POS Softwares kerala
Merits of Cloud-based POS Softwares Thrissur

Most people now prefer contactless payments mainly due to the shift towards digital technologies. Among the many types, one technology that is gaining traction in the business world is POS Software Thrissur or point of sale system. To the normal customer, it is just a machine that allows making payments by swiping their debit or credit cards.

But, for a business entrepreneur, this is a tool that helps them make their business profitable.  A POS Software Kerala provides a ton of advantages that makes it an attractive investment for the business. Irrespective of small scale business or large scale business, people now use POS to get better sales records and also save money. In this blog, we tell about the cloud POS system and how it transforms businesses.

Pos Software kerala

How POS software helps business?

POS software plays a crucial role in making a business successful in the long run. One of the main advantages of a POS system is that it provides real-time crucial data such as reports, invoices etc about your sales. It also saves time and improves efficiency by automating those tasks that take considerable time. Also, as the transactions are recorded and stored in appropriate servers, accessing them at any time is not an issue.

If you are a business owner, you can easily identify stock review, price, and other details without anyone’s help. In short, you can track every detail of sales and create appropriate sales plans. For example, the deficiency of a particular item can be noted using a POS Software Kerala. Being one of the best companies in the world, we primarily design, develop and distribute innovative Cloud POS software for commercial purposes. Choosing such a business solution from us will only help to increase your business sales and profits. 

Cloud-Based POS Software Kerala

The importance and efficiency of POS Software Thrissur in the business world are beyond words. We are living in a digital age, so the traditional billing system is becoming obsolete and the most logical way is it to be replaced by an online software solution which is our cloud POS software. Although other companies offer the best POS Software, our software is considered the best among the others. Normally our solutions are ideal for a wide variety of businesses such as restaurants and retail shops.

When it comes to data, your business data is always handled by professional POS providers. Also, choosing our solution provides advantages in the long run. One such feature is offline availability which means you can make changes that will be updated and synchronized automatically once the system gets connected to the Internet. Some of the other advantages of our system are explained below.

POS-software-company thrissur

Advantages of ATEES Cloud POS

  • Highly Portable

All details regarding sales are recorded online simultaneously and the owner can track from anywhere through smart tools. It always benefits planning and overall development. 

  • Keeping regular records

You can observe and examine business overall performance using

  • Free of errors

Using POS Software Thrissur, we can get advanced and minute details of sales and it will be free of errors as everything is based on accurate information.

  • Low equipment cost

Cloud-based POS can reduce equipment costs. Tablets or smartphones can be used as a POS interface.

  • Saves Precious Time

The time involved in business transactions can be saved using an effective POS

  • Software Updates

Software updates can be done easily, ensuring accuracy and timeliness.

  • NO Restrictions

POS can be used from anywhere provided with an internet connection. So, you can accept payments from anywhere at any time.

  • Security

Information is saved in the cloud and where security is very high. POS provider automatically supplies security updates from time to time.

  • Follow New Trends

Chances are very less when it comes to software updation. Most of the time you can avail these services as free.

  • Personalized Operating System

A POS can have lots of remarkable features and you can have the most relevant things from the list. Thus,  making a personalized POS at hand. 

Choose from the best

Despite your business size and type, POS is a necessary thing to check what is happening to your firm every day.  A cloud-based POS will be more beneficial in terms of efficiency and timing. It has got many advantages over local POS. 

The demand for POS software Thrissur is visible due to the introduction of new ventures. We, at ATEES, is one of the best POS service providers worldwide. We have expert professionals to perform your business data efficiently. Adopting a cloud-based POS system is a new step towards your professional success.

Digital marketing companies
The role of SEO services in a Digital Marketing Strategy

The Search Engine Optimisation (SEO) process involves developing a website that is not just easy to categorize but also easy to find. SEO is also a fundamental part of any digital marketing strategy. The system is actually an integrated approach to drive customers through a web portal.

Did you know that there are at least 13 billion online searches made every month?

The majority of the businesses that are being run today have become global and have gone online by opting for SEO. So, imagine you took a small portion of that 13 billion to your business, it means that a considerable amount of people have found exactly what they were looking for.

In this regard, SEO provides opportunities for substantial levels of free advertising so that it would make a website rank primarily in the initial pages of SERP & provide good ROI. Let’s take an in-depth look at how SEO contributes to the Digital marketing strategy.

digital marketing-strategy for small business

How does SEO work?

Search Engines are typically software that crawls web-page contents and are text-driven. They perform a specific set of activities like scanning, crawling, storing indexes and recovering. These search engines utilize complex algorithms based on the following factors:

  • Meta tags
  • Inbound link
  • Keyword Density
  • Website Content

The SEO processes
SEO is not a single process rather it is a set of several processes that help with your business ranking online. Let us see what all processes an SEO activity consists of:

Crawling

The web search engine utilizes a crawler or spider that crawls the website content. A web crawler is actually a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check in every day to see if a page is updated.

