Do you run a business?
If so, how can you be more successful and profitable? Have you ever noticed the power of Digital marketing techniques in this regard?. If not, it is not the eleventh hour, you can really make use of this innovative platform to boost your business. No matter, what is your business type or size.
Advertising media such as newspapers, Television, Radio are traditional ways to reach people. Now, we are living in a digital world, more and more things and services are digitizing day by day. The average time spent on online media is increasing and the attention span is very high. Advertising for boosting business or establishing a brand name really needs a tedious task.
Utmost care should be taken on where, how advertising is placed. One of the effective and powerful advertising media is Social networking sites. Major social networking sites are Facebook and Instagram. Do you use these online sites for interaction and sharing moments?. Yes! We all do. That answer itself shows the popularity and impact of these social networking sites. You may wonder, what are the advantages of social media advertising?
Reasons to prefer social media ads
In fact, there are plenty.
First of all, it is comparatively cost-effective. Why do we say so? When we advertise something we fix a budget and bid a price for each impression or clicks. If our advertisements were effective it will generally lead to getting future customers, leads and an increase in sales. Often, they may increase Search Engine Ranks and traffic into your websites.
Secondly, it is a dynamic tool as its audience attention span is relatively high. You can simultaneously convey the same message to a larger number of people.
Thirdly, it can promote interaction with customers and helps in building a good rapport with existing customers. You can read, analyze their behavior towards your business. Where else do you get such benefits?
Fourthly, the popularity and engagement of people in these sites are increasing day by day. As more people use Facebook, Instagram they can see more relevant advertisements to their taste. The number of active members is not diminishing. Lastly, we can reach to potential customers without any age bar. Despite their ages, they are taking a good part in these sites.
Facebook advertisements marketing analyses and observes consumer’s tastes, likes, location, demographic details creating advertisements. Money spent on social media marketing is always beneficial rather than any other media. Digital marketing services in Kerala is providing the best services to its needy customers. If your advertisements are good, high-quality clicks can produce value for your business.
A brief look at Facebook business advertising ways
Facebook Messenger Ads
These are the advertisements designed to start instant message-based conversations with potential customers. They are designed in a way, it seems more personal.
It is ultimately dedicated to giving a full-screen experience and delivering life to brands or products via mobile.
Story advertisements support every kind of product objective such as brand awareness, reach, conversion rates, installing apps, and generating business leads.
Lead ads is one of the best options proposed by Facebook ads company. They allow advertisers to collect information from prospects directly from mobile ads.
The popularity of Instagram ads
Instagram is primarily popular for sharing moments, includes high-quality videos and photos. If you are determined to establish a business on Instagram, you have to incorporate your business ideas with people’s aptitudes. This will surely lead increase in followers and future customers. In a recent study, revealed that 80% of people discover and follow the business on Instagram.
Follow their passion and relate to your business. Advertising on Instagram costs is low compared with its better results. Business advertising must have a targeted audience and their behavior can be considered creating messages. What are the different types of advertisements?
Photos can be in parallel or landscape format. They usually convey a message through a clean, beautiful canvas.
Like photo ads, you can bring visual, motion effects to your video ads. The duration of these videos can be up to 60 seconds.
Here, you can add a greater layer to advertising, where people can glance at more details just swiping on photos or videos.
These are the major unique and powerful; advertising used in social media sites. Investing in social media marketing will surely make a difference. There are various digital marketing companies in Kerala offering different kinds of marketing services. One of the best and adept professionals can be hired from ATEES, a digital marketing company in Thrissur. We are known worldwide for our effective digital marketing services that include SEO, SEM, PPC, Email marketing, and more. Your business can become different and successful by implementing the best-renowned social media marketing services of Atees. All you need to do is visit our website or contact us to book an appointment.