the achievements that significantly contributed to our overall success. 

Innovations in Job Hunting With Job Portal

What led us to the development of ATEES Job portal was to provide an effective platform that connected both job seekers and employers easier. Although similar to other existing versions, our solution was better. We received immense praise for developing such an effective solution.

Customers who opted for the solution for their business got higher profits. Since the solution required less investment, it made interested customers preferring the solution. This, in turn, helped in achieving better brand recognition for us and contributed to our overall success.

Taking POS to its Cloud Versions

The need for a secure & faster payment system was essential for many businesses from what we found. Although there were existing solutions, they lacked some essential features. This is what led our R/D team to develop ATEES Cloud POS.

Our solution has several advantages that other systems didn’t have. Remote accessing, inventory integration, offline synchronization, etc was among such features. Those customers who used the solution for their business saw an increase in sales & profits. This made our solution the preferred choice for all customers.

Becoming One Of The Leading ERP Developer

We made managing business processes an easy task with our custom ERP solution. The purpose was to streamline business operations in an efficient way. The companies that opted for our solution did not report any problems with the system. This is due to the continuous work of our R/D team made to the software.

This is something we consider as our biggest highlight. With an already established reputation and trust, getting business clients for our ERP solution was not a difficult job. Apart from providing software, we also provided technical support at all times.

We have made a benchmark by becoming successful in all these achievements. This has made us the best IT solution provider all over the world. But this is not the end. We are strengthening our roadmap. This includes implementing the technologies of AI, Machine learning and more. Through these technologies, we hope to bring new & improved services in the future.

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Well defined Marketing Strategies with captivating content

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Powerful websites along with great layout and designs

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SEO friendly website with more traffic & better leads

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