In some cases, the web crawler might not visit the web page for months. The web crawlers usually copy all the visited pages so that a search engine processes them later. It also lists down the downloaded pages thus enabling the users to search better.

Indexing

Once the crawling part is over, the spider stores a specific page in the database. An index is another name used by a search engine for a database. It consists of all the information of the web pages that the search engine was previously able to browse. A specific web page or content is easy to retrieve from the database by either using a keyword or a related search string.

However, if the website isn’t in the search engine’s index, then the users won’t be able to find it using the search engine. The correct optimisation of the page is also required to be done for the search engine to better understand the page content.

 

Search Engine Algorithms

Like keywords, the search engine algorithms are important & unique for every search engine. The search engine algorithm consists of a set of rules or a unique formula which is used to define the significance of a web page. These rules help determine whether the web page is genuine or spam. Also, it determines whether it contains relevant content that is useful to the users. The three different kinds of search algorithms are on-site, off-site and whole-site algorithms.

Retrieving

Finally, when the search engine understands the intended content, it retrieves a group of documents which it finds matching to that intended content. The process can be little complicated with the search extending to many different servers and indexes. The easiest way of achieving this is by gathering a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.

Benefits of SEO

SEO activities help maintain a top position in the search engine result pages which leads to an overall increase in significant traffic for your websites. SEOs provide results that are perceptible and trackable. Similarly, there aren’t any uncertainties when it comes to ROI. SEO has also proven to be one of the most cost-effective marketing strategies. SEO offers assistance to both the search engines and users by making it easier for the search engines to navigate through the site thereby making the site more navigable for the users.

Choose the service of ATEES

If you’re looking for the best SEO services to help promote your business, then it is wise to choose the services of ATEES. For years, we have provided reliable SEO services to different types of clients. Apart from SEO, our other services include social media services, Pay-per-click, digital marketing and branding, web development, etc.

To deliver the best services, we have a team of qualified  professionals who constantly monitor the latest updates in the online world & formulates the right strategies that result in better business recognition. Depending on the type of business, we know what strategies deliver the maximum results. We can assure you that you will get to notice better business results in choosing us as for your digital needs. We recommend you to check our website or contact us for more information on our services.

Choosing ATEES as your marketing partner

Do you run a business?

If so, how can you be more successful and profitable? Have you ever noticed the power of Digital marketing techniques in this regard?. If not, it is not the eleventh hour, you can really make use of this innovative platform to boost your business. No matter, what is your business type or size.

Advertising media such as newspapers, Television, Radio are traditional ways to reach people. Now, we are living in a digital world, more and more things and services are digitizing day by day. The average time spent on online media is increasing and the attention span is very high. Advertising for boosting business or establishing a brand name really needs a tedious task.

Utmost care should be taken on where, how advertising is placed. One of the effective and powerful advertising media is Social networking sites. Major social networking sites are Facebook and Instagram. Do you use these online sites for interaction and sharing moments?. Yes! We all do. That answer itself shows the popularity and impact of these social networking sites. You may wonder, what are the advantages of social media advertising?
social media marketing

Reasons to prefer social media ads

In fact, there are plenty.

First of all, it is comparatively cost-effective. Why do we say so? When we advertise something we fix a budget and bid a price for each impression or clicks. If our advertisements were effective it will generally lead to getting future customers, leads and an increase in sales. Often, they may increase Search Engine Ranks and traffic into your websites.

Secondly, it is a dynamic tool as its audience attention span is relatively high. You can simultaneously convey the same message to a larger number of people.

Thirdly, it can promote interaction with customers and helps in building a good rapport with existing customers. You can read, analyze their behavior towards your business. Where else do you get such benefits?

Fourthly, the popularity and engagement of people in these sites are increasing day by day. As more people use Facebook, Instagram they can see more relevant advertisements to their taste. The number of active members is not diminishing. Lastly, we can reach to potential customers without any age bar. Despite their ages, they are taking a good part in these sites.

Facebook advertisements marketing analyses and observes consumer’s tastes, likes, location, demographic details creating advertisements. Money spent on social media marketing is always beneficial rather than any other media. Digital marketing services in Kerala is providing the best services to its needy customers. If your advertisements are good, high-quality clicks can produce value for your business.

A brief look at Facebook business advertising ways

Facebook Messenger Ads

These are the advertisements designed to start instant message-based conversations with potential customers. They are designed in a way, it seems more personal.

Canvas Ads

It is ultimately dedicated to giving a full-screen experience and delivering life to brands or products via mobile.

Story Ads

Story advertisements support every kind of product objective such as brand awareness, reach, conversion rates, installing apps, and generating business leads.

Lead Ads

Lead ads is one of the best options proposed by Facebook ads company. They allow advertisers to collect information from prospects directly from mobile ads.

Facebook and instagram advertising

The popularity of Instagram ads

Instagram is primarily popular for sharing moments, includes high-quality videos and photos. If you are determined to establish a business on Instagram, you have to incorporate your business ideas with people’s aptitudes. This will surely lead increase in followers and future customers. In a recent study, revealed that 80% of people discover and follow the business on Instagram.

