Digital marketing companies
The role of SEO services in a Digital Marketing Strategy

The Search Engine Optimisation (SEO) process involves developing a website that is not just easy to categorize but also easy to find. SEO is also a fundamental part of any digital marketing strategy. The system is actually an integrated approach to drive customers through a web portal.

Did you know that there are at least 13 billion online searches made every month?

The majority of the businesses that are being run today have become global and have gone online by opting for SEO. So, imagine you took a small portion of that 13 billion to your business, it means that a considerable amount of people have found exactly what they were looking for.

In this regard, SEO provides opportunities for substantial levels of free advertising so that it would make a website rank primarily in the initial pages of SERP & provide good ROI. Let’s take an in-depth look at how SEO contributes to the Digital marketing strategy.

digital marketing-strategy for small business

How does SEO work?

Search Engines are typically software that crawls web-page contents and are text-driven. They perform a specific set of activities like scanning, crawling, storing indexes and recovering. These search engines utilize complex algorithms based on the following factors:

  • Meta tags
  • Inbound link
  • Keyword Density
  • Website Content

The SEO processes
SEO is not a single process rather it is a set of several processes that help with your business ranking online. Let us see what all processes an SEO activity consists of:

Crawling

The web search engine utilizes a crawler or spider that crawls the website content. A web crawler is actually a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check in every day to see if a page is updated.

In some cases, the web crawler might not visit the web page for months. The web crawlers usually copy all the visited pages so that a search engine processes them later. It also lists down the downloaded pages thus enabling the users to search better.

Indexing

Once the crawling part is over, the spider stores a specific page in the database. An index is another name used by a search engine for a database. It consists of all the information of the web pages that the search engine was previously able to browse. A specific web page or content is easy to retrieve from the database by either using a keyword or a related search string.

However, if the website isn’t in the search engine’s index, then the users won’t be able to find it using the search engine. The correct optimisation of the page is also required to be done for the search engine to better understand the page content.

 

Search Engine Algorithms

Like keywords, the search engine algorithms are important & unique for every search engine. The search engine algorithm consists of a set of rules or a unique formula which is used to define the significance of a web page. These rules help determine whether the web page is genuine or spam. Also, it determines whether it contains relevant content that is useful to the users. The three different kinds of search algorithms are on-site, off-site and whole-site algorithms.

Retrieving

Finally, when the search engine understands the intended content, it retrieves a group of documents which it finds matching to that intended content. The process can be little complicated with the search extending to many different servers and indexes. The easiest way of achieving this is by gathering a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.

Benefits of SEO

SEO activities help maintain a top position in the search engine result pages which leads to an overall increase in significant traffic for your websites. SEOs provide results that are perceptible and trackable. Similarly, there aren’t any uncertainties when it comes to ROI. SEO has also proven to be one of the most cost-effective marketing strategies. SEO offers assistance to both the search engines and users by making it easier for the search engines to navigate through the site thereby making the site more navigable for the users.

Choose the service of ATEES

If you’re looking for the best SEO services to help promote your business, then it is wise to choose the services of ATEES. For years, we have provided reliable SEO services to different types of clients. Apart from SEO, our other services include social media services, Pay-per-click, digital marketing and branding, web development, etc.

To deliver the best services, we have a team of qualified  professionals who constantly monitor the latest updates in the online world & formulates the right strategies that result in better business recognition. Depending on the type of business, we know what strategies deliver the maximum results. We can assure you that you will get to notice better business results in choosing us as for your digital needs. We recommend you to check our website or contact us for more information on our services.

DIGITAL MARKETING COMPANY IN KERALA
A DAY AT DIGITAL MARKETING COMPANY IN KERALA

In this era of instantaneous technological evolution, the global world of marketing is having many changes. Digital marketing has now become an important element in order to cope up with the ever changing environment and trends of business in every streams.

With that being in hand, Atees Infomedia, digital marketing company in Thrissur have started their expedition as a global software solution provider of most economical software solutions customised to the demand of individuals and businesses of all size. They are beyond the mere service provider with unique services. Their services include web application, website development and digital marketing.

Let us go through their working environment and the way they serve their clientele.

Working environment plays a great role in building productive employees. No one will be capable of exhibiting their best in a stressful environment. A day in the life of an employee is positively or negatively moulded by the structure of the office.

Our first impression always lasts forever. The structure and appearance of a company’s official building will mark an impression on their clients and applicants coming there for the first time. Fortunately, Atees, website designing company in Kerala have an appealing office space with innovative interior ideas that makes their employees parted from a stressful job environment.

