Digital marketing companies
The role of SEO services in a Digital Marketing Strategy

The Search Engine Optimisation (SEO) process involves developing a website that is not just easy to categorize but also easy to find. SEO is also a fundamental part of any digital marketing strategy. The system is actually an integrated approach to drive customers through a web portal.

Did you know that there are at least 13 billion online searches made every month?

The majority of the businesses that are being run today have become global and have gone online by opting for SEO. So, imagine you took a small portion of that 13 billion to your business, it means that a considerable amount of people have found exactly what they were looking for.

In this regard, SEO provides opportunities for substantial levels of free advertising so that it would make a website rank primarily in the initial pages of SERP & provide good ROI. Let’s take an in-depth look at how SEO contributes to the Digital marketing strategy.

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How does SEO work?

Search Engines are typically software that crawls web-page contents and are text-driven. They perform a specific set of activities like scanning, crawling, storing indexes and recovering. These search engines utilize complex algorithms based on the following factors:

  • Meta tags
  • Inbound link
  • Keyword Density
  • Website Content

The SEO processes
SEO is not a single process rather it is a set of several processes that help with your business ranking online. Let us see what all processes an SEO activity consists of:

Crawling

The web search engine utilizes a crawler or spider that crawls the website content. A web crawler is actually a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check in every day to see if a page is updated.

In some cases, the web crawler might not visit the web page for months. The web crawlers usually copy all the visited pages so that a search engine processes them later. It also lists down the downloaded pages thus enabling the users to search better.

Indexing

Once the crawling part is over, the spider stores a specific page in the database. An index is another name used by a search engine for a database. It consists of all the information of the web pages that the search engine was previously able to browse. A specific web page or content is easy to retrieve from the database by either using a keyword or a related search string.

However, if the website isn’t in the search engine’s index, then the users won’t be able to find it using the search engine. The correct optimisation of the page is also required to be done for the search engine to better understand the page content.

 

Search Engine Algorithms

Like keywords, the search engine algorithms are important & unique for every search engine. The search engine algorithm consists of a set of rules or a unique formula which is used to define the significance of a web page. These rules help determine whether the web page is genuine or spam. Also, it determines whether it contains relevant content that is useful to the users. The three different kinds of search algorithms are on-site, off-site and whole-site algorithms.

Retrieving

Finally, when the search engine understands the intended content, it retrieves a group of documents which it finds matching to that intended content. The process can be little complicated with the search extending to many different servers and indexes. The easiest way of achieving this is by gathering a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.

Benefits of SEO

SEO activities help maintain a top position in the search engine result pages which leads to an overall increase in significant traffic for your websites. SEOs provide results that are perceptible and trackable. Similarly, there aren’t any uncertainties when it comes to ROI. SEO has also proven to be one of the most cost-effective marketing strategies. SEO offers assistance to both the search engines and users by making it easier for the search engines to navigate through the site thereby making the site more navigable for the users.

Choose the service of ATEES

If you’re looking for the best SEO services to help promote your business, then it is wise to choose the services of ATEES. For years, we have provided reliable SEO services to different types of clients. Apart from SEO, our other services include social media services, Pay-per-click, digital marketing and branding, web development, etc.

To deliver the best services, we have a team of qualified  professionals who constantly monitor the latest updates in the online world & formulates the right strategies that result in better business recognition. Depending on the type of business, we know what strategies deliver the maximum results. We can assure you that you will get to notice better business results in choosing us as for your digital needs. We recommend you to check our website or contact us for more information on our services.

Choosing ATEES as your marketing partner

Do you run a business?

If so, how can you be more successful and profitable? Have you ever noticed the power of Digital marketing techniques in this regard?. If not, it is not the eleventh hour, you can really make use of this innovative platform to boost your business. No matter, what is your business type or size.

Advertising media such as newspapers, Television, Radio are traditional ways to reach people. Now, we are living in a digital world, more and more things and services are digitizing day by day. The average time spent on online media is increasing and the attention span is very high. Advertising for boosting business or establishing a brand name really needs a tedious task.

