Digital marketing companies
The role of SEO services in a Digital Marketing Strategy

The Search Engine Optimisation (SEO) process involves developing a website that is not just easy to categorize but also easy to find. SEO is also a fundamental part of any digital marketing strategy. The system is actually an integrated approach to drive customers through a web portal.

Did you know that there are at least 13 billion online searches made every month?

The majority of the businesses that are being run today have become global and have gone online by opting for SEO. So, imagine you took a small portion of that 13 billion to your business, it means that a considerable amount of people have found exactly what they were looking for.

In this regard, SEO provides opportunities for substantial levels of free advertising so that it would make a website rank primarily in the initial pages of SERP & provide good ROI. Let’s take an in-depth look at how SEO contributes to the Digital marketing strategy.

digital marketing-strategy for small business

How does SEO work?

Search Engines are typically software that crawls web-page contents and are text-driven. They perform a specific set of activities like scanning, crawling, storing indexes and recovering. These search engines utilize complex algorithms based on the following factors:

  • Meta tags
  • Inbound link
  • Keyword Density
  • Website Content

The SEO processes
SEO is not a single process rather it is a set of several processes that help with your business ranking online. Let us see what all processes an SEO activity consists of:

Crawling

The web search engine utilizes a crawler or spider that crawls the website content. A web crawler is actually a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check in every day to see if a page is updated.

In some cases, the web crawler might not visit the web page for months. The web crawlers usually copy all the visited pages so that a search engine processes them later. It also lists down the downloaded pages thus enabling the users to search better.

Indexing

Once the crawling part is over, the spider stores a specific page in the database. An index is another name used by a search engine for a database. It consists of all the information of the web pages that the search engine was previously able to browse. A specific web page or content is easy to retrieve from the database by either using a keyword or a related search string.

However, if the website isn’t in the search engine’s index, then the users won’t be able to find it using the search engine. The correct optimisation of the page is also required to be done for the search engine to better understand the page content.

 

Search Engine Algorithms

Like keywords, the search engine algorithms are important & unique for every search engine. The search engine algorithm consists of a set of rules or a unique formula which is used to define the significance of a web page. These rules help determine whether the web page is genuine or spam. Also, it determines whether it contains relevant content that is useful to the users. The three different kinds of search algorithms are on-site, off-site and whole-site algorithms.

Retrieving

Finally, when the search engine understands the intended content, it retrieves a group of documents which it finds matching to that intended content. The process can be little complicated with the search extending to many different servers and indexes. The easiest way of achieving this is by gathering a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.

Benefits of SEO

SEO activities help maintain a top position in the search engine result pages which leads to an overall increase in significant traffic for your websites. SEOs provide results that are perceptible and trackable. Similarly, there aren’t any uncertainties when it comes to ROI. SEO has also proven to be one of the most cost-effective marketing strategies. SEO offers assistance to both the search engines and users by making it easier for the search engines to navigate through the site thereby making the site more navigable for the users.

Choose the service of ATEES

If you’re looking for the best SEO services to help promote your business, then it is wise to choose the services of ATEES. For years, we have provided reliable SEO services to different types of clients. Apart from SEO, our other services include social media services, Pay-per-click, digital marketing and branding, web development, etc.

To deliver the best services, we have a team of qualified  professionals who constantly monitor the latest updates in the online world & formulates the right strategies that result in better business recognition. Depending on the type of business, we know what strategies deliver the maximum results. We can assure you that you will get to notice better business results in choosing us as for your digital needs. We recommend you to check our website or contact us for more information on our services.

Choosing ATEES as your marketing partner

Do you run a business?

If so, how can you be more successful and profitable? Have you ever noticed the power of Digital marketing techniques in this regard?. If not, it is not the eleventh hour, you can really make use of this innovative platform to boost your business. No matter, what is your business type or size.

Advertising media such as newspapers, Television, Radio are traditional ways to reach people. Now, we are living in a digital world, more and more things and services are digitizing day by day. The average time spent on online media is increasing and the attention span is very high. Advertising for boosting business or establishing a brand name really needs a tedious task.

Utmost care should be taken on where, how advertising is placed. One of the effective and powerful advertising media is Social networking sites. Major social networking sites are Facebook and Instagram. Do you use these online sites for interaction and sharing moments?. Yes! We all do. That answer itself shows the popularity and impact of these social networking sites. You may wonder, what are the advantages of social media advertising?
social media marketing

Reasons to prefer social media ads

In fact, there are plenty.

First of all, it is comparatively cost-effective. Why do we say so? When we advertise something we fix a budget and bid a price for each impression or clicks. If our advertisements were effective it will generally lead to getting future customers, leads and an increase in sales. Often, they may increase Search Engine Ranks and traffic into your websites.

Secondly, it is a dynamic tool as its audience attention span is relatively high. You can simultaneously convey the same message to a larger number of people.

Thirdly, it can promote interaction with customers and helps in building a good rapport with existing customers. You can read, analyze their behavior towards your business. Where else do you get such benefits?

Fourthly, the popularity and engagement of people in these sites are increasing day by day. As more people use Facebook, Instagram they can see more relevant advertisements to their taste. The number of active members is not diminishing. Lastly, we can reach to potential customers without any age bar. Despite their ages, they are taking a good part in these sites.

Facebook advertisements marketing analyses and observes consumer’s tastes, likes, location, demographic details creating advertisements. Money spent on social media marketing is always beneficial rather than any other media. Digital marketing services in Kerala is providing the best services to its needy customers. If your advertisements are good, high-quality clicks can produce value for your business.

A brief look at Facebook business advertising ways

Facebook Messenger Ads

These are the advertisements designed to start instant message-based conversations with potential customers. They are designed in a way, it seems more personal.