It is very clear from the way they have maintained their work space that the employees at Atees will have a great deal of interesting time to work there. The main source of creativity is an interesting workspace with positive vibes that could boost the employees to motivate themselves. A thriving company should be composed of productive employees for that an ideal environment is enough.

What does they do in their day to day work?

<>DIGITAL MARKETING COMPANY IN KERALA

A prevailing misconception about digital marketing is, they are considered as a one and done work. That means a mere task to optimise the website with effective contents and clean up the bugs to make it more viewing and engaging. But in reality, it is much beyond that. SEO focused audit is the core task among their work routines.

They always traverse through these questions :

*What traffic we could get from the online platform?
*What is missing with us and how could we cope up with that?
*What have been broken and what makes us weaken?

And the key solution will be on finding tactical trenches for resolving the same. A single person could not make it done. An entire team of digital marketing team should be working on the same to achieve the best result.

Atees, one among the best digital marketing companies in Kerala is bestowed with energetic and creative digital marketing team to serve a prompt and dynamic work. From the very fine morning they starts to monitor the social media, websites and other platforms in promoting their clients and they have to give unique service to their each customers.

All their works are focused on a single universe; The king- Customer. The customer universe includes a variety of personas. They have to reach all these customers over and over. They develop, launch and promote work that supports their clientele. It could be a content piece, infographics, video content or a combination of all these.

DIGITAL MARKETING COMPANY IN KERALA

Employees at Atees, SEO company in Kerala shows a learning curve which can skyrocket when an innovative idea is drawn. Their employee network is filled with the most dedicated and creative team. They are having an exciting time and we may get shocked with their work culture. For them it is not an office which requires a technical or materialistic work.

But they are having a passionate deal of time and they says they are not just working or doing their assignments, but they are getting a platform to showcase their creativity at Atees, the provider of digital marketing services in Thrissur.

It is really fascinating that they are able to tackle the needs of their customers which is significantly large in number. No matter the size or financial capacity of the company, Digital marketing team along with developers and designers are the best resource in making everything alive. They are the one who develops a rocking and rolling website.

It is a fact that if we love our work or we are passionate about our work, we can yield the best results. This is the secret behind the very successful organisation, Atees, who is the one stop solution for web design and development in Thrissur. This is how they are capable of serving their clients with the most efficient solution than a mere satisfaction.

Services at Atees

Their services includes ERP Consultancy, Website Development, Web Application, UI and Web Designing, Digital Marketing and Ecommerce Development.

1. Web design and development – They are engaged in website development and designing. Only a website which is well designed can attract users and thereby helps in lead generation.

2. ERP Software – Enterprise resource planning is an application that helps in integrating the every strands of business processes into a single head. Atees offers tailor made ERP package to their clients. They are considered to be the best erp development company in Thrissur. An effective ERP solution can make a business capable of integrating every team and departments for an integrated service.

3. Software Engineering – Atees provides their client with the facility in re-engineering their business software, without interrupting the daily business operations. They are considered to be the premier software company in Thrissur.

4. Offshore development – They are able to implement projects from all parts of the world promptly. They are equipped with experienced professionals to meet the requirements of their international clients. Being a global software provider they have the most advanced and standard services to serve their clients.

5. Mobile application development – They develop user friendly and powerful app which suits Android, IOS and Windows mobile. Atees is capable of ensuring the best business out of their services. They are the one stop solution for your mobile app development in Thrissur. In this hectic world, most people are engaged with mobile devices. Mobile applications have started replacing everything. So most companies are in demand for an effective and efficient application.

6. Ecommerce website development – They helps in expanding the business traditions by building online store. It will be an ideal e-commerce website for online selling requirements.

7. Digital Marketing – They render local, national and global digital marketing services that could be capable of satisfying every needs of their clients.

 DIGITAL MARKETING COMPANY IN KERALA

Why their clients are loyal?

Atees is well mannered in serving their clients with the most advanced services in design development, marketing and in case of technological applications. Unmatchable expertise in delivering the results is their best part in services.

They follow a highly professional pattern in every footsteps and they are also highly involved in the enhancement of their employees at workplace and in their personal life with a good career.

To recapitulate a well structured digital marketing company can serve their clients with the best of the industry in promoting their services. Proper planning and organising is only needed for attaining the same. Dedication and commitment have also a great role in inculcating a perfect work environment and it can create an ideal service provider.

atees

Well defined Marketing Strategies with captivating content

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Powerful websites along with great layout and designs

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SEO friendly website with more traffic & better leads

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ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small &amp; Large businesses.

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