WHY YOU SHOULD USE DIGITAL BRANDING?

Even though both digital branding and digital marketing seem to be very interchangeable words there is a serious difference in their targets. Digital marketing mainly focuses on advertising a certain product and potential customers who are ready to pull out the valet. On the other hand, digital branding is done to increase the customer base of your company by injecting your brand name into their mind through advertisement.

The benefits of using these services in your business are countless. Anyway, let’s go through a few important among them

MULTICHANNEL

People on the internet are split into a lot of platforms. Some use it for chatting and social media while some others work on the search engines to get some informative content. As the people are spread in different channels, we have market ourself in all of them to get a better reach. It can be a hectic task but it is worth it.

GETTING VIRAL

Getting viral today involves a luck factor in it. When we analyze the videos that got viral recently, we may notice that some of them really doesn’t carry an appreciable content, on the other hand, some of them with great subject and ideas are not getting enough reach. Even though there is a luck factor involved, there is one thing that we can do to achieve our goal is to post regularly on different platforms. The more you post, the more the chance to spread it.

INTERACTION

There are some unique customer experiences offered by certain advertisements. Banner ads on some websites and GIFs that open when you click displaying attractive features and services of your company are examples of this.

MAKES YOU OUT OF THE BOX

Google has become the first choice of every individual to find a solution for their problem. At the same time, the majority of them will take the first one or two results given by google as a trustable resource. Digital branding helps you to be on the top of the table in the SEO ranking and thus to increase the traffic of your website.

IMPROVE YOUR CONNECTIONS

Beyond the quality, brand value has the ability to blend its customer base to the new generation without disappointing the regular ones. Additionally, many of the online platforms are made with improved chances of connectivity and to take responsibility from them in means of survey and chatbots.

They are often more suitable than traditional marketing for interacting and keeping a relationship with customers.

RECENT TRENDS IN DIGITAL MARKETING

It is important to keep your marketing ideas in tune with the new trends for maximum results. Here are some trends that are noticed in India in 2021 regarding this

• MOBILE OPTIMIZATION

It’s hard to find a person who does not use a mobile phone these days and it indicates how important it is to optimize your content for this platform. Statics shows that 40% of the viewers leave the landing page as it is not optimized for their mobile.

• RELIABILITY

Increased opportunities given by digital platform has been misused by a lot of fraud people and this made the potential customers in a state of confusion of whom to trust. Each and every customer are likely to invest only in trustworthy sources and it is necessary to make them understand that you are reliable. Digital platforms offer customers a variety of ways to comment on products and interact among themselves, where they can get the response of previous users which will give authenticity to your business.

• SOCIAL MEDIA

Social media has made a revolutionary change in India. At no point, we can spare this platform for your digital branding to get maximum reach of your service. Special care should be taken while selecting the platform as while some of them are progressing, others are facing a downhill moment.

• BUILDING A COMMUNITY

Social media gives a chance for the customers to create a group and interact among themselves about the product and services provided by certain brands. This is a powerful technique for digital branding as a casual visitor who gets into this group may consider the previous experience and product ratings given by potential customers into account when he is in need of purchasing a product.

• VIDEO

Pictures are more attractive than letters while videos are more attractive than pictures. If you want to do the branding in tune with the current scenario where youngsters are addicted to videos, it is a great choice to invest in the high-quality videos of your company and product to get viral

• RANKING

Along with making your customer understand what your company is all about, it is important to stay on the top of SEO results to get more traffic and marketing will help you in this case. As most people are trying to find solutions for their problems through a search engine, the selection of specific keywords to be on top of SEO results are crucial

• CHATBOTS

No one wants to waste their time searching your website for a piece of information, instead if there is a customer support service provided by your site to reply to their queries instantly, customers feel more attracted. Fortunately, artificial intelligence had made it possible by implementing chatbots in your site where customers can interact 24*7 and collect relevant information.

• DESIGN

The overall design of your website or webpage and the easiness in the flow of navigation through it which can give an ultimate user experience is important to make the visitors stick to your site. This is an area where you can showcase your creativity but always remember that it should not set a barrier to user experience

• USER EXPERIENCE

Advanced applications of the internet give the opportunity to streamline your operations in a way that you couldn’t do before. You can monitor and analyze every user experience so that customers will feel comfortable all the time they use your site

Digital branding is a key to escalate your regular customer base and spreading the name of your brand to a wide range of people by utilizing different platforms. Though the results are great, it is a task that requires great technical support and we Atees Infomedia Pvt Ltd, which is holding a high reputation among the agencies doing digital marketing services in India are here to take you to the target. Let us guide you through the entire process. Contact us on 7907938810 or email us at atees@info.in