Utmost care should be taken on where, how advertising is placed. One of the effective and powerful advertising media is Social networking sites. Major social networking sites are Facebook and Instagram. Do you use these online sites for interaction and sharing moments?. Yes! We all do. That answer itself shows the popularity and impact of these social networking sites. You may wonder, what are the advantages of social media advertising?
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Reasons to prefer social media ads

In fact, there are plenty.

First of all, it is comparatively cost-effective. Why do we say so? When we advertise something we fix a budget and bid a price for each impression or clicks. If our advertisements were effective it will generally lead to getting future customers, leads and an increase in sales. Often, they may increase Search Engine Ranks and traffic into your websites.

Secondly, it is a dynamic tool as its audience attention span is relatively high. You can simultaneously convey the same message to a larger number of people.

Thirdly, it can promote interaction with customers and helps in building a good rapport with existing customers. You can read, analyze their behavior towards your business. Where else do you get such benefits?

Fourthly, the popularity and engagement of people in these sites are increasing day by day. As more people use Facebook, Instagram they can see more relevant advertisements to their taste. The number of active members is not diminishing. Lastly, we can reach to potential customers without any age bar. Despite their ages, they are taking a good part in these sites.

Facebook advertisements marketing analyses and observes consumer’s tastes, likes, location, demographic details creating advertisements. Money spent on social media marketing is always beneficial rather than any other media. Digital marketing services in Kerala is providing the best services to its needy customers. If your advertisements are good, high-quality clicks can produce value for your business.

A brief look at Facebook business advertising ways

Facebook Messenger Ads

These are the advertisements designed to start instant message-based conversations with potential customers. They are designed in a way, it seems more personal.

Canvas Ads

It is ultimately dedicated to giving a full-screen experience and delivering life to brands or products via mobile.

Story Ads

Story advertisements support every kind of product objective such as brand awareness, reach, conversion rates, installing apps, and generating business leads.

Lead Ads

Lead ads is one of the best options proposed by Facebook ads company. They allow advertisers to collect information from prospects directly from mobile ads.

Facebook and instagram advertising

The popularity of Instagram ads

Instagram is primarily popular for sharing moments, includes high-quality videos and photos. If you are determined to establish a business on Instagram, you have to incorporate your business ideas with people’s aptitudes. This will surely lead increase in followers and future customers. In a recent study, revealed that 80% of people discover and follow the business on Instagram.

Follow their passion and relate to your business. Advertising on Instagram costs is low compared with its better results. Business advertising must have a targeted audience and their behavior can be considered creating messages. What are the different types of advertisements?

Photo Ads

Photos can be in parallel or landscape format. They usually convey a message through a clean, beautiful canvas.

Video Ads

Like photo ads, you can bring visual, motion effects to your video ads. The duration of these videos can be up to 60 seconds.

Carousel Ads

Here, you can add a greater layer to advertising, where people can glance at more details just swiping on photos or videos.

Choosing Atees

These are the major unique and powerful; advertising used in social media sites. Investing in social media marketing will surely make a difference. There are various digital marketing companies in Kerala offering different kinds of marketing services. One of the best and adept professionals can be hired from ATEES, a digital marketing company in Thrissur. We are known worldwide for our effective digital marketing services that include SEO, SEM, PPC, Email marketing, and more. Your business can become different and successful by implementing the best-renowned social media marketing services of Atees. All you need to do is visit our website or contact us to book an appointment.

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Advanced Search Engine Optimisation Techniques

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SEO companies in Kerala have become a widely accepted online marketing system because of its significance in customer handling and cost-effectiveness. The benefits of Search Engine Optimisation (SEO) are vast in number, which is attained through unique and significant features. The online marketing landscape has changed dramatically over the past few years, but SEO services still remains a fruitful and important marketing strategy.

Increased traffic is the main benefit belongs to SEO services, which helps to attain maximum output from each marketing field. The SEO services in Thrissur are many in number and it follows well-equipped marketing strategies to deliver immediate and fine results. The top rated websites and result pages on the search engine receive the majority of the impressions and clicks, which helps to increase the significant traffic in these top positioned result pages and high ranking can be achieved to your website. It mainly focuses on creating informative and keyword relevant title tags and meta descriptions, which make high show up in the result pages. The effective use of optimised tags and descriptions helps to increase the click-through rate and also promotes the surge in qualified web traffic.