Follow their passion and relate to your business. Advertising on Instagram costs is low compared with its better results. Business advertising must have a targeted audience and their behavior can be considered creating messages. What are the different types of advertisements?

Photo Ads

Photos can be in parallel or landscape format. They usually convey a message through a clean, beautiful canvas.

Video Ads

Like photo ads, you can bring visual, motion effects to your video ads. The duration of these videos can be up to 60 seconds.

Carousel Ads

Here, you can add a greater layer to advertising, where people can glance at more details just swiping on photos or videos.

Choosing Atees

These are the major unique and powerful; advertising used in social media sites. Investing in social media marketing will surely make a difference. There are various digital marketing companies in Kerala offering different kinds of marketing services. One of the best and adept professionals can be hired from ATEES, a digital marketing company in Thrissur. We are known worldwide for our effective digital marketing services that include SEO, SEM, PPC, Email marketing, and more. Your business can become different and successful by implementing the best-renowned social media marketing services of Atees. All you need to do is visit our website or contact us to book an appointment.

online pharmacy development company
Get Started And Expand Your Business With The Online Pharmacy Development Company

In today’s day and age, everything is online. But are, all the online facilities available the right one for your firm?

The pharmaceutical industry is already a step ahead with the online pharmacy. If you are a pharmacist or someone who owns a medical shop, then it is the right time to expand your business online.  You might have already thought of starting an online medicine delivery solution. Being a reputed online pharmacy development company, we provide the right platform. This helps in digitizing your pharmacy. So the question is how to start your own online solution. Keep reading and see how ATEES E-Pharmacy will benefit your online business. 

Identifying the best online pharmacy development company

As mentioned before, several online platforms crop up day by day. It is up to you to choose the best solution from the right online pharmacy development company. It would be better to opt for a ready-made solution to promote your business. This would also reduce the development costs related to it.

When choosing the right solution, identifying the required features is important. You may get the following:

  • Responsive website
  • Access to many devices
  • Support for many OS
  • Compact user interface
  • Seo optimized pages 
  • Powerful back-end software

But these are the basic features a typical pharmacy app development company provides. 

So, how we stay different?

At ATEES, we provide more than the basic features. This include:

  • A responsive website & a mobile application
  • Online and multi-level catalogue for drugs & medicines
  • An integrated medicine cart & shipping that includes USPS, UPS and FedEx
  • A platform for managing sales, customers, promotions through an e-admin or log in.
Enhanced Features On Mobile Apps For Pharmacies

online pharmacy development companyBuilt using advanced technologies, our solution integrates the possibilities of a mobile application. Mobile app pharmacies are one of the best to establish an online presence. This is particularly useful for pharmacists. 

Also, doing your business through the mobile app can save you time. It gives you a wider acceptance to attract new customers and reach out to new geographical areas.

You get a mobile app along with our solution for your business. Apart from that, all our mobile apps are compatible with both Android & iOS devices. The mobile apps come enabled with many features that aids owners as well as customers. One such is an advanced tracking facility. Also, the user interface of the app is simple. This makes it easier for all customers to use.

How our solution benefits you

Our online solution, Atees E-pharma is ideal for those who want to start a profitable business. This includes medical shop owners and pharmacists. Also, the mobile app integrated with the system is tailor-made and simple to use. The advantages you get with our solution as a pharmacy developer:

  • An improved and assured ROI
  • Reliable, convenient and regular performance analysis
  • Increased sales & business leads
  • Higher profits at fewer investments
  • Extended working hours and technical support
  • Proven industry-based technologies
  • Excellent marketing features
  • Manage, review and administer all the orders from your device
  • Better customer relationships
  • Brand equity that reflects your business identity
Why ATESS is One Among Top On-demand Pharmacy App Development Companies

Our talented & professional in-house developers innovate with the latest technologies. ATEES online medicine delivery app solution employs AI on the product roadmap. This retargets potential customers and identifies exceptional target prospects. The integration of digital currency is another feature implied in our apps.

Hence we can say that we stand apart in rendering the perfect solutions. When it comes to cost, our solutions are affordable even with all these advantages. This is not something you won’t find anywhere else. We help every businessman to enlarge their enterprise in the online sector.

Maximizing the benefits from pharmacy app developers

As a pharmacist, you are able to buy the online solution from ATEES & enjoy the extra benefits. This is something you are less likely to get from similar agencies.

  • 2-year free hosting
  • 24*7 technical support
  • Helps in reducing medical waste
  • Maintain a detailed record of history, transaction and policies of your orders
  • Privacy for your app
  • Monthly review and maintenance

We provide the perfect online solutions to all who want to start an online business in the medical field. This includes medical store owners & pharmacies. We integrate the most modern technologies to develop and customize your business. We also cater to suit your needs.