Canvas Ads

It is ultimately dedicated to giving a full-screen experience and delivering life to brands or products via mobile.

Story Ads

Story advertisements support every kind of product objective such as brand awareness, reach, conversion rates, installing apps, and generating business leads.

Lead Ads

Lead ads is one of the best options proposed by Facebook ads company. They allow advertisers to collect information from prospects directly from mobile ads.

Facebook and instagram advertising

The popularity of Instagram ads

Instagram is primarily popular for sharing moments, includes high-quality videos and photos. If you are determined to establish a business on Instagram, you have to incorporate your business ideas with people’s aptitudes. This will surely lead increase in followers and future customers. In a recent study, revealed that 80% of people discover and follow the business on Instagram.

Follow their passion and relate to your business. Advertising on Instagram costs is low compared with its better results. Business advertising must have a targeted audience and their behavior can be considered creating messages. What are the different types of advertisements?

Photo Ads

Photos can be in parallel or landscape format. They usually convey a message through a clean, beautiful canvas.

Video Ads

Like photo ads, you can bring visual, motion effects to your video ads. The duration of these videos can be up to 60 seconds.

Carousel Ads

Here, you can add a greater layer to advertising, where people can glance at more details just swiping on photos or videos.

Choosing Atees

These are the major unique and powerful; advertising used in social media sites. Investing in social media marketing will surely make a difference. There are various digital marketing companies in Kerala offering different kinds of marketing services. One of the best and adept professionals can be hired from ATEES, a digital marketing company in Thrissur. We are known worldwide for our effective digital marketing services that include SEO, SEM, PPC, Email marketing, and more. Your business can become different and successful by implementing the best-renowned social media marketing services of Atees. All you need to do is visit our website or contact us to book an appointment.

google adwords
How Google Adwords benefits business

One day, you searched for a particular item or service on the internet or an e-commerce website. The next day you started to see random pop ups of what you searched the previous day on every website you visit.

How is it happening? You must have wondered. The answer is Google Adwords.

We all use the internet for many purposes, we all have encountered these small random pop up Adwords at least once in our internet usage lifetime. If you haven’t, then you have not used the internet.

google adwords

What are Google Adwords?

Google Adwords, currently known as Google Ads is the online marketing and advertising platform developed and owned by Google in which many organisations such as digital marketing firms, advertising companies use various types of Adwords, banners etc to generate business sales.

Do you know the major income source for Google? Its through Adwords.

Yes, the advertisers pays money to google for using their ad based services. The total revenue of Google in the last fiscal year, 2018 was 136.22 billion dollars, out of which the advertising revenue was accounted to 116 billion dollars.

See how google made their major shares through advertising.

Why Google Adwords are used?

In today’s world, everything is done through advertising. It is the fastest way for people to know about a particular product or service. Every business wants their brand, services to be known by customers and reach them faster.

The reach of google is massive such that the first stop for anything online is google. Whatever it may be, searches, uploads, etc all are done through google. Therefore placing strategic Ads on the google network results in higher probabilities for your business to get known.

Another reason for using Google Adwords is that it helps building brand awareness for your firm or services. In fact it has been found that most of the highest marketing companies have focused on Google Adwords to build their brand image.

If your brand is well known, then attracting potential customers won’t be much of an issue.

How is it implemented?

After that fill in some basic details such as the time zone, location etc. After that, you need to set up the billing details i.e how much you want to spend on a particular ad campaign. The next phase is setting up your Adwords on the google network.

How to do that? Keywords.

Keywords are not just random words, they are certain types of words or phrases that matches your ad when a customer searches for a particular topic.

It is estimated that Google receives about 63000 searches per second in a day. That’s impressive.

However, just having a set of keywords does not ensure it will match your ads. Your keywords must be ranked which is the next step i.e placing bids.

Normally biddings are done by the advertising companies by grouping the keywords they bid on. Google identifies the relevant keywords along with the associated ad and bid and places them into an auction.

In order to determine the rank of your ad, Google considers two factors which are quality score and maximum bid or CPC (cost per click), i.e

             Your Ad rank= maximum bid * quality score

Okay, so you have got your ad ranked. Now the main question arises,

How much should you pay to google once a customer clicks your ad?

On average the cpc rates are approximately 2 dollars. However, it can vary from low to high depending on the rank your ad is placed and the quality scores. Higher quality scores for your ad results in less payment to Google.

How Google Adwords target customers

Usually advertising companies that use Google Adwords targets the customers users on two main networks which is search network and Display network.

The search network is where the customer searches for a particular item, and if it matches your ad that is shown, the customer clicks it and the advertising company gets the business. This is referred to as pay per click advertising.

google adwords

Whereas the Display network is where the advertisers places the ads on different parts of the websites. This is the part where we see the visual pop ups once we have searched for any particular topic.

Choosing the right digital marketing firm

This must be done very carefully and is not something to be considered lightly. Not many of us have the skills to properly implement Google ads. In such a case, relying on digital marketing firm is the only logical choice.

There are many digital marketing companies that provide different types of marketing services using google ads for clients. If you are planning to employ digital marketing services, always prefer reputed companies that have a good track record.

There are many companies in Thrissur that provides Google Adwords services for your business. One of the top marketing firms among them is Atees Infomedia.

How Atees helps you

Atees Infomedia has been in the field of digital marketing for more than 10 years, such that we know what are the trends and how to implement effective strategies that makes the customers tick.

When a client approaches us, we identify their cause, and implement unique marketing ways to promote their brand, drive traffic to their websites, create and implement strategic ads on the google network to increase their business.

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Well defined Marketing Strategies with captivating content

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Powerful websites along with great layout and designs

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SEO friendly website with more traffic & better leads

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ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small & Large businesses.

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