Digital marketing companies
The role of SEO services in a Digital Marketing Strategy

The Search Engine Optimisation (SEO) process involves developing a website that is not just easy to categorize but also easy to find. SEO is also a fundamental part of any digital marketing strategy. The system is actually an integrated approach to drive customers through a web portal.

Did you know that there are at least 13 billion online searches made every month?

The majority of the businesses that are being run today have become global and have gone online by opting for SEO. So, imagine you took a small portion of that 13 billion to your business, it means that a considerable amount of people have found exactly what they were looking for.

In this regard, SEO provides opportunities for substantial levels of free advertising so that it would make a website rank primarily in the initial pages of SERP & provide good ROI. Let’s take an in-depth look at how SEO contributes to the Digital marketing strategy.

digital marketing-strategy for small business

How does SEO work?

Search Engines are typically software that crawls web-page contents and are text-driven. They perform a specific set of activities like scanning, crawling, storing indexes and recovering. These search engines utilize complex algorithms based on the following factors:

  • Meta tags
  • Inbound link
  • Keyword Density
  • Website Content

The SEO processes
SEO is not a single process rather it is a set of several processes that help with your business ranking online. Let us see what all processes an SEO activity consists of:

Crawling

The web search engine utilizes a crawler or spider that crawls the website content. A web crawler is actually a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check in every day to see if a page is updated.

In some cases, the web crawler might not visit the web page for months. The web crawlers usually copy all the visited pages so that a search engine processes them later. It also lists down the downloaded pages thus enabling the users to search better.

Indexing

Once the crawling part is over, the spider stores a specific page in the database. An index is another name used by a search engine for a database. It consists of all the information of the web pages that the search engine was previously able to browse. A specific web page or content is easy to retrieve from the database by either using a keyword or a related search string.

However, if the website isn’t in the search engine’s index, then the users won’t be able to find it using the search engine. The correct optimisation of the page is also required to be done for the search engine to better understand the page content.

 

Search Engine Algorithms

Like keywords, the search engine algorithms are important & unique for every search engine. The search engine algorithm consists of a set of rules or a unique formula which is used to define the significance of a web page. These rules help determine whether the web page is genuine or spam. Also, it determines whether it contains relevant content that is useful to the users. The three different kinds of search algorithms are on-site, off-site and whole-site algorithms.

Retrieving

Finally, when the search engine understands the intended content, it retrieves a group of documents which it finds matching to that intended content. The process can be little complicated with the search extending to many different servers and indexes. The easiest way of achieving this is by gathering a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.

Benefits of SEO

SEO activities help maintain a top position in the search engine result pages which leads to an overall increase in significant traffic for your websites. SEOs provide results that are perceptible and trackable. Similarly, there aren’t any uncertainties when it comes to ROI. SEO has also proven to be one of the most cost-effective marketing strategies. SEO offers assistance to both the search engines and users by making it easier for the search engines to navigate through the site thereby making the site more navigable for the users.

Choose the service of ATEES

If you’re looking for the best SEO services to help promote your business, then it is wise to choose the services of ATEES. For years, we have provided reliable SEO services to different types of clients. Apart from SEO, our other services include social media services, Pay-per-click, digital marketing and branding, web development, etc.

To deliver the best services, we have a team of qualified  professionals who constantly monitor the latest updates in the online world & formulates the right strategies that result in better business recognition. Depending on the type of business, we know what strategies deliver the maximum results. We can assure you that you will get to notice better business results in choosing us as for your digital needs. We recommend you to check our website or contact us for more information on our services.

Choosing ATEES as your marketing partner

Do you run a business?

If so, how can you be more successful and profitable? Have you ever noticed the power of Digital marketing techniques in this regard?. If not, it is not the eleventh hour, you can really make use of this innovative platform to boost your business. No matter, what is your business type or size.

Advertising media such as newspapers, Television, Radio are traditional ways to reach people. Now, we are living in a digital world, more and more things and services are digitizing day by day. The average time spent on online media is increasing and the attention span is very high. Advertising for boosting business or establishing a brand name really needs a tedious task.