Associate with ATEES E-Pharma and avail payback scheme with unbelievable discount offers. Contact us at +91 858 900 8025 or visit our website www.atees.in for more information on our services and solutions. You can also refer to our blog or post in the comment box to clarify further queries.

 

digital marketing companies in Thrissur
WHAT TO KNOW ABOUT SEO

The digital marketing sector is steadily rising and has become one of the important areas for career growth in the current scenario. The thing about digital marketing is that it is not a single concept but rather a collection of various services.

Among them, one of the important factors of digital marketing is Search Engine Optimization (SEO). If you have heard about digital marketing, then you must definitely have heard about SEO.

What’s the big deal about SEO?

Everyone wants their websites to rank high in Google’s first search result page, but do you think getting your website ranked is something easy to accomplish?

Of course, it’s not, because if it was, then everything would be so cluttered and spamming due to the presence of redundant and low-quality content. The purpose of SEO is optimizing your site using certain procedures so that it ranks higher in searches relevant to your industry.

Some important tips

Here we describe some SEO tips that you must know if you are into SEO and want to make your business get better brand recognition and getting higher ranking for your website. Keep reading on.

Speed 

digital marketing companies in Thrissur

We are living in a world of high-speed internet connections and speed is an important factor. if your website is not even able to load in high internet speeds, it creates a bad user experience and drives the customer away from your site, thus losing an organic lead which is not a good thing. Web page loading is a crucial factor in SEO.

Also, if the website is slow, don’t expect it to get ranked high in the search results as even Google has itself stated site speed as one of the ranking factors for websites on the web.

SEO Copywriting

digital marketing companies in Thrissur

Every website contains content but only quality ones are always ranked. Have you ever wondered how?

SEO copywriting is the method used. What is it?

It is a form of online writing in which the content focuses on the target i.e the user by including relevant key phrases that the user searches for. The benefits for copywriting are it helps your content to get ranked higher and drive organic traffic to your website.

The thing is quality writing and when adding keyphrases, make sure to avoid repetitions and keyword stuffing just for the sake of ranking. People value quality, engaging content, therefore make sure the content is related to what people want. By availing professional SEO services in Thrissur you can know more about this feature.

Implement SSL Security

We all value security, right?

Due to this, we never go for websites that are not safe, even if it has excellent quality contents and visual themes. Not only that, if your website is secure, it increases value compared to a non secure website. Even Google agrees that they prefer to rank websites that have SSL Security.

How SSL is important to SEO?

Secure Socket Layer (SSL) is a standard technology that keeps the internet connection secure and the exchange of data between two parties are encrypted and are not readable by external resources.

digital marketing companies in Thrissur

If the website displays HTTPS along with a lock symbol, then the website is said to be secure. HTTPS is an important ranking factor that Google uses, therefore secure websites equal higher ranking and generating organic leads.

Develop the best UI/UX design

Just because your website has engaging and valuable content does not ensure the top spot. If your website is not visually appealing enough, people won’t look at it and it doesn’t drive organic traffic to your site. Therefore your website must be visually stunning and at the same time, the contents should not look too cluttered.

Mobile Indexing

digital marketing companies in Thrissur

This is the era of mobile phones. Today there’s nothing impossible with mobile phones. From calling to making online purchases, mobile technology has significantly grown.

Majority of the people use mobile phones for browsing over the internet. Due to this more search traffic is experienced from mobile devices than desktop counterparts. The concept of mobile indexing is gaining popularity and demand.

Even tech giant Google has already stated that they are going for mobile first indexing and have started the process. Therefore, it is recommended to give more emphasis on the mobile optimization of your website.

Almost everyone uses mobile phones for browsing and getting information, therefore if your services are easily accessible by mobile, then you will get guaranteed traffic to your website.

If you have a desktop site, then you can redesign and optimize it to become mobile-friendly site such that potential customers can reach your site faster or you can get a mobile app that describes all your services and also providing a good user experience too. Opting for a digital marketing company that also caters to mobile application development is a good idea.

The right place to start

If you want your business to get better brand recognition and higher rankings on various search engines, the logical choice is to opt for the services of a professional SEO company in Thrissur.

The reasons to choose a reputed firm is very much important because they consist of experienced professionals that are constantly monitoring the latest updates in the online world to plan and execute the right strategies for getting increased recognition for your business.

With the rising popularity and competitive nature, there are many digital marketing companies in Thrissur and among them, Atees Infomedia is one of the best firms for your digital marketing solutions.

What makes Atees the best?

Atees has more than 7 years of experience in the field of digital marketing and has implemented effective marketing strategies that have increased the business growth for many well-known clients. Our team of professionals knows what strategies are the best for a particular business process and how to drive more organic traffic to your site.
Our services include website development, e-commerce website development, local & global digital marketing, SEO, PPC campaigns, brand awareness and recognition, social media management and more. If you want to get better recognition and more organic traffic for your business, avail our services and see the results of our unique strategies.