Another noticeable advantage of SEO in Kerala is its cost-effectiveness, it helps to target the users who are actively looking for specific products and services online. The inbound nature of Search Engine Optimisation helps the business firms to save money as opposed to outbound strategies like cold-calling. It also targets the patrons who are actively searching for products and services and it results in more traffic through SEO techniques. The SEO service in Thrissur is more qualified than many other marketing strategies, which results in cost-savings for the marketing companies and organisations.

Brand awareness is the another important comes under the section of SEO services. Top rankings for the websites can be achieved through significant impressions and these top positions on the result pages translate to more exposure and subjection for your website. If we place the keywords primarily on the first page then it helps the users to associate their brand with those keywords. It produces more trust since the companies on the first page are generally perceived to be more trustworthy. If the content of specific brands appears in high-rank positions in the search engines then it provides more chances for the users to view the content and makes them interested to associate with your brand. SEO company in Thrissur follows this particularly advanced techniques to escalate their marketing needs.

What is SEO?

Focusing on growing visibility in organic search engine results, make use of the new strategy of search engine optimisation in Kerala to improve rankings, increase awareness in search engines, and to drive traffic. SEO sometimes stands simply to structure your site in a way that is understood by search engines. Not only building eco-friendly websites but also it makes your website better for people too. At Atees these principles go hand-in-hand. Basically, SEO is a repeatable measurable process which is used to send signals to search engines.

What is an SEO Specialist?

An SEO Specialist reviews, implements, and analyses changes to websites to optimise for search engines. By improving page rank within search engines, Search engine optimisation in Kerala maximises the traffic to a site. An SEO specialist is responsible to make the website rank at the top of search engine results. The strategies and techniques had a great change over the past few years.

With the potential to prioritise and develop relevant and engaging content a modern specialist must be a problem solver and decision maker. For ranking the website quality content is very much necessary. We usually say content is the king, it is said so because it will invariably include keyword or phrases that increase traffic to a site. They know the relevance of internal links and the potential to problem-solve comes in handy when trying to find the fine locations and the best method to internal links.

With an in-depth knowledge of keyword research, an SEO specialist will analyse websites for improvements. With a common degree and an experience of two or three years is a much-needed factor for being an expert SEO analyst. Also, a little knowledge is preferable in HTML, CSS, blogging, programming language.

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Which are the different types of SEO?

On Page SEO and Off Page SEO are the two different types of Search Engine Optimisation. Now, let’s check this detail:

On Page SEO – To get more pertinent traffic in web search engine, on page SEO is a practice to advance individual website pages. Corresponding to long-tail keywords digital marketing companies in Kerala will apply an exertion on the website to optimise all the content. The following are the activities included in on page SEO.

  1. Page Titles
  2. Mega Descriptions
  3. Mega Tags
  4. URL Structure
  5. Content Optimisation
  6. H1, H2, H3,….H6 Tags
  7. Keyword Density
  8. Image Optimisation

Off Page SEO – It is a habit of link building through various activities which is used to upgrade website position in SERPs. The various activities involved in this category are:

  1. Social Networking Sites
  2. Blog Submission
  3. Guest Blogging
  4. PPT Submission
  5. Article Submission
  6. Directory Submission
  7. Image and Video Submission
  8. Social Bookmarking
  9. Business Listings
  10. Forum Marketing
  11. Press Release
  12. Link Building

The 3 Techniques used in SEO

White Hat SEO – This uses strategies and procedures to heighten web search tool rankings of a site which don’t travel paths with web crawler rules. You can expect a progressive yet steadfast however lasting development in the rankings when you choose this strategy for SEO.

Black Hat SEO – This outrages the different shortcomings in the calculations or web search tools to get high rankings for sites. A portion of the dark cap SEO systems involves interface spam, keyword stuffing, shrouded content, shrouding, and concealed connection. One can expect fast, unusual, short persistent development in positioning.

