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google adwords
How Google Adwords benefits business

One day, you searched for a particular item or service on the internet or an e-commerce website. The next day you started to see random pop ups of what you searched the previous day on every website you visit.

How is it happening? You must have wondered. The answer is Google Adwords.

We all use the internet for many purposes, we all have encountered these small random pop up Adwords at least once in our internet usage lifetime. If you haven’t, then you have not used the internet.

google adwords

What are Google Adwords?

Google Adwords, currently known as Google Ads is the online marketing and advertising platform developed and owned by Google in which many organisations such as digital marketing firms, advertising companies use various types of Adwords, banners etc to generate business sales.

Do you know the major income source for Google? Its through Adwords.

Yes, the advertisers pays money to google for using their ad based services. The total revenue of Google in the last fiscal year, 2018 was 136.22 billion dollars, out of which the advertising revenue was accounted to 116 billion dollars.

See how google made their major shares through advertising.

Why Google Adwords are used?

In today’s world, everything is done through advertising. It is the fastest way for people to know about a particular product or service. Every business wants their brand, services to be known by customers and reach them faster.

The reach of google is massive such that the first stop for anything online is google. Whatever it may be, searches, uploads, etc all are done through google. Therefore placing strategic Ads on the google network results in higher probabilities for your business to get known.

Another reason for using Google Adwords is that it helps building brand awareness for your firm or services. In fact it has been found that most of the highest marketing companies have focused on Google Adwords to build their brand image.

If your brand is well known, then attracting potential customers won’t be much of an issue.

How is it implemented?

After that fill in some basic details such as the time zone, location etc. After that, you need to set up the billing details i.e how much you want to spend on a particular ad campaign. The next phase is setting up your Adwords on the google network.

How to do that? Keywords.

Keywords are not just random words, they are certain types of words or phrases that matches your ad when a customer searches for a particular topic.

It is estimated that Google receives about 63000 searches per second in a day. That’s impressive.

However, just having a set of keywords does not ensure it will match your ads. Your keywords must be ranked which is the next step i.e placing bids.

Normally biddings are done by the advertising companies by grouping the keywords they bid on. Google identifies the relevant keywords along with the associated ad and bid and places them into an auction.

In order to determine the rank of your ad, Google considers two factors which are quality score and maximum bid or CPC (cost per click), i.e

             Your Ad rank= maximum bid * quality score

Okay, so you have got your ad ranked. Now the main question arises,

How much should you pay to google once a customer clicks your ad?

On average the cpc rates are approximately 2 dollars. However, it can vary from low to high depending on the rank your ad is placed and the quality scores. Higher quality scores for your ad results in less payment to Google.

How Google Adwords target customers

Usually advertising companies that use Google Adwords targets the customers users on two main networks which is search network and Display network.

The search network is where the customer searches for a particular item, and if it matches your ad that is shown, the customer clicks it and the advertising company gets the business. This is referred to as pay per click advertising.

google adwords

Whereas the Display network is where the advertisers places the ads on different parts of the websites. This is the part where we see the visual pop ups once we have searched for any particular topic.

Choosing the right digital marketing firm

This must be done very carefully and is not something to be considered lightly. Not many of us have the skills to properly implement Google ads. In such a case, relying on digital marketing firm is the only logical choice.

There are many digital marketing companies that provide different types of marketing services using google ads for clients. If you are planning to employ digital marketing services, always prefer reputed companies that have a good track record.

There are many companies in Thrissur that provides Google Adwords services for your business. One of the top marketing firms among them is Atees Infomedia.

How Atees helps you

Atees Infomedia has been in the field of digital marketing for more than 10 years, such that we know what are the trends and how to implement effective strategies that makes the customers tick.

When a client approaches us, we identify their cause, and implement unique marketing ways to promote their brand, drive traffic to their websites, create and implement strategic ads on the google network to increase their business.

Website-design-in-Thrissur
Latest Trends in web designing and development

 

Can we imagine a world without the internet? Nope.

In the current scenario, with the emergence of better technologies, the website designing and development field is becoming complex and innovative. Web designing and web development are the most preferred job scopes in the current market.