Mobile App Development
Latest Trends on Mobile Application Development

Mobile App Development industry, one of the fastest growing industries is coming up with new inventions and latest technological advancements in the mobile space. It is estimated that global revenue generated by app trends will be around $188.9 billion by the year 2020. Since day by day these trends are evolving it is important to keep up with the changing technologies in order to understand customer demands.

Following are some android app development trends for the year 2019.

Beacons Technology

Customer service could be brought to a personalized level using Beacon technologies. Beacon device and mobile app connected helps in identifying the products customers need. Beacons act as navigational aid since it is a Location-Based Technology. There are many beacon applications in market which enables the customer to find the location of items on their list in the map of the store. Various industries use Beacons technology in their applications. These include Museums, Hotels, airports, mobile payments, Healthcare, etc. AI-enabled chips, automated machine learning, Beacon treasure hunting are some of the future trends for beacon technology in 2019.

Coming of 5G

5G wireless connection could make the android development industry to take a leap as it speeds up the internet connection improving functionality and security. 5G is 100 times faster than 4G.

Many mobile application development companies have taken steps to adapt 5G to their applications for more data security, speed, 3D gaming and augmented reality. With the power of 5G, mobile applications could improve responsiveness and speed that will create new customer experiences.

Usage of Wearable 

A rapid growth is seen in the case of Wearable in the market. Studies says that in the future wearable will take over today’s smartphones. The graph of sale of traditional watches tends to decrease with the appearance of wearable watches.

Software Development Companies are building software for platforms like the Apple Watch. Mobile application development companies are creating smarter devices when there is rising trend on wearable. Big ones such as Zomato and Uber have already made investments in wearable app development. Apart from smart watches there could come fitness bands, movement trackers, and much more as wearable.

Virtual and Augmented Reality

Mobile App Development

Instagram, Snapchat and Facebook Messenger are the best examples of Augmented and virtual reality implemented tools. This technology is widely used by gaming brands especially after the huge success of the game Pokémon go.  Right from teaching to aircraft wiring Virtual, augmented, and mixed reality has a wide spectrum of applications. Google has already introduced AR microscope for pathologists in spotting tumors. Giant IT companies are releasing new AR demos on their latest devices. Some of the latest trends of AR and VR includes Mobile AR disruption, AR in marketing & advertising, AR in healthcare and AR in manufacturing

Mobile wallets

Mobile App Development

For the android app development industry security issues are the main challenge they face for mobile wallets. So mobile wallets as well as payment gateway must be integrated with highest level of secured encryption. It is seen that there are over 2 billion mobile wallet users across the world. One major advantage Mobile Wallets offers its users is Contactless payment which is why it is most popular among the customers. In 2019 more software development companies will be providing a highly safe platform for money transaction and bill payments for the clients.

Cloud 

The advantages of using a Cloud includes reducing costs in hosting, better storage, improved loading capacity, increased user retention and streamlined business operations. Mobile App Development can be made more secure, fast, and reliable with Cloud technology such as Dropbox, AWS and SlideRocket. More powerful apps which run directly on the Cloud can be developed that makes sure of minimal storage space of the smartphones.

Machine Learning and Artificial Intelligence

Mobile App Development

Artificial Intelligence & machine learning has already taken its first step in the mobile applications development field. By 2020 the AI industry will rise up to $40 billion. Chatbots and virtual assistants are the very fine examples of AI and machine learning application in the mobile app development industry.   AI can also be implemented in the health industry like giving the physicians with more suitable treatment options for cancer. In future AI-enabled chips, automated machine learning and interoperability among neural networks could be seen.

Instant Apps

Popularity of instant mobile apps is increasing day by day. Hollar Inc., New York Times Crossword, Red Bull TV and Skyscanner are some of the instant apps already in the field. Many android development firms uses instant apps for a better conversion rate than regular mobile apps. Since instant apps can be accessed directly without any download it eliminates the waiting time required in the installation. Even though they are smaller in size they provide all the basic functionalities of a website. A great user experience and less space consumption are the greatest advantages of instant apps.
Since Mobile App Development companies are coming up with new trends, unlimited opportunities are created in the improvement of the business. It is important to get updated as these technologies get better and stronger every day.

google adwords
How Google Adwords benefits business

One day, you searched for a particular item or service on the internet or an e-commerce website. The next day you started to see random pop ups of what you searched the previous day on every website you visit.

How is it happening? You must have wondered. The answer is Google Adwords.

We all use the internet for many purposes, we all have encountered these small random pop up Adwords at least once in our internet usage lifetime. If you haven’t, then you have not used the internet.

google adwords

What are Google Adwords?

Google Adwords, currently known as Google Ads is the online marketing and advertising platform developed and owned by Google in which many organisations such as digital marketing firms, advertising companies use various types of Adwords, banners etc to generate business sales.

Do you know the major income source for Google? Its through Adwords.

Yes, the advertisers pays money to google for using their ad based services. The total revenue of Google in the last fiscal year, 2018 was 136.22 billion dollars, out of which the advertising revenue was accounted to 116 billion dollars.

