World’s largest social networking site, Facebook has conducted the annual developer conference on April 18 and 19 this year at San Jose McEnery Convention Centre, California and announced the biggest featured update in its history, which is being hoped by the people to deploy in the market. Abbreviated as F8, the meeting was primarily for the developers.
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Developers were told to bring upgrades for its pivot service and messenger. However other platforms like whatsapp, instagram, oculus are not included in the mentioned scenario. Also they are centring on providing internet connection to the remote areas of the world. Augmented reality and cameras are under consideration by putting significant efforts on the hardware section.
CEO of Facebook, Mark Zuckerberg has said that the he aimed at bringing a platform where a person owns control to share anything with anyone. Also the tech giants has laid out ideas focussing on manifesting updates to its key areas like artificial intelligence, messaging, live videos etc, in the conference held.
Here we are going to examine each announcement made during the conference in detail and how it is going to mould the marketing strategies in the upcoming years.
- Advanced Marketing Analytics:
Perhaps it is going to be its one of the best updates ever for improving interactions in facebook like post reactions, engagement sharing feature in multiple platforms, existing services in the application and resolving bugs. Offline conversion analytics which will enhance online interactions and shows how they are made into money. Advertisers will be having a lucky time after introducing the concept as the strategy will help to analyze the behaviour at the time of purchase.
- Multi Channel Custom Audiences:
The team can watch people’s behaviour within the website and app to build multiple channel custom audience. With this, marketers will be able to target audiences who have even viewed the contents in the shopping site, but it takes time to roll out. You would be able to append or remove a visitor in the ecommerce store. Still this feature is under beta testing by the developers and can be expected to reach customers shortly.
- Market Understanding using AI:
Artificial Intelligence had always been a priority for facebook to bring automation in the the platform in the sense its helps to perceive the people’s thought. Anticipating characteristic using AI as the tool can bring difference in engagement strategy and can be filtered based on cities. By this technique can be highly advantageous for advertisers focussing on large number of people to watch their offers.
- All New Camera Effect:
Facebook has brought an all new camera feature to its native application and messenger platform that will convert the mobile camera into augmented reality device. With the help of AR, people will be able to bring special effects in fb. More custom frames are being rooted for the advertisers to showcase their creative skills in their business marketing strategy.
- Facebook Messenger 2.0:
Messenger 2.0 were introduced because number of users are increasing dramatically in the platform. According to a study it was noted that there are 1.2 billion monthly users sending around 2 billion messages between people and business alone. This can bring a better experience in the conversation section. Some of the new features in version includes a discovery tab, chat extension, messenger code scanning camera and smart replies.
- Surround 360 Technology:
Surround 360 technology feature was launched for everyone to create high definition (HD) quality videos. As mentioned above, facebook have introduced new camera effects into live play. Virtual Reality is the idea behind this and with this it will be able to produce videos in a 3D space. A virtual environment can be experienced enabling you to move in all directions.
- Multi Product Dynamic Ads:
An updated version of facebook’s dynamic ad will show relevant ads in the page based on the search history in the website or app. For example if you are selling salwars, this technology will be help you to target all people who have searched for salwars from any ecommerce site. Multiple images of up to 20 images can be uploaded now which gives chance to display the item in different angles and styles.
F8 conference is spreading viral in the internet today. Expectation has raised, especially among various businesses worldwide. People desires for the new update to be available as soon as possible. With facebook in a new face, audiences will be able to experience new products and possibilities not only within but also across different platforms.