<>Web Design Company Singapore

Did you know that there are 1.94 billion websites on the world wide web as of January 2019

That’s huge, right?

What’s more interesting is that more than thousands of websites are being added daily which further increases these numbers.

The Timeline

The early websites were static and were not as attractive as we see today, all it contained was some text with some images. It was not visually appealing, we can’t blame because the technologies at that time were not as advanced as today and computers and the internet were slowing gaining popularity.

Web Design Company Thrissur

The thing about web designing and development is that it cannot stay the same and requires constant changes so as to adapt to the latest technologies in order to stay updated.

For effective web development, keeping up with the latest measures is essential.

Web designing trends

Almost every company today, have their own website. The main reason for a website to an organisation is establishing its online presence to end users and provide easier access to their services, products, etc.An attractive website makes the customer visits the site and generates traffic.

But, in order to make a website attractive and robust, it involves a lot of work which involves using the latest technologies and frameworks, the use of creative content and more.

Let us see some of the trends for website designing and development in 2019 that will dominate the web industry:

● Videos on the website

The trend of implementing videos on websites has been present for quite some time, the demand for adding videos to websites is increasing. This has an advantage because the main highlight of a video is that it explains the whole concept in a visually attractive and engaging way for the users.

The inclusion of video is an essential form of marketing as it drives organic traffic to your website. Also, most people prefer to watch the visuals rather than read the entire content, but it does not mean that text-based content should be ditched for videos. Just maintain a balance of both when designing.

website designing trends in 2019

● Minimalistic design

It is always better to design a website that implements a minimal approach by adding the most important contents and visual features. The main highlight of the minimalistic approach is that it avoids cluttering and makes the website looks clean.

It also results in faster loading and better performance. Many well-known organizations have currently opted for minimal designs such as Apple.

Another thing to note is the color and the type of font that is used. When designing websites, always ensure that the content is readable.

Web design in Thrissur

● Single Page Application

The concept of Single Page Applications (SPA) is gaining considerable popularity today. SPA is a type of website or web application in which the user interacts with a single page that dynamically loads web pages by rewriting the current page.

Single page website benefits

 image source 

The advantage of SPA is that it decreases load times, increases performance. Due to these advantages, SPA is preferred in building responsive websites and web applications for mobile & desktop apps.

● VR & AR

Virtual Reality and Augmented reality are priced technologies that has the potential to provide a better user experience and dynamic website interaction. With the help of Virtual reality, it will provide a complete virtual world experience to the user, whereas with AR, it provides a virtual world within the real world with enhanced user experience.

web design company

 

Web design Company in Thrissur

● Mobile-Friendly Website

The rise of smartphones has created a trend in website development. Most of the people use mobile phones for accessing websites therefore, it has become essential to build websites that are mobile friendly

By mobile friendly, it means that the website is perfectly optimized to fit on the device screen and are responsive to touch controls. Designing and developing a mobile-friendly version of the desktop site will definitely improve your business activities.

mobile website design

Chatbots

 Chatbots are becoming a popular trend in the web industry.

Web design Company in Thrissur

image source 

What if the website was able to provide a conversational interface where you could know about the services much better?

It is becoming possible with AI.

With the emergence of virtual assistants such as Siri, Amazon Alexa etc, the current trend for website designers and developers is to develop bots that facilitate human interaction with the user. The thing about chatbots is that can address the requirements of users effectively and it is available for assistance 24/7.

 

The Scope

One thing to know that the demand for website design and development will only be increased,because, with the arrival of better technologies and frameworks, all these must be learned as well as those websites that require changes in order to adapt it to the latest technologies, web designers will be needed for this.

The future of web industry is constantly updated with the emergence of innovative and better technologies and methodologies, therefore this creates endless possibilities in both website designing and web development.

Those who want to begin a career path in the web industry, always remember one thing, Keep learning and stay updated otherwise this is not a place for you.

atees

Well defined Marketing Strategies with captivating content

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Powerful websites along with great layout and designs

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SEO friendly website with more traffic & better leads

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ATEES has been the leading digital marketing agency in Kerala since 2012. Our efficient services has benefited well-known companies all over the world. We are primarily focussed on providing technologies for Micro, Small & Large businesses.

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