See how google made their major shares through advertising.

Why Google Adwords are used?

In today’s world, everything is done through advertising. It is the fastest way for people to know about a particular product or service. Every business wants their brand, services to be known by customers and reach them faster.

The reach of google is massive such that the first stop for anything online is google. Whatever it may be, searches, uploads, etc all are done through google. Therefore placing strategic Ads on the google network results in higher probabilities for your business to get known.

Another reason for using Google Adwords is that it helps building brand awareness for your firm or services. In fact it has been found that most of the highest marketing companies have focused on Google Adwords to build their brand image.

If your brand is well known, then attracting potential customers won’t be much of an issue.

How is it implemented?

After that fill in some basic details such as the time zone, location etc. After that, you need to set up the billing details i.e how much you want to spend on a particular ad campaign. The next phase is setting up your Adwords on the google network.

How to do that? Keywords.

Keywords are not just random words, they are certain types of words or phrases that matches your ad when a customer searches for a particular topic.

It is estimated that Google receives about 63000 searches per second in a day. That’s impressive.

However, just having a set of keywords does not ensure it will match your ads. Your keywords must be ranked which is the next step i.e placing bids.

Normally biddings are done by the advertising companies by grouping the keywords they bid on. Google identifies the relevant keywords along with the associated ad and bid and places them into an auction.

In order to determine the rank of your ad, Google considers two factors which are quality score and maximum bid or CPC (cost per click), i.e

             Your Ad rank= maximum bid * quality score

Okay, so you have got your ad ranked. Now the main question arises,

How much should you pay to google once a customer clicks your ad?

On average the cpc rates are approximately 2 dollars. However, it can vary from low to high depending on the rank your ad is placed and the quality scores. Higher quality scores for your ad results in less payment to Google.

How Google Adwords target customers

Usually advertising companies that use Google Adwords targets the customers users on two main networks which is search network and Display network.

The search network is where the customer searches for a particular item, and if it matches your ad that is shown, the customer clicks it and the advertising company gets the business. This is referred to as pay per click advertising.

google adwords

Whereas the Display network is where the advertisers places the ads on different parts of the websites. This is the part where we see the visual pop ups once we have searched for any particular topic.

Choosing the right digital marketing firm

This must be done very carefully and is not something to be considered lightly. Not many of us have the skills to properly implement Google ads. In such a case, relying on digital marketing firm is the only logical choice.

There are many digital marketing companies that provide different types of marketing services using google ads for clients. If you are planning to employ digital marketing services, always prefer reputed companies that have a good track record.

There are many companies in Thrissur that provides Google Adwords services for your business. One of the top marketing firms among them is Atees Infomedia.

How Atees helps you

Atees Infomedia has been in the field of digital marketing for more than 10 years, such that we know what are the trends and how to implement effective strategies that makes the customers tick.

When a client approaches us, we identify their cause, and implement unique marketing ways to promote their brand, drive traffic to their websites, create and implement strategic ads on the google network to increase their business.

Website-design-in-Thrissur
Latest Trends in web designing and development

 

Can we imagine a world without the internet? Nope.

In the current scenario, with the emergence of better technologies, the website designing and development field is becoming complex and innovative. Web designing and web development are the most preferred job scopes in the current market.

<>Web Design Company Singapore

Did you know that there are 1.94 billion websites on the world wide web as of January 2019

That’s huge, right?

What’s more interesting is that more than thousands of websites are being added daily which further increases these numbers.

The Timeline

The early websites were static and were not as attractive as we see today, all it contained was some text with some images. It was not visually appealing, we can’t blame because the technologies at that time were not as advanced as today and computers and the internet were slowing gaining popularity.

Web Design Company Thrissur

The thing about web designing and development is that it cannot stay the same and requires constant changes so as to adapt to the latest technologies in order to stay updated.

For effective web development, keeping up with the latest measures is essential.

Web designing trends

Almost every company today, have their own website. The main reason for a website to an organisation is establishing its online presence to end users and provide easier access to their services, products, etc.An attractive website makes the customer visits the site and generates traffic.

But, in order to make a website attractive and robust, it involves a lot of work which involves using the latest technologies and frameworks, the use of creative content and more.

Let us see some of the trends for website designing and development in 2019 that will dominate the web industry:

● Videos on the website

The trend of implementing videos on websites has been present for quite some time, the demand for adding videos to websites is increasing. This has an advantage because the main highlight of a video is that it explains the whole concept in a visually attractive and engaging way for the users.

The inclusion of video is an essential form of marketing as it drives organic traffic to your website. Also, most people prefer to watch the visuals rather than read the entire content, but it does not mean that text-based content should be ditched for videos. Just maintain a balance of both when designing.

website designing trends in 2019

● Minimalistic design

It is always better to design a website that implements a minimal approach by adding the most important contents and visual features. The main highlight of the minimalistic approach is that it avoids cluttering and makes the website looks clean.

