Digital marketing companies
The role of SEO services in a Digital Marketing Strategy

The Search Engine Optimisation (SEO) process involves developing a website that is not just easy to categorize but also easy to find. SEO is also a fundamental part of any digital marketing strategy. The system is actually an integrated approach to drive customers through a web portal.

Did you know that there are at least 13 billion online searches made every month?

The majority of the businesses that are being run today have become global and have gone online by opting for SEO. So, imagine you took a small portion of that 13 billion to your business, it means that a considerable amount of people have found exactly what they were looking for.

In this regard, SEO provides opportunities for substantial levels of free advertising so that it would make a website rank primarily in the initial pages of SERP & provide good ROI. Let’s take an in-depth look at how SEO contributes to the Digital marketing strategy.

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How does SEO work?

Search Engines are typically software that crawls web-page contents and are text-driven. They perform a specific set of activities like scanning, crawling, storing indexes and recovering. These search engines utilize complex algorithms based on the following factors:

  • Meta tags
  • Inbound link
  • Keyword Density
  • Website Content

The SEO processes
SEO is not a single process rather it is a set of several processes that help with your business ranking online. Let us see what all processes an SEO activity consists of:


The web search engine utilizes a crawler or spider that crawls the website content. A web crawler is actually a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check in every day to see if a page is updated.

In some cases, the web crawler might not visit the web page for months. The web crawlers usually copy all the visited pages so that a search engine processes them later. It also lists down the downloaded pages thus enabling the users to search better.


Once the crawling part is over, the spider stores a specific page in the database. An index is another name used by a search engine for a database. It consists of all the information of the web pages that the search engine was previously able to browse. A specific web page or content is easy to retrieve from the database by either using a keyword or a related search string.

However, if the website isn’t in the search engine’s index, then the users won’t be able to find it using the search engine. The correct optimisation of the page is also required to be done for the search engine to better understand the page content.


Search Engine Algorithms

Like keywords, the search engine algorithms are important & unique for every search engine. The search engine algorithm consists of a set of rules or a unique formula which is used to define the significance of a web page. These rules help determine whether the web page is genuine or spam. Also, it determines whether it contains relevant content that is useful to the users. The three different kinds of search algorithms are on-site, off-site and whole-site algorithms.


Finally, when the search engine understands the intended content, it retrieves a group of documents which it finds matching to that intended content. The process can be little complicated with the search extending to many different servers and indexes. The easiest way of achieving this is by gathering a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.

Benefits of SEO

SEO activities help maintain a top position in the search engine result pages which leads to an overall increase in significant traffic for your websites. SEOs provide results that are perceptible and trackable. Similarly, there aren’t any uncertainties when it comes to ROI. SEO has also proven to be one of the most cost-effective marketing strategies. SEO offers assistance to both the search engines and users by making it easier for the search engines to navigate through the site thereby making the site more navigable for the users.

Choose the service of ATEES

If you’re looking for the best SEO services to help promote your business, then it is wise to choose the services of ATEES. For years, we have provided reliable SEO services to different types of clients. Apart from SEO, our other services include social media services, Pay-per-click, digital marketing and branding, web development, etc.

To deliver the best services, we have a team of qualified  professionals who constantly monitor the latest updates in the online world & formulates the right strategies that result in better business recognition. Depending on the type of business, we know what strategies deliver the maximum results. We can assure you that you will get to notice better business results in choosing us as for your digital needs. We recommend you to check our website or contact us for more information on our services.

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Importance of UX in Digital Marketing


UX or User Experience is becoming increasingly popular in the digital marketing landscape and web design in Kerala. But do you know the importance of it in marketing and how it can impact your work? Actually, there is an important difference between user experience and digital marketing; Marketing is all about making people want things, designing is making things that people want and the experience is driven by the design, and Digital Marketing Companies in Kerala relies on this while marketing. Now we will see the relevance of UX in digital marketing.

User Experience is not always About Interfaces

One of the main misconception about user experience is that it is all about beautiful interfaces. Though it is a part of user experience, it is only one among the larger discipline with a broader mandate. The process of designing an interface, mainly when on a screen is what is called user interface design or interaction design which is well-known for the software companies in Kerala. This is one of the subset of user experience, which is only a part of the many spectrum of skills that are associated with the discipline. When extracting out its essence, user experience is actually the relationship between people and technology. And, UX is all about identifying and designing this relationship. As the digital disruption and amount of technology increases, the importance of this relationship also comes forward for the SEO companies in Kerala. The increasing prevalence of wearables and Internet of Things (IoT) results in the increase in this disruption, and the perceptions of UX being tied to screens makes a big challenge for Digital Marketing in Kerala.

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Not just for the Promotion, UX Touches the Product Itself

User experience is actually driven by design that makes people want the product. This implies that UX tends to live more naturally towards the product design end than anything else. UX designers often asks “why?” while making product decisions for SEO services in Kerala. This seems to be odd with the marketing teams that are closely focused on how to drive more sales of a fixed  product. The UX designers works closely with digital marketing team who are responsible for things like optimization that happens with campaigns. All this makes UX designers to challenge many assumptions of the product, considering the users of it. This helps the digital marketing team with the valuable intelligence on how to sell or position a product more effectively.

Designing results in Experience

The experience with the product can happen anyway, regardless its been included in our marketing plan. But, marketing usually occurs outside the channel that is called experience. Digital marketing mostly focus on channels that reach access customers, through digital, print, mobile, and so on. But customers are those who need what actually the product addresses. People in real doesn’t have channels, they probably live between the gaps in the channels. Recently we have begun to introduce concepts like cross-channel experiences or omni-channel experiences into the marketing. This is now broken down and use business logic in order to explain customers in terms of the capability of the businesses rather than the needs of the customers. This remains a problem to the marketing as it cripples the efforts from its outset because the conversion rates live in these gaps. This is exactly where user experience design lives. A user experience designer in your digital marketing team can help you redress this imbalance.

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UX can Change the Face of Digital Marketing

You may be already known of the modern social nature of web 2.0 has changed digital marketing. The practice of managing ROI on broadcast media evolve to become a practice of dealing or managing conversations and also contributing to social groups and communities. Do you know what will happen when the product themselves become a part of the complexity which is the social web? We are faced with a greater force for disruption because most interactions on the social web evolve to be between people and products or products and products, not just between people, with the dawn of Internet of Things for digital marketing, SEO and Web development in Kerala. Marketing can do only little for this. User experience consider the lack of emotions of the connected devices, not just the emotions of the people as the devices become more integral part of our lives.

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Well defined Marketing Strategies with captivating content


Powerful websites along with great layout and designs


SEO friendly website with more traffic & better leads


ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small &amp; Large businesses.

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