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Facebook F8 2017: Fortunate For Marketers

World’s largest social networking site, Facebook has conducted the annual developer conference on April 18 and 19 this year at San Jose McEnery Convention Centre, California and announced the biggest featured update in its history, which is being hoped by the people to deploy in the market. Abbreviated as F8, the meeting was primarily for the developers.

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Developers were told to bring upgrades for its pivot service and messenger. However other platforms like whatsapp, instagram, oculus are not included in the mentioned scenario. Also they are centring on providing internet connection to the remote areas of the world. Augmented reality and cameras are under consideration by putting significant efforts on the hardware section.

CEO of Facebook, Mark Zuckerberg has said that the he aimed at bringing a platform where a person owns control to share anything with anyone. Also the tech giants has laid out ideas focussing on manifesting updates to its key areas like artificial intelligence, messaging, live videos etc, in the conference held.

Here we are going to examine each announcement made during the conference in detail and how it is going to mould the marketing strategies in the upcoming years.

  • Advanced Marketing Analytics:

                                                                  Perhaps it is going to be its one of the best updates ever for improving interactions in facebook like post reactions, engagement sharing feature in multiple platforms, existing services in the application and resolving bugs. Offline conversion analytics which will enhance online interactions and shows how they are made into money. Advertisers will be having a lucky time after introducing the concept as the strategy will help to analyze the behaviour at the time of purchase.

  • Multi Channel Custom Audiences:

                                                                       The team can watch people’s behaviour within the website and app to build multiple channel custom audience. With this, marketers will be able to target audiences who have even viewed the contents in the shopping site, but it takes time to roll out. You would be able to append or remove a visitor in the ecommerce store. Still this feature is under beta testing by the developers and can be expected to reach customers shortly.

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  • Market Understanding using AI:

                                                                   Artificial Intelligence had always been a priority for facebook to bring automation in the the platform in the sense its helps to perceive the people’s thought. Anticipating characteristic using AI as the tool can bring difference in engagement strategy and can be filtered based on cities. By this technique can be highly advantageous for advertisers focussing on large number of people to watch their offers.   

  • All New Camera Effect:

                                                    Facebook has brought an all new camera feature to its native application and messenger platform that will convert the mobile camera into augmented reality device. With the help of AR, people will be able to bring special effects in fb. More custom frames are being rooted for the advertisers to showcase their creative skills in their business marketing strategy.

  • Facebook Messenger 2.0:

                                                        Messenger 2.0 were introduced because number of users are increasing dramatically in the platform. According to a study it was noted that there are 1.2 billion monthly users sending around 2 billion messages between people and business alone. This can bring a better experience in the conversation section. Some of the new features in version includes a discovery tab, chat extension, messenger code scanning camera and smart replies.

  • Surround 360 Technology:

                                                          Surround 360 technology feature was launched for everyone to create high definition (HD) quality videos. As mentioned above, facebook have introduced new camera effects into live play. Virtual Reality is the idea behind this and with this it will be able to produce videos in a 3D space. A virtual environment can be experienced enabling you to move in all directions.

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  • Multi Product Dynamic Ads:

                                                            An updated version of facebook’s dynamic ad will show relevant ads in the page based on the search history in the website or app. For example if you are selling salwars, this technology will be help you to target all people who have searched for salwars from any ecommerce site. Multiple images of up to 20 images can be uploaded now which gives chance to display the item in different angles and styles.   

F8 conference is spreading viral in the internet today. Expectation has raised, especially among various  businesses worldwide. People desires for the new update to be available as soon as possible. With facebook in a new face, audiences will be able to experience new products and possibilities not only within but also across different platforms.   

All About The New Android O Update

The current generation is well familiar about the world’s most popular operating system – The Android. It is a mobile OS which is grounded on linux kernel and mainly designed for the smartphones.The tech giant “Google” is the pioneer behind the introduction of this technology to the public.

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Google usually comes up with new updates each year, aiming at bringing new features and security steps to ensure secure usability by the end user’s. The upgrades can be downloaded either from the Playstore or from the Android Package Kit (APKs), which is a special file format through which new applications and middleware are installed.

The last update of the previous version was the Nougat 7.1 which was released in August 2016, where you may not have seen much changes carved into it. Google has currently rolled out the developer preview of the next version of operating system in March 2017 – Android O. Initially it is only accessible to Nexus 5X, Nexus 6P, Pixel C and Pixel XS smartphones.

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The developers have not finalized which dessert name they would give to the new member.However they have come up with 3 titles namely: Oreo, Orange and Oatcake and are also seeking polls from the public to choose the most prefered name. Android O has planned to bring many new alteration for a smoother experience to the user in the mobile. They are chiefly working on improving the battery life, notification display and enhancing user interface. Following are the new features expected in the os.


Background Limits:

This feature gives room for betterment of battery life and extending the charge holding capacity of the phone. So it has imposed some restrictions for the applications to run in the background, which is one of the main reason why battery is draining rapidly. Some other automatic limits of what an app should do behind the user’s view is also included like Implicit broadcasts, background services and location updates. User’s don’t have to manage anything manually in this new version.

Notification Channels:

The new mode of receiving notifications will be a new experience for the user. With Android O, sorting is made easy and can be done by the user itself depending on the type. Even though the messages are managed by their respective apps, a person has also the complete control over how it should arrive and display on the screen. This is the first time in the history, android is bringing a multimode management of notifications from different channels to the users.

Autofill Framework:

Many of us have wished for the informations to be provided in the columns like login id, password and other details while processing a banking transactions is made automatic. Now your dream is coming to a reality. Autofill will be introduced in the new platform where security of the statistics is also taken care of in a much improved manner and repetitive data is filled automatically by the system. Now the user don’t have to rely on the accessibility settings to control the working of the app.

Picture in Picture Mode:

Abbreviated as PIP, picture in picture for handsets are introduced in this version where the user can multitask with their device in the same time. For example, a person can switch to a chat in the background while watching a video simultaneously without pausing it. This feature was formerly available only on Android TV but now it has made way to the smartphones too. Handling screen overlays or launching an app without any annoying alerts reduces headache of the user.

Adaptive Icons:

In this version of android, icons of apps on the wallpaper is designed in a way that attracts the attention of the person. These are made adaptive in display to the viewers in different shapes on a mask selected by the system are combined to bring beauty to the user interface. Google has also brought some animation effects which increases interaction with the picture in the launcher, shortcuts, widgets and settings in the device.


Android O changes the way one or more devices communicate with each other. High standard bluetooth audio can be experienced while playing your favourite songs using bluetooth. Wifi alerts have been enabled which allows the user to connect with the wifi of another device without an access point. New APIs can now
control over the third party calling apps directly and display the call information in them, so the normal phone dialer is not necessary for voice or video chats.

Keyboard Navigations:

Everyone will wish for a good experience while making use of the keyboards available in their smartphones. This update put forward an all new functions like reliability and predictability on the board so that the next suggested word would come automatically, reducing the strain. Mainly focussing on betterment of arrow and tab key navigation in all the applications as it decreases the frequent complaints from the end user and is easier for developers to work on.


With the webview becoming more and more user intended, XML (Extensible Markup Language) layouts can be used to display fonts. Font styles can be chosen from the list of its families and better stability can security can be achieved by this. Web having a multi purpose is what google is targeting to achieve in Android O. Developers are also working on bringing safe browsing and incognito mode for remote pages.


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