It also results in faster loading and better performance. Many well-known organizations have currently opted for minimal designs such as Apple.

Another thing to note is the color and the type of font that is used. When designing websites, always ensure that the content is readable.

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● Single Page Application

The concept of Single Page Applications (SPA) is gaining considerable popularity today. SPA is a type of website or web application in which the user interacts with a single page that dynamically loads web pages by rewriting the current page.

Single page website benefits

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The advantage of SPA is that it decreases load times, increases performance. Due to these advantages, SPA is preferred in building responsive websites and web applications for mobile & desktop apps.

● VR & AR

Virtual Reality and Augmented reality are priced technologies that has the potential to provide a better user experience and dynamic website interaction. With the help of Virtual reality, it will provide a complete virtual world experience to the user, whereas with AR, it provides a virtual world within the real world with enhanced user experience.

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Web design Company in Thrissur

● Mobile-Friendly Website

The rise of smartphones has created a trend in website development. Most of the people use mobile phones for accessing websites therefore, it has become essential to build websites that are mobile friendly

By mobile friendly, it means that the website is perfectly optimized to fit on the device screen and are responsive to touch controls. Designing and developing a mobile-friendly version of the desktop site will definitely improve your business activities.

mobile website design

Chatbots

 Chatbots are becoming a popular trend in the web industry.

Web design Company in Thrissur

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What if the website was able to provide a conversational interface where you could know about the services much better?

It is becoming possible with AI.

With the emergence of virtual assistants such as Siri, Amazon Alexa etc, the current trend for website designers and developers is to develop bots that facilitate human interaction with the user. The thing about chatbots is that can address the requirements of users effectively and it is available for assistance 24/7.

 

The Scope

One thing to know that the demand for website design and development will only be increased,because, with the arrival of better technologies and frameworks, all these must be learned as well as those websites that require changes in order to adapt it to the latest technologies, web designers will be needed for this.

The future of web industry is constantly updated with the emergence of innovative and better technologies and methodologies, therefore this creates endless possibilities in both website designing and web development.

Those who want to begin a career path in the web industry, always remember one thing, Keep learning and stay updated otherwise this is not a place for you.

Digital Marketing Company
Why Should You Have A Digital Marketing Consultant In 2019

Enhance traffic to your website with less effort and effective digital marketing strategies

Digital marketing, no doubt is one of the most valued, dynamic, competitive and challenging environment. The benefits of using digital marketing are increasing every year and don’t expect it to go down.

In the current scenario, establishing an online presence is the real deal. Be it jobs, entertainment or any other thing, everything has established an online presence. To stay ahead in the competition, it is essential to know the latest trends, what resources drive traffic to your website.

This can only be analysed and found out by digital marketing consultants.

As mentioned earlier, digital marketing is the future of managing and increasing your business. There are many digital marketing companies that provide digital media services and increase organic search traffic to websites. Most of the digital marketing processes are achieved through employing a variety of purposes such as SEO, Content marketing, PPC and more.

Here let us see why digital marketing consultants are needed for an organisation.

Digital Marketing Company

They know the recent trends

For every business to get potential customers and drive their business to better possibilities, the latest trends and needs of the people must be known but not every organisation can get all the latest events. This is where digital marketing consultants come to play. These people are well aware of the latest patterns, tools, technologies and use them to provide better services to the organisations. They also help in improving and establishing a brand identity and online presence of the company to customers.

Are you are seeking for the best digital marketing company that provides the best consulting services, then reach us for faster and quality services.

They know what is valuable

What is more valuable to an organisation? Customers.

Attracting potential customers results in generating new business activities which in turn increases the sales for an organisation. Digital marketing consultants ensures the maximum reach of the business to the customers in order to get more sales and drive organic traffic to websites

Increasing traffic to websites

As the above section described the importance of digital marketing consultants and the benefits that are offered for an organisation in terms of sales and generating businesses, another equally important concept is increasing traffic to websites because increasing traffic results in attracting new potential customers which in turn increases your business.

To be a successful digital marketing firm, you should have a steady flow of traffic. If your website has no traffic, then don’t expect you will get potential clients, You won’t.

Why increasing traffic is important?

Let us begin with an example, you set up a shop, some people come and make purchases, but after some time, no one comes to your shop even though you have the desired products and items.

What could be the reason?

It is quite simple, you have not marketed your shop such that it isn’t recognised by the people.This naturally leads to poor sales for you. But what if you marketed and established your shop’s presence.

This will make people come to your shop and make more purchases than before.

The same thing is applicable to an organisation. If you have not established an online presence, people won’t visit your site and there won’t be traffic. But if you manage to increase the organic traffic to your website, then your business is termed successful.

How to increase traffic?

There are many ways in which traffic can be directed to your website. Digital marketing consists of different activities through which traffic can be generated.

 Let us see some of the measures

 1. Advertising

This is the most basic and important step for every company. It is pretty simple. Advertising makes your company recognized which generates business and traffic. There are many steps through which advertising can be done. Google Ads, PPC etc are some of the tools used for advertising.
One thing to remember is when setting paid promotions, set it on the basis of your goals.