Utmost care should be taken on where, how advertising is placed. One of the effective and powerful advertising media is Social networking sites. Major social networking sites are Facebook and Instagram. Do you use these online sites for interaction and sharing moments?. Yes! We all do. That answer itself shows the popularity and impact of these social networking sites. You may wonder, what are the advantages of social media advertising?
social media marketing

Reasons to prefer social media ads

In fact, there are plenty.

First of all, it is comparatively cost-effective. Why do we say so? When we advertise something we fix a budget and bid a price for each impression or clicks. If our advertisements were effective it will generally lead to getting future customers, leads and an increase in sales. Often, they may increase Search Engine Ranks and traffic into your websites.

Secondly, it is a dynamic tool as its audience attention span is relatively high. You can simultaneously convey the same message to a larger number of people.

Thirdly, it can promote interaction with customers and helps in building a good rapport with existing customers. You can read, analyze their behavior towards your business. Where else do you get such benefits?

Fourthly, the popularity and engagement of people in these sites are increasing day by day. As more people use Facebook, Instagram they can see more relevant advertisements to their taste. The number of active members is not diminishing. Lastly, we can reach to potential customers without any age bar. Despite their ages, they are taking a good part in these sites.

Facebook advertisements marketing analyses and observes consumer’s tastes, likes, location, demographic details creating advertisements. Money spent on social media marketing is always beneficial rather than any other media. Digital marketing services in Kerala is providing the best services to its needy customers. If your advertisements are good, high-quality clicks can produce value for your business.

A brief look at Facebook business advertising ways

Facebook Messenger Ads

These are the advertisements designed to start instant message-based conversations with potential customers. They are designed in a way, it seems more personal.

Canvas Ads

It is ultimately dedicated to giving a full-screen experience and delivering life to brands or products via mobile.

Story Ads

Story advertisements support every kind of product objective such as brand awareness, reach, conversion rates, installing apps, and generating business leads.

Lead Ads

Lead ads is one of the best options proposed by Facebook ads company. They allow advertisers to collect information from prospects directly from mobile ads.

Facebook and instagram advertising

The popularity of Instagram ads

Instagram is primarily popular for sharing moments, includes high-quality videos and photos. If you are determined to establish a business on Instagram, you have to incorporate your business ideas with people’s aptitudes. This will surely lead increase in followers and future customers. In a recent study, revealed that 80% of people discover and follow the business on Instagram.

Follow their passion and relate to your business. Advertising on Instagram costs is low compared with its better results. Business advertising must have a targeted audience and their behavior can be considered creating messages. What are the different types of advertisements?

Photo Ads

Photos can be in parallel or landscape format. They usually convey a message through a clean, beautiful canvas.

Video Ads

Like photo ads, you can bring visual, motion effects to your video ads. The duration of these videos can be up to 60 seconds.

Carousel Ads

Here, you can add a greater layer to advertising, where people can glance at more details just swiping on photos or videos.

Choosing Atees

These are the major unique and powerful; advertising used in social media sites. Investing in social media marketing will surely make a difference. There are various digital marketing companies in Kerala offering different kinds of marketing services. One of the best and adept professionals can be hired from ATEES, a digital marketing company in Thrissur. We are known worldwide for our effective digital marketing services that include SEO, SEM, PPC, Email marketing, and more. Your business can become different and successful by implementing the best-renowned social media marketing services of Atees. All you need to do is visit our website or contact us to book an appointment.

Digital Marketing Company
Why Should You Have A Digital Marketing Consultant In 2019

Enhance traffic to your website with less effort and effective digital marketing strategies

Digital marketing, no doubt is one of the most valued, dynamic, competitive and challenging environment. The benefits of using digital marketing are increasing every year and don’t expect it to go down.

In the current scenario, establishing an online presence is the real deal. Be it jobs, entertainment or any other thing, everything has established an online presence. To stay ahead in the competition, it is essential to know the latest trends, what resources drive traffic to your website.