Grey Hat SEO – This is neither black nor white procedure that does not completely utilise the black cap SEO and rather merges both. This makes a change from dark/black to white or vice versa. Due to the weight from the site or organisation or to convey better outcomes, the best SEO services in Thrissur Gray cap SEO to some extent.

Why Is Hiring SEO Company A Good Idea For Business Diversification?

Keyword Marketing: This particular marketing strategy in concerned with putting your message or content in front of the public who are searching particular keywords and phrases. Keyword marketing may vary according to the users, for ad buyers it involves purchasing ad units, which means banners. When a web surfer searches for particular keywords and phrases it outputs search results page. In the case of search engine optimisation professionals, keyword marketing includes achieving the top position in the actual search listings. An integral part of optimising a page is to locate the keywords, which specifies how your page will be ranked and how effectively a user finds your page.

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Quality Service Providing At Affordable Cost: The standard quality of the services is the extreme advantage of using SEO services, which is available at very nominal prices. The services can be provided on a contract basis and it will enable you to optimise more important pages according to the priority. The effective utilisation of available resources will greatly help the SEO company in Kerala to initialise SEO services on a planned budget.

Increased Exposure: The appropriate use of keywords and phrases makes the website to rank in top position thereby increasing the exposure and revenue of specific products and services. The ranking of content will help to increase the popularity of the products thereby generating high demand.

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DRIVING WEB TRAFFIC WITH SEO

SEO is short for Search Engine Optimization. Why is it so important?

We use search engines like Google, Yahoo, Bing etc for browsing. Once we type in a topic and click on ‘Search’, the search engine returns several pages of search results. But we don’t browse through all the pages; we usually look at the first one or two. Thus every company tries to make its website appear on the first pages of search results, so that it is visited more often by potential customers. SEO is a combination of tips and tricks employed to increase a website’s visibility, i.e. its ranking in the search results, so that it appears higher up in the search list.

A website with good engaging content that captivates visitors’ attention naturally attains a higher ranking over time owing to its popularity. Such a group of practices aimed at improving a website’s popularity is called Organic SEO. This includes keyword analysis, link building and back linking, blog writing, media updates etc.

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Keyword search

You need to do some initial research on what kind of audience you expect for your website. What are the search terms they are more likely to use? We can gather this information from databases. Once we know the most popular search terms (keywords), we need add content to our website which uses the keywords to the maximum, without affecting the quality of content. For example, let us assume you are creating a website that sells health equipment. Keyword search might return most popular searches as “How to lose belly fat” or “How to lose weight quickly”. Keywords give us an idea about what is in people’s minds, and how we can write content that interests them.

Link building

It is of course the first and important step to make a great website, but what after? How does one get people to notice it? It would be stupid to just sit there thinking people would somehow notice your website, so we need to do some advertising for it. Such advertisement is creation of back links.

Search engines have a complex algorithm for deciding which websites should come first in ranking. Of this a highly important aspect is the number and quality of inbound links (or back links). These links are the ones provided by other websites to link to you. For example, if you have a website selling designer cakes, and your site is linked to by a popular site that deals with event management, your ranking goes up because the search engine assumes that your site is authoritative because it has been found worthy of linking to by a well-established site. On the other hand, if a site with poor content, or a spam site links to your website, the links are not considered significant by the search engine.

There are automatically generated pages called link farms that have been created for the sole purpose of creating back links, and these claim to increase ranking but search engines normally ignore links from such pages. There are also paid links, but buying a link puts you at risk of getting removed from the search engine’s directory if found out. Such deceptive techniques used to increase site ranking come under black hat SEO, and are generally short-lived as search engines regularly weed them out. So take care to get linked by credible web pages, and for that, you need to have amazing content for your site in the first place. Ultimately, nobody gets a free lunch. You get links for your great, innovative content relevant to readers. So create such content and keep doing so.

Search Engine Optimization is not a one-time procedure. You need to regularly update content and look for increasing backlinks by searching for authentic sites that might be interested in linking to your website. You also need to regularly check your ranking, and analyse why it goes down when it does. When done right, SEO can permanently sustain web traffic to your website and bring profit to your company.

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<>Search Engine Optimization in Thrissur, SEO in Thrissur

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ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small &amp; Large businesses.

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