Digital Marketing Company

 2. Content marketing

Quality and good content guarantee more people reading it thus increase the traffic flow in your organisation. Quality content can be ensured by writing blogs that are primarily intended for SEO purposes.

Always include the keywords in your content, the one which is usually searched by customers.This ensures that your content pops up first whenever a potential customer searches.

Digital Marketing Company

3. Implementing Search Engine Optimization Strategies

The best way to get increasing traffic is from organic searches. To implement an SEO strategy, you must know what your customers want and what are they looking for. If you are having trouble in SEO, there are many companies that offer SEO services
Therefore, in order to get more customers, your website must be ranked in the top of google searches, since this is a competitive field, it’s not that easy to get ranked first.

Digital Marketing Company

So, what must be done?

You must identify the specific searched keywords for your products that have a relatively high volume but low competition. Once it is done, optimise your web contents with these keywords and implement a marketing strategy based on that.

What makes Atees the best?

Atees Infomedia is one of the most reputed digital marketing companies.Our aim is to provide the best digital marketing services for our customers such that our practices result in increased web traffic and business sales for our client business.

We have considerable experience in the field of digital marketing and vast knowledge about the different concepts involved in marketing and driving organic traffic to websites, generate SEO oriented content etc.

Join hands with us and grow your business to the next level.

 

erp-development-in-thrissur
Convert visitors into your customers with professionally designed solutions

Every day we buy some kind of stuffs that we need or for others. Shopping is done in different ways. Some may wish to go out for buying things and others rely on online shopping.

Have you ever bought anything through the internet or sold something through it?

Then you have said to be participated in electronic commerce.

Electronic commerce is referred to as the process of buying and selling of products and services online through the medium of internet. It started with the invention of Electronic Data Interchange followed by the evolution of ERP.
E-commerce is not merely related to a shopping site, it is really something more than what that makes you involved in every stream of business.

Why e-commerce is more useful than website development?

  1. The software makes the work simpler and only a few employees are needed to operate the daily activities.
  2. The technology makes the results more accurate and prompt
  3. Better performance with faster operations.
  4. With a single interface, multiple tasks can be accomplished

Stop losing sales with an effective e-commerce solution

‘What you give is what you get’, this is a universal phenomenon. So start your research with knowing yourselves. Think about what all stuff you prefer with your shopping experience including the additional services. We should be aware of the catchy statements that make us buy and also the mode of interactions that can make it happen.

Here are some tips to explode your sales with e-commerce

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The secret of getting more sales is to acquire more leads since leads can be converted into customers. But, how could it happen?

The changing demand patterns change the environment and structure of lead conversion. Don’t worry. We can help you.

Before narrating the strategies to be used, let us discuss lead.

What is considered to be a lead?

Lead generation in e-commerce is highly based on the audience we have. First of all, we should know about our customers. The query should include the kind or bundle of clients, where to find them and how they can be attracted. The heterogeneity includes age and gender, education and income, challenges and pain points, information sources and much more.

Start target marketing

Google analytics will help you in knowing the significant details regarding your web traffic. That will include:

1. Ways your visitors usually find your website
2. Links connecting different traffic sources
3. Referral sites that bring traffic to your website
4. Visitors from social networks who finds you

Traffic sources generator tends to generate higher revenue, even then, it cannot be the only metric to rely on.

Enabling the e-commerce tracking in google analytics account can make you know about the rate and revenue in connection with your traffic sources. Then focus your every effort to generate a lead that can be converted into customers.

Now let us go through the strategies for lead generation

erp-development-in-thrissur

1. Create a list of Email – Email marketing is an effective and simple way for lead generation. It is free of cost up to a plethora of customers to get connected with. Always keep a constant contact with them to ensure proper lead generation. d generation. It is the easiest way to communicate with the prospective customers.

<>erp development in thrissur

2. Make use of lead magnet– A lead magnet can be an assistant in showing how to get more from customers. One which is easy to understand and the best problem solver should be subscribed.

3. Simple but effective tactics – What online shoppers generally expect from us is discounts. More than half the percentage of the audience look for special coupons to buy. Try to attract them with pop up coupons.

4. Offer time-sensitive deals – It will be more appealing if we could make an offer during a festive season or on any other celebrations or special occasions. Make a sense of urgency or fear for losing something which is considered to be a golden chance.

5. Use SEO services to find help – Find out the right search terms and keywords to optimize your site. Make content in a shareable format. Then we may get more reach than expected.

6. Retain your audience – Nurture e-commerce with live chat, campaigns and mobile App conversions. You can make use of anything which will help to retain your existing customers. And also turn your social audience into your clients.

Hope these ideas will help you in succeeding lead generation.

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Well defined Marketing Strategies with captivating content

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Powerful websites along with great layout and designs

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SEO friendly website with more traffic & better leads

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ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small &amp; Large businesses.

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