This can only be analysed and found out by digital marketing consultants.

As mentioned earlier, digital marketing is the future of managing and increasing your business. There are many digital marketing companies that provide digital media services and increase organic search traffic to websites. Most of the digital marketing processes are achieved through employing a variety of purposes such as SEO, Content marketing, PPC and more.

Here let us see why digital marketing consultants are needed for an organisation.

Digital Marketing Company

They know the recent trends

For every business to get potential customers and drive their business to better possibilities, the latest trends and needs of the people must be known but not every organisation can get all the latest events. This is where digital marketing consultants come to play. These people are well aware of the latest patterns, tools, technologies and use them to provide better services to the organisations. They also help in improving and establishing a brand identity and online presence of the company to customers.

Are you are seeking for the best digital marketing company that provides the best consulting services, then reach us for faster and quality services.

They know what is valuable

What is more valuable to an organisation? Customers.

Attracting potential customers results in generating new business activities which in turn increases the sales for an organisation. Digital marketing consultants ensures the maximum reach of the business to the customers in order to get more sales and drive organic traffic to websites

Increasing traffic to websites

As the above section described the importance of digital marketing consultants and the benefits that are offered for an organisation in terms of sales and generating businesses, another equally important concept is increasing traffic to websites because increasing traffic results in attracting new potential customers which in turn increases your business.

To be a successful digital marketing firm, you should have a steady flow of traffic. If your website has no traffic, then don’t expect you will get potential clients, You won’t.

Why increasing traffic is important?

Let us begin with an example, you set up a shop, some people come and make purchases, but after some time, no one comes to your shop even though you have the desired products and items.

What could be the reason?

It is quite simple, you have not marketed your shop such that it isn’t recognised by the people.This naturally leads to poor sales for you. But what if you marketed and established your shop’s presence.

This will make people come to your shop and make more purchases than before.

The same thing is applicable to an organisation. If you have not established an online presence, people won’t visit your site and there won’t be traffic. But if you manage to increase the organic traffic to your website, then your business is termed successful.

How to increase traffic?

There are many ways in which traffic can be directed to your website. Digital marketing consists of different activities through which traffic can be generated.

 Let us see some of the measures

 1. Advertising

This is the most basic and important step for every company. It is pretty simple. Advertising makes your company recognized which generates business and traffic. There are many steps through which advertising can be done. Google Ads, PPC etc are some of the tools used for advertising.
One thing to remember is when setting paid promotions, set it on the basis of your goals.

Digital Marketing Company

 2. Content marketing

Quality and good content guarantee more people reading it thus increase the traffic flow in your organisation. Quality content can be ensured by writing blogs that are primarily intended for SEO purposes.

Always include the keywords in your content, the one which is usually searched by customers.This ensures that your content pops up first whenever a potential customer searches.

Digital Marketing Company

3. Implementing Search Engine Optimization Strategies

The best way to get increasing traffic is from organic searches. To implement an SEO strategy, you must know what your customers want and what are they looking for. If you are having trouble in SEO, there are many companies that offer SEO services
Therefore, in order to get more customers, your website must be ranked in the top of google searches, since this is a competitive field, it’s not that easy to get ranked first.

Digital Marketing Company

So, what must be done?

You must identify the specific searched keywords for your products that have a relatively high volume but low competition. Once it is done, optimise your web contents with these keywords and implement a marketing strategy based on that.

What makes Atees the best?

Atees Infomedia is one of the most reputed digital marketing companies.Our aim is to provide the best digital marketing services for our customers such that our practices result in increased web traffic and business sales for our client business.

We have considerable experience in the field of digital marketing and vast knowledge about the different concepts involved in marketing and driving organic traffic to websites, generate SEO oriented content etc.

Join hands with us and grow your business to the next level.

 

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Well defined Marketing Strategies with captivating content

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Powerful websites along with great layout and designs

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SEO friendly website with more traffic & better leads

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ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small & Large businesses.

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